Tag: brand marketing

PVR INOX CEO Gautam Dutta on the next big leap for multiplexes in India

In an exclusive conversation with Storyboard18, Gautam Dutta, CEO of PVR INOX Ltd, discusses the shifts in audience behavior, the impact of the PVR-INOX merger, and why he believes the golden era of moviegoing is just getting started.

Gautam Dutta, CEO of PVR INOX Ltd, discusses the shifts in audience behavior, the impact of the PVR-INOX merger, and why he believes the golden era of moviegoing is just getting started.

Influencers’ fact-based criticism of brands is not defamation: Delhi High Court

Justice Bansal’s verdict emphasizes that influencers, often seen as trendsetters, also serve as vital watchdogs for consumers, ensuring accountability among brands.

In a significant move, the court affirmed that influencers can display brand names in their critiques without fear of trademark infringement claims.

Forbes India W-Power 2025: Self-made women who lead, build, and inspire

The W-Power List 2025 features self-made achievers across finance, entrepreneurship, sports, entertainment, technology, social impact, and governance.

From boardrooms to battlegrounds for change, the women on this year’s list represent a powerful cross-section of India’s progress. They are founders, investors, athletes, artists, advocates, and trailblazers who inspire the next generation to dream bigger and act
bolder.

LGBTQIA+ consumers demand diversity, feel unseen in ads: Kantar

In India, only 7% of LGBTQIA+ parents in the study identified as single; compared with 25% on average, suggesting romantic partnership is a crucial survival mechanism for LGBTQIA+ individuals. (Representative Image: Michał Franczak via Unsplash)

In India, 87% of respondents said their ability to access different routes to becoming parents, such as adoption, IVF or surrogacy, differs significantly from that of their cisgender, heterosexual counterparts.

Deepinder Goyal defends Zomato amid whistleblower allegations; calls it “Utter Nonsense”

Zomato CEO Deepinder Goyal publicly dismissed the allegations, calling them “utter nonsense” and reaffirming the company’s strong market position.

A viral Reddit post, allegedly from a current Zomato employee, accused the food delivery giant of internal dysfunction — citing declining market share, a toxic atmosphere and a leadership team chasing short-term wins at the expense of sustainable growth.

Storyboard18 ‘Delhi Literature Festival’ to kick off on May 2 at Bikaner House

Several key sessions intersecting policy, politics and literature will add political and intellectual gravitas to the festival.

The 2025 Storyboard18 Delhi Literature Festival will host some of India’s finest minds and bestselling authors, including Amb. Abhay K, Dr. Aishwarya Pandit, Arun Anand, Lakshmi Murdeshwar Puri (former diplomat), Ravi Shankar Etteth, Mukul Kumar, Pavan K. Varma, Taslima Nasrin etc