Tag: brand marketing

64% young dog owners and 60% young cat owners find pets as mental health allies: Report

In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership. (Representative image via Unsplash)

While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.

Financial transactions at Mahakumbh anticipated to be between Rs 2 lakh crore and Rs 3 lakh crore

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

State officials view the Mahakumbh as a cornerstone of their broader strategy to establish Uttar Pradesh as India’s premier destination for religious and cultural tourism.

Zepto: What kept Indians awake at night (and beyond)?

Zepto's fastest delivery this year? 25 seconds. Delivery partners travelled 34 crore kilometers in total—equal to 8,000 rounds of Earth.

In 2024, Mumbai became truly the city that never sleeps, ordering 31.5 lakh snacks between 12–4 AM and Bengaluru led in late-night orders for roses & condoms.

E-comm FMCG market to hit $100-105 bn by FY2025; digital transformation reshapes landscape

India's FMCG sector is going through a major transformation, trying to balance several competing demands, Marico's MD and CEO highlighted in a year-end note.

The e-commerce FMCG market in India is expected to reach $100-105 billion by FY2025. Success will depend on balancing traditional operations with digital capabilities, keeping products affordable and accessible, and creating personalized customer experiences, says Marico’s MD and CEO, Saugata Gupta.

Coca-Cola replaces Pepsi at Domino’s; Jubilant FoodWorks signs MoU with Coca-Cola for beverage supply

With this new deal, Coca-Cola’s extensive range of sparkling beverages will now replace PepsiCo’s offerings in Domino’s and Popeyes outlets.

This strategic alliance comes on the heels of a recent investment by Jubilant Bhartia Group in Hindustan Coca-Cola Holdings Pvt. Ltd. (HCCHL), Coca-Cola’s largest bottling arm in India.

2025 – The Year Of…: First-party data, mindful hedonism in premiumization, gaming, says Hephzibah Pathak, Ogilvy India

"Generative AI will bring down perspiration but create more space for inspiration. Technology will always be an enabler and support to the human mind. Human imagination is the most essential currency. AI enables anyone to participate but without human imagination, it can homogenise the creative process," highlighted Hephzibah Pathak, executive chairperson, Ogilvy India.

Hephzibah Pathak, executive chairperson, Ogilvy India, also highlighted how first party data will fuel branded personalised experiences and optimise content throughout the consumer journey.

2025 – The Year Of…: Authenticity, co-creation, purpose-driven campaigns, says Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan, Chief Marketing Officer of Policybazaar, discussed the strategic integration of AI in the company’s operations, emphasizing how it has enabled the team to identify emerging trends and optimize their campaigns.