Tag: brand marketing

NCLT defers insolvency order on Dunzo for third time

Dunzo has been battling a mounting financial crisis, with several creditors initiating insolvency proceedings.

Dunzo’s insolvency plea remains undecided as the NCLT cites time constraints for a third deferral. The order is now expected on May 27, even as the company faces multiple creditor claims and liquidity issues.

How social media became the centrepiece of film marketing

In this high-stakes environment, marketers are playing a delicate game — creating visibility without alienating trust. While influencer buzz can generate noise, audiences are increasingly skeptical. Without proper disclosure, influencer endorsements can blur the line between opinion and ad, and as media literacy grows, so does the backlash.

From strategy to spend, Bollywood’s promotional playbook has gone digital-first, and it’s not just about reach, but relatability.

Zomato steps back from ultra-fast food delivery on core app; bets on Blinkit’s ‘Bistro’ for quick bites

Now, instead of forcing rapid deliveries into an ecosystem built for traditional restaurant orders, Zomato is leaning on Blinkit’s dark store network to power Bistro, an independent platform focused on speed-friendly items like snacks, puffs and baked goods.

This marks Zomato’s second retreat from ultra-fast food delivery within its main platform. Its earlier iteration, Zomato Instant, launched in 2022, also fizzled out due to infrastructure and demand challenges.

Costa Coffee bets big on India’s evolving taste; targets top-five spot globally

With a clear focus on premiumisation and quality-led expansion, Costa Coffee aims to shape the next chapter of India’s café culture.

India is among Costa Coffee’s top-20 global markets. With over 200 outlets operated through its franchise partner Devyani International Ltd (DIL), the brand is expanding rapidly, opening 40 to 50 new stores annually.