brand marketing – Page 8

WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”

UnderNeat by Kusha Kapila: Can creator-led brands go the distance?

Ramya Ramachandran, Founder of Whoppl, sees creator-led launches like Kapila’s as shaping a new kind of brand-building. What sets them apart, she says, is how naturally the journey unfolds. “Kusha started this back in December by addressing what people wear under their clothes. Three months later, it became her brand.” (Image source: Moneycontrol)

Influencer-led brands are no longer a novelty. The question is whether they can evolve into enduring businesses – or remain extensions of internet fame.

Gameskraft invests Rs 21.7 crores in social gaming and live streaming platform Eloelo

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

Play Ventures is contributing the largest chunk with Rs 34.7 crore, followed by Gameskraft Technologies with Rs 21.7 crore, Kalaari Capital (Rs 13 crore) and WestBridge Capital (Rs 8.7 crore).

Nothing plans Rs 1,000 Crore JV; plans to make India global manufacturing hub

Nothing management believes the company has the potential to become a leading smartphone brand in India in the coming years.

According to a report by Counterpoint Research, Nothing was the fastest-growing smartphone brand in 2024, posting a 577% year-on-year growth, largely driven by the success of its Phone (2a) and CMF sub-brand.

Two of three IPL viewers recall Fantasy Sport brand, only 1% recall Sport & Fitness brand: Report

Fantasy sports brands dominate recall in IPL 2025

Sponsorship-driven visibility and strategic placements have been proven to be as powerful if not more than traditional ad slots in IPL, CrispInsight report mentioned

Satya Nadella on Microsoft’s 50 years: “Intelligence has been commoditized when CEOs can start vibe coding”

Satya Nadella acknowledged that Microsoft's journey started with a simple yet powerful idea: to empower people to create technology that would, in turn, allow others to innovate.

In a heartfelt address, Microsoft CEO Satya Nadella marks the company’s milestone anniversary and reveals the next wave of AI-driven transformation.

Global Ads Spotlight: DoorDash turned Super Bowl ads into a giveaway frenzy. Find out how!

DoorDash received the ultimate accolade – a Titanium Grand Prix at Cannes Lions, along with a D&AD Yellow Pencil.

From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!

Cooling Wars Heat Up: AC brands battle for summer dominance

Industry experts highlighted that 67% of the overall AC sales happened between march and June in 2024. (Photo: Unsplash)

Air conditioner brands are ramping up ad spends, product launches, and sports tie-ins to capture a rapidly growing and competitive market.

Nespresso sees ‘massive potential’ as it enters India’s emerging premium coffee market

Nespresso's global chief Navratil likened the evolution to that of wine culture, with consumers increasingly seeking to become connoisseurs. Social media and the proliferation of specialty coffee shops have helped accelerate this transformation. “You want a good machine at home - it’s a reflection of who you are and what you value,” he noted.

“For the first time, we are seeing coffee consumed not just for stimulation but for pleasure,” said Philipp Navratil, global CEO of Nespresso. That shift is driving demand for premiumisation – a trend marked by a deeper consumer interest in origin, production methods, and sustainability.