brand marketing – Page 4

Brand Origins: Haldiram’s – From a Small Bikaner Shop to a Global Snack Empire

Haldiram’s generates more revenue than McDonald's and Domino’s combined in India, proving that snacks and sweets reign supreme. (Image Source: Web)

Today, Haldiram’s is available in 80+ countries, with a presence in Singapore, the UK, the Middle East, and even Japan. Whether you’re craving Masala Peanuts in Mumbai or Rasgulla in New York, Haldiram’s has become a bridge between Indian flavors and global audiences.

Over 55% of retailers report an ROI of over 10% from their AI investment: KPMG

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

56% of retailers have been using AI for over 3 years. With 67% believing that AI spending in the next year will significantly increase the global budget spent on AI

Meta tests AI-generated comment suggestions on Instagram

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

Meta experiments with AI-driven suggestions for Instagram comments, but not all users are thrilled by the prospect of automation taking over their social media interactions.

Madison Media wins Media AOR of Nexus Select Malls

Nexus Select Malls features a curated mix of national and international brands. The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence.

The company currently has 18 malls across 14 cities in India.

Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign

The campaign went on to claim the top spot in the Entertainment for Sport Grand Prix at Cannes Lions and became the second most awarded ad in the 2023 World Creative Rankings.

The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.

Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising

Ed-tech startups adopt frugal ad and marketing route. (Photo: Unsplash)

India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.

Heavy ChatGPT use linked to increased loneliness and emotional dependence: OpenAI study

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

A joint study by OpenAI and MIT Media Lab highlights the emotional risks of forming bonds with AI chatbots.

No more business class for Air India staff as airline focuses on customers

India is one of the world’s fastest-growing aviation markets, with domestic air travel increasing by 10-12% annually over the past decade, according to government data.

Air India, formerly state-owned, was acquired by the Tata Group in 2022 and later merged with Vistara, a joint venture between Tata and Singapore Airlines.

Schengen, USA and UAE lead as visa applications rise 68% YoY: Atlys

An emerging trend for this summer is the rise of first-time international travellers gravitating towards destinations like Cambodia, Sri Lanka, and Azerbaijan, which offer streamlined visa procedures and accessible travel experiences. (Image source: Unsplash)

Gen Z travellers continue to drive much of this momentum with their preference for experience-led trips, shorter stays, and spontaneity with Indonesia, Egypt, and Japan topping the list of preferred destinations for immersive and purposeful journeys.