Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.
Tag: brand marketing
Delhi High Court addresses Dabur’s challenge to FSSAI’s juice label ban
Dabur disputed FSSAI’s assertion that added water makes the claim misleading, arguing the water reconstitutes the juice to its natural state, not an added ingredient diluting quality. They draw parallels to reconstituted milk, where water is inherent but doesn’t alter its classification.
Toy Boom: How playtime is powering a $3 billion industry
Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.
Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder
A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.
India’s retail market to surpass $1.6 trillion by 2030, organized retail poised for rapid growth: Redseer
Despite this remarkable growth growth, the supply landscape remains highly fragmented and is expected to remain so in the long term, with regional and unbranded brands expected to contribute over 70% of the market by 2030.
Delhi HC to hear Tesla Inc’s trademark case against Tesla Power after mediation fails
The case arises after mediation efforts fail to resolve the trademark dispute between the Elon Musk-owned Tesla Inc and the Indian company Tesla Power India Private Limited.
Women in smaller cities see 37% surge in health insurance coverage, outpacing metros: Report
In the age group of 41-50 years the incidence rate of claim for women is slightly higher compared to men indicating the need for women to take better care of their health as they grow older.
Brand Origins: Haldiram’s – From a Small Bikaner Shop to a Global Snack Empire
Today, Haldiram’s is available in 80+ countries, with a presence in Singapore, the UK, the Middle East, and even Japan. Whether you’re craving Masala Peanuts in Mumbai or Rasgulla in New York, Haldiram’s has become a bridge between Indian flavors and global audiences.
Instagram rolls out new school partnership program to address bullying
Instagram’s new “Schools Partnership Program” starts with a pilot open to all US middle and high schools. The initiative allows educational institutions to flag posts and accounts for quicker review, helping tackle harmful content more effectively.
Over 55% of retailers report an ROI of over 10% from their AI investment: KPMG
56% of retailers have been using AI for over 3 years. With 67% believing that AI spending in the next year will significantly increase the global budget spent on AI