Tag: brand marketing

Asian Paints unveils new sonic identity by BrandMusiq

Sharing his views, Amit Syngle, MD and CEO, Asian Paints, commented, “The sonic identity perfectly captures the essence of Asian Paints, evoking emotions of beauty, innovation, and transformation. It amplifies our mission to enrich homes and lives, offering a soundscape that goes beyond the visual to build a deeper, emotional bond with our audience. It’s a step forward in building our brand’s presence in an increasingly dynamic and sensory-driven world. BrandMusiq’s expertise in sonic branding played a key role in shaping this identity.”

The sonic identity was unveiled through a collaboration with Norwegian urban dance group Quick Style.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Zomato infuses Rs 1,500 crore into Blinkit amid fierce quick-commerce race

According to a regulatory filing from the Registrar of Companies (RoC), Blinkit's board approved a special resolution to issue 7,612 equity shares at an issue price of Rs 19,70,181 each, underscoring the company's commitment to scaling up its operations.

Capital injection aims to fuel rapid expansion as market rivals jostle for dominance in India’s swift delivery segment.

Starbucks lays off 1,100 corporate employees amid restructuring

The restructuring affects Starbucks' global corporate support staff, which totals approximately 16,000 employees. However, the layoffs will not impact all positions; roles such as roasting, warehouse operations, and in-store baristas remain unaffected.

Under new CEO Brian Niccol, the Seattle-based coffee giant targets streamlining operations as sluggish sales spur decisive action.

Shantanu Deshpande on Good Glamm Group fiasco: ‘Everyone saw the writing on the wall in Q3 2022’

Shantanu Deshpanded recounted how, in 2021, GGG's founders had struck what they believed was a winning formula—combining content with attractive deals to secure free customer acquisition.

The Bombay Shaving Company CEO warns that Good Glam Group’s high-risk strategy has backfired, threatening the very ecosystem of D2C innovation.

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.

Australia slams Telegram with $1 million fine over delay in answering child abuse questions

Telegram maintains that it answered all of eSafety's queries last year and insists that the penalty, based solely on response timing, is both unfair and disproportionate.

Australia’s eSafety Commission penalizes messaging app over months-long delay in responding to inquiries on child abuse and extremist content controls.