brand marketing – Page 10

Schbang MMaximise co-founder Masoom Minawala steps down

Schbang Fluence, led by Divisha Iyer, will oversee the talent representation business.

Schbang’s founder and CEO, Harshil Karia, expressed his gratitude for Minawala’s contributions, highlighting how she helped turn MMaximise into a profitable and impactful platform.

Dabur sees flat Revenue in Q4 amid inflation and weak consumer demand; shares drop 6%

Hajmola under GST scanner: Dabur India faces tax classification dispute

On the international front, Dabur’s key markets in the MENA region, Egypt, and Bangladesh posted strong performances, contributing to robust double-digit growth in constant currency terms.

Ola, Uber, Rapido bike taxi services halted by Karnataka High Court

Rapido, which started in Karnataka, voiced concerns over the impact on its riders and captains.

Hero MotoCorp records 5.9 million sales in FY’25; expands EV and global footprint

The company continued its strong presence in the premium motorcycle segment, selling over 11,000 units of the Harley-Davidson X440 in FY’25.

On the global front, Hero MotoCorp sold 287,429 units in FY’25, reflecting a 43% growth over the previous fiscal year.

Meta and UFC strike multi-year deal to enhance fan experience

As part of the deal, Meta’s text-based platform, Threads, will serve as the official social media partner of UFC.

While the financial details of the agreement remain undisclosed, the collaboration signals Meta’s deeper push into the sports entertainment space.

Hiring activity surges in IPO-bound firms; Meesho, Zepto, others add 15,500 employees in 12 months

The company has assigned senior officials, Vaibhav Chaturvedi and Venkateswaran T.S., to engage with LinkedIn directly in an effort to address the issue at the platform level and to find a long-term solution to prevent the recurrence of similar fraudulent job advertisements. (Photo: Unsplash)

Indian companies bound for IPO have shown a 12-month headcount growth of up to 25%

Amul’s parent body GCMMF registers Rs 65,911 crore turnover in FY25: Report

Amul has registered a turnover of Rs 65,911 crore (nearly $7.75 billion) for the fiscal 2025

GCMMF is aiming to achieve a sales turnover of Rs 80,000 crore in the fiscal year 2026

Lodha vs Lodha: Macrotech accuses Abhinandan Lodha’s firms of forgery in trademark battle

The company has formed a Special Committee of Directors to investigate the matter and take legal action

In a filing with the BSE and NSE on April 2, Macrotech alleged that HoABL entities submitted forged board resolutions and a fake PAN card as part of their application to include ‘Lodha’ in their corporate names.

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.