Storyboard18 connected with the creative team from Ogilvy and Hindustan Unilever’s vice president Ishtpreet Singh who spoke about the genesis of the campaign and its challenges.
Tag: brand marketing
Regional and multilingual content propel Tata Motors CVBU’s YouTube channel to 1 million subs
Tata Motors CVBU’s CMO Shubhranshu Singh stated that with more than 1,200 videos produced in 10 languages, a proven strategy that drove up engagement five fold.
Andaz Apna Apna returns to theatres as re-releases prove big business for bollywood
It kicked off with Amitabh Bachchan’s retrospective screenings during National Cinema Day in 2021, when ticket prices were slashed to Rs 75. Since then, over 100 titles, from Zindagi Na Milegi Dobara to The Jungle Book, have been brought back to theatres.
Hotel, restaurant bodies challenge Delhi HC ruling against mandatory service charge
The case is expected to come up for hearing before a division bench of the Delhi High Court on Tuesday. When reached for comment, NRAI officials declined to elaborate.
Tesla expands India footprint with new Mumbai office amid strategic growth plans
Prior to this, the company has secured a prime 4,000 sq ft showroom space in Mumbai’s Bandra Kurla Complex (BKC).
In diversity push, DEI leaders can earn Rs50 lakh. But is it all just for show?
While DEI hiring in India has gained momentum in many Indian startups and non-MNCs, DEI roles are underpaid and undervalued, with these functions frequently siloed, lacking real institutional support, or reduced to performative commitments.
44% of India’s smartphone sales in 2024 came from Gen Z: Report
50% of Gen Z spend goes toward essentials, but 20% is on experiences like solo travel, live events, and dining—spending that Gen X rarely prioritized
Trash the Past! Tinder India’s ‘Move On’ truck sparks a bold way to heal
According to Tinder, 82% of Indian users now prioritize mental well-being in their dating lives, and 77% assert they will not compromise on self-care or boundaries, even for love.
Kinley Soda crosses Rs 1,500 crore milestone in India, fuels Coca-Cola’s consumer-first strategy
To strengthen its leadership in the soda category, Coca-Cola India is also introducing a refreshed brand identity for Kinley Strong Soda, reinforcing the company’s commitment to trust and quality-led growth.
OYO battles to protect founder’s image, brand identity amid FIR row
The company has taken issue not just with the substance of the articles but also with the unauthorized use of its brand elements, including its trademark and the image of CEO Ritesh Agarwal, in coverage it claims is defamatory and misleading.