Tag: brand marketing

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos

Highlighting troubling industry data, Sarandos noted that the theatrical box office remains significantly diminished, down 40-50% from pre-Covid levels, with an additional 8% drop recorded this year alone. (Image: News18)

Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.

Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support

Speaking with actor Emraan Hashmi in his podcast, he described the experience as “a shock,” saying, “I was genuinely at my peak, and then we crashed and burned. At this point, I’m the powder, and the powder is collecting itself to shape up again.”

After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

Powered by OpenAI's GPT-4o model, the image generation tool enables users to create visually striking images directly within the ChatGPT interface.

Following overwhelming success among premium users, OpenAI’s new image generation tool, powered by GPT-4o, is now available to all free-tier ChatGPT users, sparking a wave of creative outputs online.

Diageo’s Hina Nagarajan stresses on diversity even as global corporates downplay

"While many companies worldwide are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives, diversity and inclusion remain deeply ingrained in Diageo’s strategy, regardless of external pressures," Nagarajan said.

Since 2017, Diageo India’s workforce diversity has grown from 7.5 percent to nearly 30 percent, with over half of its executive committee now composed of diverse representation.

PepsiCo’s CEO says ‘consumer maverick’ mindset drives success amid Cola Wars

Jagrut Kotecha as CEO for PepsiCo India at Storyboard18 Global Pioneers Summit.

During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company’s ‘consumer maverick’ approach has helped it retain a challenger mindset amid cola brand wars.