brand marketing – Page 9

News18 Lokmat leads Marathi news segment with unmatched reach and market share

Network18’s News18 Network is India’s largest news network, comprising 16 national and regional news channels that connect with audiences across the country.

Another channel from Network18’s portfolio to become number one, News18 Lokmat has left TV9 Marathi and ABP Majha behind in the Marathi news genre.

Nykaa’s Q3 FY25: Beauty vertical leads with 30% GMV growth, net revenue surpasses expectations

The fashion vertical of Nykaa is expected to report Net Revenue growth of around 20 percent

Nykaa has posted a robust performance for Q3 FY2025, with consolidated Net Revenue growth expected to exceed mid-twenties, outperforming its Gross Merchandise Value (GMV) growth for the same period.

OYO alters check-in policy, unmarried couples no longer allowed

This move is part of OYO's broader initiative to reshape outdated perceptions of its brand, positioning itself as a provider of safe experiences for families, students, business travellers, religious visitors, and solo travellers.

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

2025: The Year Of…: Social commerce and video-assisted buying, says Myntra’s Sunder Balasubramanian

Sunder Balasubramanian, CMO, Myntra

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers’ attention, according to Sunder Balasubramanian, CMO, Myntra.

Beauty Boom: HUL leads skincare surge with a likely Rs3,000 crore Minimalist deal

Mergers and acquisitions heat up in beauty and skincare

From Nykaa to Emami, major acquisitions are reshaping India’s fast-growing beauty and personal care market.

ITDC to offer luxurious retreats at Maha Kumbh 2025

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

Spirituality meets comfort as luxury camps with modern amenities debut near Prayagraj’s Sangam, enhancing the pilgrim experience.

Korean skincare popularity grows 2.5X, late night shopping surges 60%, reveals Nykaa’s trend report for 2024

A customer from New Delhi took their love for beauty to the next level, placing an incredible 110 orders worth Rs 21.5 lakhs, featuring makeup from Lakme and Maybelline. (Photo: Unsplash)

Regional fashion preferences also varied according to the report, with Delhi shoppers favoring kurta sets, Mumbai leaning towards co-ords and Bengaluru choosing lehengas.

2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji

The experience economy has reached new heights, as consumers increasingly seek unique experiences that offer novelty, personalization, variety, shareability, and exclusivity, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi

Priyanka Sethi, Head of Marketing, Haier Appliances India

Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.