Tag: brand marketing

Zomato launches ‘Food Rescue’ to reduce food wastage

Bhanu, who currently works as a product manager at a startup, shared that he regularly posts suggestions on Twitter, tagging companies like Zomato to offer ideas for enhancing their services.

New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.

Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel

No doubt, Rapido's success in major cities has sparked speculation about its potential for nationwide expansion. While the company has made significant strides in Bengaluru and Mumbai, conquering other metros like Chennai and Pune, where Ola and Uber have a stronger foothold, will be a true test of its capabilities.

In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%

SUV sales surge on festive demand, rural market powers 2W and PV sales: FADA

Overall, while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes. (Image source: Unsplash)

Overall retail sales grew by 32% YoY and 64% MoM. All categories showed positive growth, with 2W up 36%, 3W up 11%, PV up 32%, Trac up 3% and CV up 6% YoY.

Delhi High Court orders Alpino Health Foods from running ads disparaging oats

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

Ex parte ad interim injunction granted in favour of Marico Limited over alpino’s alleged disparaging campaign against oats; next hearing on the matter scheduled for March 19.

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

North India favors established platforms with integrated services, while South India leans towards tech-driven solutions with intuitive interfaces and multi-language support.

PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.

Wakefit records 50% revenue growth online during festive season

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “The festive season sale has gotten an incredible response from our customers this year. The trust that they continue to place in us is truly motivating and drives everything we do. At Wakefit.co, listening to our customers' needs and evolving with them has always been a priority. This year’s growth is a reflection of that commitment.”

Geographically, the North and East regions experienced the highest sales growth this year, with states like Uttar Pradesh, Madhya Pradesh, and Rajasthan showing a 4x spike in sales compared to pre-festive periods.

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!