brand marketing – Page 7

Bvlgari launches its digital boutique in India in a partnership with Tata CLiQ Luxury

Tata CLiQ Luxury and Bvlgari will offer a luxury concierge service, through which customers can get a personalised shopping experience from knowledgeable experts trained by Bvlgari who can guide them in their journey.

This strategic collaboration marks Bvlgari’s debut in India’s e-commerce space.

81% security leaders anticipate cyberattacks in next year: HCLTech

54% of the security leaders identify AI generated attacks as the biggest security risk. (Image: Unsplash)

While only 35% of security leaders feel confident in their in-house expertise to manage cybersecurity risks, 90% expect to continue relying on external sourcing to bolster their capabilities

Amul issues warning over counterfeit ghee amid controversy

Amul's advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.

The Indian dairy giant advises consumers to be vigilant against fake products and clarifies its non-involvement in recent allegations concerning Tirupati laddoos.

Tata Group enters ultra-fast delivery market with ‘Neu Flash’

For Tata Neu, its approach to the quick commerce model will be crucial, particularly as the group opts for a more conservative strategy regarding consumer incentives.

Tata’s ecommerce venture aims to tap into the burgeoning demand for quick commerce in metropolitan areas.

FSSAI takes pro-active, industry-centred approach: Nestle

Reflecting on the transformation, Suresh Narayanan praised the food safety body's faster responses and enhanced transparency, calling it a "dramatic change in tone and tenor."

Nestle India’s Suresh Narayanan applauds FSSAI’s progress over the last decade, credits improved response and testing credibility post-Maggi crisis.

Growth in premium FMCG more organic than price-driven: Nielsen

AICPDF has claimed that an estimated two lakh kirana stores have shut down in the last year because of the rapid expansion of quick commerce along with the economic slowdown.

Despite overall FMCG in India facing challenges to achieve double-digit growth, the premium segment consistently grows at double-digit rates across all markets and categories, driving half of the incremental sales for the Indian FMCG industry.

IndiGo records Rs 9.9 bn net loss due to higher fuel costs and record groundings

IndiGo reported a total income of INR 177.6 billion, a net increase of 14.6% as compared to the same period last year. (Image source: CNBC-TV18)

IndiGo’s revenue from operations increased by 13.6% to Rs 169,696 million.

Swiggy launches ‘International Logins’ for NRIs from 27 countries

The launch of International Logins comes when families, especially during festive seasons, want to celebrate and share moments with loved ones in India. .

Introduced in response to demand from users who have previously enjoyed Swiggy while living in India or during visits, this feature enables them to send gifts and surprises, and even have groceries or essentials delivered to ageing parents back home.

YouTube focuses on shopping in India; launches YouTube Shopping affiliate program

The program will roll-out starting with Flipkart and Myntra.

Flipkart and Myntra have been using video commerce over the past few years and have received positive response from creators and customers alike.