brand marketing – Page 9

SC rejects PIL seeking social media ban for children under 13

Referencing a study conducted by Social Media Matters, the petition highlighted that a significant number of young users spend over five hours a day on social media, engaging with content designed to induce addictive behaviours.

Court emphasizes that policy decisions on social media regulation for minors rest with the government, while granting petitioners the option to approach the Centre with their concerns.

Delhi HC raises neutrality issues with Wikipedia, criticizes opinionated editorials on ANI page

ANI had moved the Court in an interim application, accusing the Wikimedia Foundation (which operates Wikipedia) of permitting defamatory edits on its page.

Court slams Wikipedia for violating its neutrality policy and hosting biased, defamatory statements on the page of news agency Asian News International.

Could Trump’s tariffs push iPhone prices to $2,300?

Apple’s stock fell over 8% following the tariff announcement, marking its worst trading day since 2020.

Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

From budget crunch to global rethink: US tariffs force Indian brands to adapt

The report points to a paradox in the Indian and APAC markets, while personalization is acknowledged as essential, the region still lags behind in key engagement metrics. (Photo: Unsplash)

India’s repeal of the controversial equalisation levy designed to tax digital services was widely seen as a gesture toward international cooperation. But for many, the US’s tariff imposition in its wake feels like a letdown.

Karnataka HC refuses X Corp’s interim relief in challenge to Govt’s Sahyog portal blocking system

As X strategically pivots towards AI subscription-based revenue models, coupled with focus on cost reduction, the company appears to be navigating a financial landscape that is increasingly capturing attention optimism investors.

X Corp argues that the Sahyog portal bypasses necessary legal safeguards for content-blocking orders as set by the IT Act, calling for a review by the Karnataka High Court.

NCLT rejects insolvency plea against Zomato, providing relief amid legal dispute

The confidentiality ring, introduced in 2022, allows access to sensitive information between involved parties to ensure a fair defence.

The petition filed by Nona Lifestyle claimed that Zomato had failed to pay ₹1.64 crore for rider uniforms and merchandise, including jerseys supplied for the ICC World Cup 2023.

Brands that prioritize social impact grow 37% faster in revenue, reveals study

The top citizen brands generated higher consumer purchasing intent, 47% compared to just 18% for poor performing brands.

The study surveyed 7,000 consumers and 230 brand leaders, senior marketers, and investors of blue-chip organisations from the UK, US, South America, Europe, the Middle East and Asia to gauge expectations and perceptions of brands.

Unilever acquires personal care brand Wild

Wild is distributed through direct-to-consumer, digital commerce and retail channels, primarily in the UK, Europe, and the US. The terms of the deal were not disclosed.

Launched in the UK in 2020, Wild is a digitally native brand which has built a consumer base through its direct-to-consumer and retail model, stated the company in its statement.