brand marketing – Page 3

Noise’s ad and marketing spends surge to Rs 286 crore in FY 24

Noise posted a revenue from operations of Rs 1,431 crore in FY 24

Noise’s employee benefit increased 53 percent to Rs 78 crore, including Rs 6 crore as ESOP cost

BCCI to approach NCLT to withdraw insolvency proceedings against Byju’s after SC setback

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

The NCLAT had allowed the Byju’s-BCCI settlement, but the Supreme Court on October 23 set aside an order that permitted a ₹158 crore settlement.

Global media advisor MediaSense acquires creative and media advisory specialists R3

MediaSense will now advise clients across an expanded suite of marketing operations-related services, supporting them improve performance in an increasingly connected ecosystem where optimal marketing effectiveness necessitates more integrated management and governance of creative, content, media, data and technology. (From left to right: Graham Brown, Shufen Goh and Greg Paull)

Both MediaSense and R3 will for now, continue to operate under their existing brands.

Nykaa’s marketing spend jumps 40% YoY to Rs 2,365 mn in Q2 FY25

Comparing sequential quarters, the Fashion vertical's marketing expenses grew by 17% from Q1 FY25 (Rs 672 million), reflecting Nykaa's continuous push in customer acquisition and retention for fashion.

Strong content revenue from LBB (Little Black Book) also contributed to the overall increase in marketing spends.

Zomato partners with NSE to launch financial literacy drive for delivery partners

Through a series of workshops and training sessions, Zomato and NSE will guide delivery partners on various financial instruments, helping them prepare for unexpected expenses and work towards long-term financial independence.

Aiming to reach 50,000 delivery partners across India, the program offers financial literacy workshops and support on personal finance management.

Diwali 2024 sees 14% online sales growth, fashion leads the charge: Criteo

By category, October sales figures demonstrated growth of +77% in Fashion, +60% in Consumer Electronics, and +15% in CPG, showcasing sustained consumer interest across diverse product lines. (Image source: Unsplash)

The most deliberate shoppers took over one and a half months to finalise their purchases, highlighting a careful selection process during the festive season.

RBI awards web series contract to Star India

The primary objective of the project, according to the RBI, is to create a comprehensive and engaging series to provide an in-depth exploration of the RBI's functions and operations over its 90-year journey. (Image source: Moneycontrol)

While Zee Entertainment Network and Discovery Communications India did not qualify beyond the technical evaluation round, Star India Pvt Ltd and Viacom 18 made it to the final round.

Jubilant FoodWorks reports 26.4% decline in PAT; adds 73 new stores globally

Jubilant FoodWorks added 73 net stores in the quarter, including 51 stores in India, 17 in Turkey and 5 in Bangladesh.

Domino’s witnessed a revenue growth of 8.1 per cent while it saw an increase of 20.2 per cent in orders in Q2 FY25.