brand marketing – Page 8

Blinkit launches EMI option for purchases over Rs 2,999

By collaborating with major banks, including HDFC, SBI and ICICI, Blinkit aims to provide a seamless payment experience via credit cards.

The EMI feature will be available on nearly all products, excluding gold and silver coins, making larger orders more accessible to consumers who increasingly rely on quick commerce for grocery and household items.

Nikhil Kamath and Stride Ventures acquire minority stakes in Streambox Media

Nikhil Kamath, co-founder of Zerodha, emphasized that Streambox aims to solve the growing problem of content fragmentation in an increasingly saturated streaming market.

Streambox to launch ‘Dor,’ a made-in-India TV OS, aiming to streamline content discovery in the growing connected TV market.

ITC Q2 results | Revenue jumps nearly 17%, profit up just 3% amid margin pressure

The company's cigarette volumes grew by 3%, aligning with market expectations of 2-3%, according to sources. (Image source: Wikipedia)

ITC Q2 Results 2024 | The results came after the close of the market hours. Shares of ITC Ltd ended at ₹471.85, down by ₹8.70, or 1.81% on the BSE.

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto shelled out Rs 215.82 crore on advertising and promotional activities in 2023

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

BFSI sector sees 10.4% increase in background check discrepancies for FY 23-24

Beyond employment and education checks, discrepancies in criminal record checks (CRC) and identity verification are also steadily rising. This increase in CRC discrepancies can be attributed to the overall crime rate in India, which has climbed from 422.2 crimes per million in 2022 to 445.9 per million in 2024, according to the latest report from the National Crime Records Bureau (NCRB).

This uptick reflects the growing challenge of verifying candidate credentials in a highly competitive market, where individuals may resort to falsifying academic, professional, or personal information to secure positions.

Pidilite Industries’ consolidated net profit ups 17.8% in Q2 FY25, revenue surges to Rs 3,234 crore

Pidilite industries reported a 17.8 percent increase in profit year-on-year

In the first six months of FY25, Pidilite Industries’ profit soared to Rs 1,111.57 crore compared to Rs 932.22 crore in April and September FY2024.

Consumers still ask kitna deti hai, but not just on mileage: Mahindra’s auto biz CEO

Nalinikanth Gollagunta emphasised that the first six months were crucial for preparing the company for upcoming vehicle launches, ensuring that M&M could continue meeting demand while positioning itself for future growth. (Image source: Biospectrum)

In a recent interview, Mahindra & Mahindra’s Auto Division CEO Nalinikanth Gollagunta shares insights on the company’s growth strategy, addressing challenges in supply chains and the transition to electric vehicle.

HUL cuts advertising spend, reports slight profit dip in Q2 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis

TVS Motor profits surge 23% in Q2

EV sales registered a growth of 42% with sales increasing from 20,356 units in September 2023 to 28,901 units in September 2024.

The company’s total exports registered a growth of 11% with sales increasing from 100,294 units in September 2023 to 111,007 units in September 2024.