Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.

India’s e-retail market hits $60B in 2024, poised to reach $190B by 2030 despite slower growth: Flipkart and Bain & Company

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

The consumption growth in India has dropped from 11% pre-Covid (2017–19) to 8% post-Covid (2022–24) due to rising inflation and stagnant real wages.

Meta introduces AI-powered marketing tools to help brands partner with creators

India remains Meta’s largest user base, with over one billion users across Facebook, Instagram, Threads, and Messenger.

Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.

Delhi High Court addresses Dabur’s challenge to FSSAI’s juice label ban

Dabur noted it had begun label modifications under protest, citing significant market disruption from FSSAI’s notification, with trade partners temporarily halting procurement.

Dabur disputed FSSAI’s assertion that added water makes the claim misleading, arguing the water reconstitutes the juice to its natural state, not an added ingredient diluting quality. They draw parallels to reconstituted milk, where water is inherent but doesn’t alter its classification.

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

India’s retail market to surpass $1.6 trillion by 2030, organized retail poised for rapid growth: Redseer

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

Despite this remarkable growth growth, the supply landscape remains highly fragmented and is expected to remain so in the long term, with regional and unbranded brands expected to contribute over 70% of the market by 2030.

Delhi HC to hear Tesla Inc’s trademark case against Tesla Power after mediation fails

Tesla Inc., owned by Elon Musk, had moved the Delhi High Court in May 2024, claiming that Tesla Power India's use of the "TESLA" trademark was infringing on its intellectual property rights. (Image: News18)

The case arises after mediation efforts fail to resolve the trademark dispute between the Elon Musk-owned Tesla Inc and the Indian company Tesla Power India Private Limited.