Maha Kumbh 2025: Top brand campaigns making a splash

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

Network18 reports Rs 1,360.5 crore consolidated revenue in Q3

Network18 Media & Investments owns 20 news channels across 16 languages, including CNBC TV18, CNN-News18 and four online platforms, such as moneycontrol, Firstpost, etc.

On a standalone basis, Network18 Media & Investment’s revenue from operations was at ₹476.41 crore for the quarter and its profit was at ₹3,431.94 crore, helped by exceptional gains.

Ryoji Shoda shares Onitsuka Tiger’s plans for India and vision for the future: Exclusive Interview

"As a brand, we constantly engage with our customers, fostering a two-way conversation. Rather than focusing solely on current trends or demands, we anticipate future needs and innovate accordingly. Our products are designed to stimulate and inspire, creating a lasting impression that resonates with our customers," highlighted Ryoji Shoda, head of Onitsuka Tiger.

Ryoji Shoda, head of Onitsuka Tiger, shares his plans for local manufacturing in India and the brand’s evolution towards a premium, fashion-forward identity.

Want European T20 Premier League to be part of my legacy, says Abhishek Bachchan

For him becoming the co-owner of a league is a far exciting prospect rather than owning or co-owing a team in the IPL. With ETPL, Abhishek Bachchan is also taking cricket and entertainment to a market that has remained untapped. (Image Source: Moneycontrol Hindi)

After investing in teams in the Pro Kabaddi League and the Indian Super League, the Bollywood actor is expanding his portfolio as he has become the co-owner of the European T20 Premier League.

HCLTech and Microsoft expand strategic partnership to help transform contact centers with Gen AI and cloud-based solutions

(Image Source: Bleeping Computer and YouTube)

HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency, stated the company in a statement.

PhonePe ventures into q-comm with ‘Pincode’ app, targets 15-minute delivery across six cities

The new offering comes after PhonePe's exit from the government-backed Open Network for Digital Commerce (ONDC) last year and the shift of its ecommerce venture, Pincode, towards a quick commerce model.

The Walmart-backed payments giant shifts focus to the growing quick commerce market, aiming for rapid delivery growth ahead of a planned public listing in 2026.