brand marketing – Page 6

2025: The Year Of…: Experiential marketing’s comeback, says Bisleri’s Tushar Malhotra

Tushar Malhotra, Director, Sales and Marketing, Bisleri International

Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Swiggy Instamart scales up to 76 cities, plans to launch standalone app

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Quick-commerce platform eyes greater user adoption and convenience with both unified and separate app offerings.

Maha Kumbh to generate Rs 2 lakh crore in economic growth: CM Yogi Adityanath

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Uttar Pradesh Chief Minister outlines massive economic impact of the 2025 Maha Kumbh and the event’s global significance.

Google must face mobile phone privacy class action, possible August trial

The lawsuit which began in July 2020, is not Google's first privacy-related legal challenge.

The tech giant failed to persuade a federal judge to dismiss a privacy class action accusing it of collecting personal data from people’s cell phones even after they opted out of tracking.

2025 – The Year Of…: Convergence of technology, says Kenvue’s Manish Anandani

Manish Anandani, Managing Director of Kenvue India and South Asia.

Despite inflationary pressures, there is strong demand in the premium segment with consumers willing to pay a premium for quality and expert-backed brands, according to Manish Anandani, Managing Director of Kenvue India and South Asia.

Pride Lands in your wardrobe and beyond: Disney’s roaring new Lion King merch

While the Pride Lands have long enchanted fans with tales of friendship, family, and destiny, now they're spilling into your closet, kitchen, and even your toddler's playroom.

From gold jewellery to peanut butter, Disney Consumer Products India turns up the nostalgia with Mufasa-themed goodies for everyone.

United Breweries suspends beer supply to Telangana Beverages Corporation

It was further stated that The Brewers Association of India (BAI) had made multiple representations to the Government regarding the industry-wide challenges, urging price increases to offset inflation. But, there was no resolution to date.

They cited the reason due to significant and operating losses that was ongoing in Telangana.

WPP mandates four-day office workweek for global workforce starting April

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

New policy signals a shift from pandemic-era flexibility as WPP emphasizes the value of face-to-face creativity and collaboration.