brand marketing – Page 6

Aiming high: Kim Ye-ji hits the target as Tesla Korea’s first brand ambassador

The partnership is rooted in Kim's rising popularity, particularly after her stunning performance at the International Shooting Sport Federation (ISSF) World Cup in Baku, Azerbaijan.

Following viral recognition for her silver medal win, Kim Ye-ji embarks on a new partnership with the electric carmaker, excited to promote a positive message.

Bombay HC grants interim relief to Skechers in trademark infringement case

The plaintiffs in the case include Skechers USA, Inc. and its Indian distribution partner, which holds the trademark rights for 'SKECHERS'.

The court’s ruling comes amid claims that certain defendants were distributing counterfeit goods bearing the ‘SKECHERS’ trademark and artistic designs, which could damage the brand’s reputation and goodwill.

Cred expands into insurance, leveraging Cred Garage to offer motor policies

Cred Garage, a feature that provides users with insights on vehicle spends, pending traffic violations, insurance renewal dates, and breakdown assistance, will now support distribution, marking Cred's first venture into the insurance sector.

With discounts for high credit scores, Cred partners with major insurers to launch motor insurance offering.

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

"A sonic signature tune encapsulates a brand’s immersive and sensory experience. What we hear and what we see have a far greater impact in our memories than anything else. There have been very famous sonic signatures in the past. Intel and Mastercard’s sonic signature tunes have been truly inspiring through the years," Amit Doshi, CMO, Britannia Industries.

Amit Doshi, chief marketing officer, Britannia Industries, reveals to Storyboard18 the iconic signature tune ‘Ting Ting Ti-Ding’s’ total brand recall and how the collaboration with q-commerce firm Zepto aims to create delightful shopper experiences.

Route Mobile wraps up Route Amplify 2.0 with powerful discussions on AI, Security, and the Future of Digital Communication

Route Amplify has once again proven to be the definitive platform for shaping the future of communication. With the innovations and partnerships unveiled, Route Mobile and its partners are set to continue leading the charge into the next frontier of customer engagement, security, and digital identity.

The event brought together industry leaders, innovators, and key players from around the globe, focusing on crucial topics such as AI, customer engagement, and security. With insightful keynotes and panel discussions, the conclave highlighted the importance of embracing digital solutions for enhancing customer experiences.

Nazara’s Datawrkz acquires UK’s growth marketing agency for Rs 52.3 cr

This acquisition aims to advance Datawrkz’s growth ambitions across Europe and North America, positioning it as a scaled player in the global digital advertising market.

This partnership will enable both companies to deliver more digital advertising solutions and drive further expansion, especially in the European and UK markets.

Diwali 2024: Mumbai property registrations hit Rs 1,081 cr in October

In terms of the number of property registrations, 11,861 homes were registered in the city in October (till 29th) against 9,736 in November 2023. This is a 22% jump this Diwali over last year. (Image source: Moneycontrol)

This is 52% more than last year’s Diwali period (November 2023) when the revenue collected was just Rs 712 crore.

Brands that hit the right note with Diljit Dosanjh’s Dil-Luminati Tour

Diljit Dosanjh's Dil-Luminati Tour is a masterclass in cross-promotional marketing, with each brand bringing its unique vibe to amplify the fan experience.

Discover how brands hitched a ride on Diljit Dosanjh’s electrifying Dil-Luminati Tour, infusing fan experiences with savvy partnerships and creative marketing.

Zomato CEO braves Delhi traffic for Diljit Dosanjh’s Delhi concert

Deepinder Goyal appeared alongside his wife Grecia Munoz (now Gia Goyal) and high-profile dignitaries Narayan Murthy and Sudha Murthy.

Delhi’s festive spirit heated up as Zomato’s CEO joined the crowd for Diljit Dosanjh’s concert, navigating heavy traffic for a night of Punjabi beats.

Singles got free water bottles at Diljit Dosanjh’s Delhi concert: Know why

Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees.

Volunteers from the matrimonial site Jeevansathi.com handed out water bottles to single attendees outside the stadium, with their clever campaign quickly becoming a viral sensation, stealing the spotlight at Jawaharlal Nehru Stadium.