brand marketing – Page 10 – storyboard18

Mahindra Group eyes EV leadership with launch of BE 6 and XUV 9e SUVs

Anand Mahindra celebrates the company’s record growth and innovative electric vehicles, as Mahindra & Mahindra cements its position as a global automotive powerhouse.

TECH 2025: Trends that will shape our lives as consumers in the year ahead

Social media companies, brands, and influencers have increasingly adopted the term “creator” for the many forms of social media content producers thriving today, from bloggers, vloggers, livestreamers to Instagrammers and TikTok stars. But there is a key difference. Read on to find out. (Image: igor-omilaev via Unsplash)

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.

2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank

HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.

2025 – The Year Of…: Intelligent traffic management, says Blusmart’s Anirudh Arun

Anirudh Arun, Co-founder & CEO, BluSmart Fleet

Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.

Adani Enterprises completes $2 billion exit from Adani Wilmar joint venture

The move, driven by public shareholding requirements, marks a strategic shift as Adani refocuses on core infrastructure investments and regulatory compliance.

62% more female POSPs in FY24 drive 15% surge in premium revenues: Probus

The minimal entry barriers, coupled with increasing aspirations for financial independence and empowerment, have made the role an ideal choice for women seeking meaningful careers, as per Probus.

POSPs play a crucial role as intermediaries, simplifying insurance products for customers and guiding them in policy selection.

Retail sees moderate 7% growth during festive season: RAI

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.

2025 – The Year Of…: Consolidation and Innovation, says Kalyan Jewellers’ Ramesh Kalyanaraman

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers

One of the highlights in 2024 was the complete acquisition of Candere, which has been pivotal in advancing the phygital strategy of Kalyan Jewellers, says Ramesh Kalyanaraman.

In beauty business, Bollywood stars find profits more elusive than fame

From silver screen to beauty scene: Bollywood actresses' entrepreneurial ventures in focus

Only one celebrity-owned brand turns profitable in India’s $21 billion beauty market, as actresses discover star power alone can’t guarantee success in competitive cosmetics industry.