brand marketing – Page 9

Simply Speaking Shorts #6: The “—er positioning” – Logic loses to Magic

Your brand possesses only comparative value, rather than having its own inherent value, writes Shubhranshu Singh. (Image Source: Unsplash)

In this week’s Simply Speaking column, Shubhranshu Singh highlights that successful marketing isn’t about optimizing efficiency but about understanding human perception, emotion, and irrationality.

App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern

Prashant Puri, CEO & co-founder of AdLift, acknowledges the issue, stating, "Fake reviews are a disaster waiting to happen. Both Google Play and the App Store rely on user engagement signals like ratings, reviews, downloads, and retention to rank apps. A sudden surge of five-star reviews can push an app higher, but if not backed by real engagement, the boost is temporary. Google and Apple’s detection systems aren’t perfect, but they are improving, and manipulated reviews eventually get flagged." (Representative Image: Bernard Hermant via Unsplash)

Calling out the fake reviews, Zerodha’s Nithin Kamath said, “I wonder how many Google India Play Store and Apple App Store reviews are genuine. I was going through Zerodha’s reviews and compared them with those of other financial services apps in India. Most of the 5-star reviews seem fake — many even read like AI-generated content.”

IOC announces TCL as Worldwide Olympic partner through to 2032

TCL will also support the “Athlete Moments” initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition.

TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village.

Brand Origins: The little device ‘iPod’ that changed the world

In May 2022, Apple officially discontinued the iPod. (Photo: Unsplash)

What was your first iPod? Did you rock a Nano, a Classic, or maybe a Shuffle? Drop your memories below and let’s relive the golden age of music together!

FCB Kinnect wins full-funnel creative mandate for Prega News

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO. As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Leveraging its integrated approach, FCB Kinnect, alongside its sister agency FCB/SIX India, will develop idea-driven, culturally relevant campaigns to strengthen Prega News’ brand affinity and drive business growth.

Good Glamm likely to sell ScoopWhoop to meme marketing startup WLDD: Report

Good Glamm Group sells ScoopWHoop to meme startup WLDD.

Good Glamm is undergoing a process of restructuring. Within the last two months alone, Good Glamm has experienced deferred salaries, layoffs, and the departure of three board members

$2.5B in revenue, 7 years profitable: Is Canva ready for an IPO?

"From the start, Canva has been about telling the stories of different organizations," Adams explains. "Even if we go public, it will still be important for Canva’s future to maintain that vision. Communicating to investors the value we bring—not just to them, but to Canva, our customers, and users—will be crucial."

Going public could put pressure on Canva to deliver results to shareholders every quarter, potentially impacting the company’s mission and aspirations.

Brand Origins: The comfort of Instant Noodles and a nostalgic bite into history

From steaming bowls on rainy days to survival meals during exam nights, instant noodles are more than just food—they are memories.

What’s your go-to instant noodle brand, and what’s your favorite way to eat it? Let’s share some nostalgia!

Tata Power partners with Amazon Web Services to drive consumer-centric energy transition in India

Tata Power has laid a robust digital foundation by migrating 23 mission-critical applications to AWS using Amazon Elastic Kubernetes Service (EKS). This shift enhances scalability, security, and real-time operational efficiency across key areas such as power generation, renewables, grid management, sales, and finance. (Image Source: PCMag)

Tata Power is strengthening operational efficiencies, enhancing grid resilience, and empowering its large consumer base, spread across multiple states, to be active participants in India’s clean energy future and transition to a low-carbon economy.

Microsoft’s Satya Nadella: Not about hyping tech, but building tech that serves the world

The Majorana 1 chip, named after the elusive quasiparticles theorized in 1937, integrates 8 qubits, the fundamental units of quantum computing, on a compact, sticky-note-sized piece of hardware. (Photo: X/SatyaNadella)

“After a nearly 20 year pursuit, we’ve created an entirely new state of matter, unlocked by a new class of materials, topoconductors, that enable a fundamental leap in computing. It powers Majorana 1, the first quantum processing unit built on a topological core,” Microsoft CEO Satya Nadella wrote on X, formerly Twitter.