Tag: brand marketing

BCCI sued over naming IPL robot dog ‘Champak’

According to the publisher’s lawyer, Advocate Amit Gupta, the use of the Champak name—long associated with its popular magazine and animal characters—has been done without permission and is damaging their brand.

Gupta responded that using a nickname isn’t the same as launching a product, which is where commercial exploitation could apply.

Varun Beverages’ Q1 profit soars 35% to Rs 726 crore

Earnings before interest, taxes, depreciation, and amortization (EBITDA) climbed to ₹1,264 crore, reflecting a 27.8 percent increase from ₹989 crore in the corresponding period of 2024. However, the EBITDA margin slightly decreased to 22.70 percent from 22.90 percent. Total expenses for the quarter amounted to ₹4,730 crore, up from ₹3,690 crore in the prior year.

The company’s revenue from operations also demonstrated robust growth, reaching ₹5,567 crore, a 29 percent rise from the ₹4,317 crore reported in the first quarter of the previous year.

Amazon says it won’t show tariff costs on products after White House criticism

So far, tech companies with online ad businesses have generally reported robust first-quarter earnings. However, several have cautioned about potential headwinds later in the year, suggesting a cautious outlook for the advertising market.

The uncertainty surrounding these tariffs has already had ripple effects across the business world, with firms adjusting strategies in response to rising trade barriers and supply chain costs.

Coca-Cola says marketing strategy, Maha Kumbh fuel double-digit growth in India in Q1 2025

In contrast to rival PepsiCo, Coca-Cola has said that it has limited exposure to tariffs because most of its bottling operations around the globe are locally run businesses. (Image Source: Unsplash)

The Coca-Cola Company’s net revenue declined 2% to $11.1 billion, driven by currency headwinds and the impact of refranchising bottling operations.