brand marketing – Page 12

India’s foreign tourism arrivals soar by 124% in 2023, reaching 1.92 crore visitors

The country welcomed 1.92 crore international visitors, a substantial jump from 85 lakh tourists in 2022, highlighting a strong post-pandemic recovery.

Several states, including Delhi, Goa, Gujarat, Kerala, Karnataka, Maharashtra, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, and West Bengal, emerged as leading destinations for international tourists.

PhonePe crosses 600 Million registered users

PhonePe's consistent enhancement of its product and service offerings, combined with growing customer preference for the platform, has contributed to reaching this milestone.

PhonePe’s consistent enhancement of its product and service offerings, combined with growing customer preference for the platform, has contributed to reaching this milestone.

Global gender equality still 134 years away, JPMorgan warns of stagnation

Among all sectors, Global Capability Centers (GCCs) have made the most progress in improving gender diversity, with female workforce representation rising from 31.4% in 2020 to 38.3% in 2024.

In the U.S., just 10% of the most influential corporate roles—CEO, COO, and CFO—are held by women, with high-paying jobs still dominated by white men.

Hatsun Agro completes 100% acquisition of Milk Mantra for Rs 233 crore

The move further consolidates Hatsun Agro’s presence in the dairy sector, reinforcing its expansion strategy in the fast-growing segment.

This acquisition follows a series of transactions previously disclosed in multiple letters from HAP, dated between January 27, 2025, and March 3, 2025.

Delhi HC hears ANI’s copyright infringement case against OpenAI over ChatGPT training

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

News agency alleges OpenAI used its content to train ChatGPT, raising critical questions on AI and copyright laws in India.

Armed robbers storm Tanishq showroom in Bihar, loot jewellery worth Rs 25 crore

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

Robbers held employees hostage at gunpoint for 30 minutes; CCTV footage of the heist goes viral.

Summer of IPL: Brands battle for eyeballs, not just sixes in ad blitz

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

CTV rates soar, beverage brands lead, and mobile phone spending pulls back in this year’s IPL ad frenzy

Unilever CEO sees QComm driving up to 15% of HUL’s revenue in India

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

Fernandez noted that quick commerce’s share of e-commerce sales in India has been doubling year-on-year, though from a relatively small base.