Shaadi.com founder lightens the mood on social media with a humorous take on OYO’s policy shift restricting bookings for unmarried couples.
Tag: brand marketing
Microsoft pledges $3 billion over two years for AI push in India
Microsoft’s Satya Nadella deepens investment as India races to become a global AI Hub. Microsoft announces US $3bn investment over two years in India cloud and AI infrastructure to accelerate adoption of AI, skilling and innovation.
Gen AI, privacy, and retention take center stage: 5 key marketing trends for 2025: Report
CleverTap’s new report highlights how generative AI, personalization, and dynamic martech ecosystems will reshape the marketing landscape in the coming year. The shift prioritizes user-led interactions and customer retention over traditional acquisition strategies.
Kalyan Jewellers’ online platform records 89% yoy revenue increase during Q3 FY2025
Kalyan Jewellers sees 39% revenue growth in Q3, unveils ambitious expansion plans.
2025: The Year Of…: Disrupting the traditional marketing funnel, says Britannia’s Amit Doshi
While the core engagement remains on traditional social platforms, platforms like Snapchat and YouTube Shorts are exciting, highlights Amit Doshi, CMO, Britannia.
2025: The Year Of…: The rise of Gleamers, says Shuvadip Banerjee, CDMO, ITC Ltd
Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.
‘Bombay to Goa’ to ‘Yeh Jawaani Hai Deewani’: Why Bollywood classics are back on big screens
Bollywood movies find new life and revenue as the communal experience of cinema remains irreplaceable, even when the film itself is decades old.
CCI finds Pernod Ricard pushing retailers to promote its whisky brand, documents reveal: Report
The Competition Commission of India’s investigation follows a complaint from rival Radico Khaitan, accusing the French liquor giant of undermining competition by promoting its whisky brand at the expense of others.
India’s general elections amassed 215 billion glances and 5 billion interactions in 2024: Glance report
Regional languages like Tamil, Telugu, and Kannada outpaced Hindi with 121 billion glances.
Abhishek Bachchan joins ICC-sanctioned European T20 Premier League as co-owner
The league, sanctioned by the International Cricket Council (ICC), will run from July 15 to August 3, 2025, and aims to elevate the sport’s profile in Europe by featuring top players from Ireland, Scotland, and the Netherlands.