brand marketing – Page 7

Swiggy unveils standalone app ‘Snacc’ for 15-minute food delivery

So far, Snacc is live only in Bengaluru, aligning with the city's reputation as a hotbed for food-delivery and tech innovations.

Standalone app joins the quick-service race, offering fast food, prepared meals, and beverages in Bengaluru.

Creditors object repayment plan of ZEEL Founder Subhash Chandra

Subhash Chandra was also restrained from disposing of or transferring his personal assets during this period. (Image: Forbes)

Creditors claim ZEEL founder’s proposed repayment is far below actual liabilities and that the committee of creditors largely comprised Chandra’s proxies.

X Corp unveils ‘X Money’ at CES 2025: A game changer for payments and creators

Linda Yaccarino's announcement comes on the heels of a significant behind-the-scenes push to acquire money transmitter licenses across multiple states, ensuring the necessary infrastructure for facilitating financial transactions.

At CES 2025, X CEO, Linda Yaccarino, reveals plans for ‘X Money,’ a transformative payment system designed to revolutionize transactions and elevate creator opportunities on the platform.

X CEO hails Meta’s shift to community notes feature

At the Consumer Electronics Show (CES) in Las Vegas, Linda Yaccarino called the development "really exciting," suggesting it serves as validation of X's self-styled position as the "digital townhall." (Image: LinkedIn)

X CEO Linda Yaccarino says the move validates X’s role as the “digital townhall,” applauds the global impact of real time fact-checking.

Adidas partners with Mercedes Formula One in multi-year kit deal

Adidas will provide a range of apparel, footwear, and accessories under the partnership. The specially-designed kit, which will be made available to fans, is set to be unveiled next month. (Image: Unsplash)

New range to be unveiled ahead of season opener in Australia, marking the dawn of a post-Hamilton era.

2025: The Year Of…: Conscious consumerism and personalized storytelling, says Marico’s Somasree Bose Awasthi

Conscious consumerism will continue to shape our strategies, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited.

Marico’s CMO also highlights e-commerce playing a significant role in the market’s growth, with online sales becoming a major distribution channel.

PV de-grew in Dec 2024 due to high post-festive inventory, aggressive discounting and limited new launches: FADA

The near-term outlook is that PV should get a boost from new launches, marriage-season demand and promotions—but possible price hikes could temper gains, highlighted FADA. (Image Source: Moneycontrol)

With many buyers deferring purchases of PVs to January, the near term outlook of PV dealers, as mentioned by FADA, is anticipating strong consumer pull from new SUV launches, feature-rich EVs and its maturing EV ecosystem, though price-sensitive buyers and interest rate fluctuations remain watchpoints.

82% of consumers accept that Influencers impact their buying decisions: Report

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts.

34% of respondents now prefer LinkedIn for influencer-driven information—ranking it second to Instagram, which remains the first choice at 48%, the report reveals.