brand marketing – Page 11

Sirona founders buy back wellness brand from Good Glamm Group

"We have officially bought back Sirona! Maybe it’s serendipity, or maybe it’s unfinished business—but one thing is clear: we still have more to contribute to the feminine hygiene space. And this time, we return with the same passion, a bit more wisdom, and an even bigger vision to create a meaningful impact," Deep Bajaj shares. (Image source: LinkedIn)

Regarding the rationale behind the transaction, Deep Bajaj says, “The goal was never just to sell, make money, and move on. From day one, the vision was to scale Sirona and take it global. ”

Axis Bank partners with IDfy for DPDP Act compliance

This collaboration highlights Axis Bank’s dedication to customer centricity, ethics, and transparency, ensuring that customer privacy remains a top priority.

The partnership with Privy will enable Axis Bank, a Data Fiduciary under the Act, to provide comprehensive regulatory reporting.

Reliance Industries surges to second place in global FutureBrand Index, overtaking Apple and Nike

India’s largest company makes a remarkable leap, outpacing global giants, while Samsung holds the top spot in the 2024 rankings.

Zomato unveils AI-powered no-code customer support platform ‘Nugget’

Nugget marks the first product from Zomato Labs, Zomato’s incubator for in-house innovations.

Nugget has been handling over 15 million support interactions per month for industry leaders like Zomato, Blinkit and Hyperpure.

Credit with a purpose: How GenZ is transforming borrowing in 2025?

In 2024, 25% of young professionals borrowed to fund their business venture ideas, with 59% of these loans directed toward expansion and 27% toward marketing. (Photo: Unsplash)

24% of Gen Z borrowed for medical emergencies in 2024, with 88% of expenses going toward medicines and treatment.

Bajaj Consumer Care portfolio strengthens with the acquisition of Vishal Personal Care

With the acquisition of Vishal Personal Care Pvt Ltd, Bajaj Consumer Care(BCCL) will be leveraging Vishal’s extensive distribution network to deepen their penetration in South India.

Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 percent stake in the company in a two-phase transaction, starting with an initial 49 percent stake, followed by the remaining 51 percent in the second tranche.

YouTuber Ranveer Allahbadia’s Monk-E posts 59% profit growth in FY24: Report

The court directed that Allahbadia’s content must refrain from commenting on sub-judice proceedings.

The digital influencer marketing company, co-founded by Viraj Sheth, generated a revenue of Rs 97.8 crore in fiscal year 2023-24

After ‘Campa’ and ‘SIL’, Reliance Consumer Products acquires 1980s shampoo brand ‘Velvette’

For Reliance Consumer Products, the acquisition of Velvette is the latest in a series of acquisitions involving "heritage" Indian brands. In 2022, the company bought the 'Campa' brand from Pure Drinks, before following it up with the acquisition of Mumbai-based SIL Foods for an undisclosed sum. The approach to these acquisitions has been studied and strategic. (Image source: Online media)

The acquisition sees RCPL take ownership of the Velvette brand from Chennai-based CNE, an old-time FMCG name that famously owned and sold shampoos in tiny sachets under the ‘Velvette’ brand back in the 1980s.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.