brand marketing – Page 12

Tata Group sets ambitious goal to create 500,000 jobs in manufacturing by 2029

Tata Group chairman N. Chandrasekaran

In his year-end note, Tata Group chairman N. Chandrasekaran outlines bold vision for India’s future with strategic investments in key sectors amid global shifts.

Shipway and India Post expand e-commerce reach to remote areas

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

The collaboration aims to benefit service providers that fall under the umbrella of the BFSI industry, who can now avail the facility of delivering sensitive items and financial documents within the weight slab of 250 gm.

Swiggy Instamart: What does India want in 10 minutes and when?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

The cheapest order of the year came in at a mere Rs 3—a pencil sharpener, purchased by a user in Hyderabad at 8:15 pm.

Delhi HC orders Patanjali to respond to Dabur’s defamation lawsuit over chyawanprash ads

Dabur accuses Patanjali of misleading claims in TV and print advertisements, seeking a ban on promotional content that disparages its market-leading product.

SMFG infuses Rs 3,000 crore into SMFG India Credit via rights issue

Post this infusion, SMICC’s Capital Adequacy Ratio (CAR) is expected to strengthen further, reinforcing the company’s robust financial foundation.

As of September 30, 2024, SMICC’s Asset Under Management (AUM) stood at Rs 49,800 crore, showcasing a year-on-year growth of 25.1 percent.

24Seven takes Godfrey Phillips to court over trademark dispute

24Seven sues Godfrey Phillips India

Godfrey ventured into the retail sector in 2005 with 24Seven retail chain . However, the company announced its exit from the convenience store this year due to financial reasons.

2025 – The Year Of…: Strategic pricing, agility, and cost optimization, says Castrol MD Kedar Lele

Kedar Lele, Managing Director – Castrol India Limited

In 2024, brand and marketing initiatives took centre stage, highlighted by Castrol’s association with Shah Rukh Khan as its brand ambassador.

India’s digital payment surge drives growth in cashback and promo code adoption

The conversion for cashback, that is clicks to orders, has increased to 5 percent in this festive season (Photo:Unsplash)

Brands are finding that cashback and promo codes are more than just promotional tools; they are key drivers of customer engagement.

Creative upheaval? Impact of generative AI on creatives in adland

As artificial intelligence (AI) dominates headlines and captures global attention, the world's top tech companies took to Davos High Street to pitch their AI advancements.

From Coca-Cola’s AI-driven “Holidays Are Coming” backlash to TATA Power’s “Duniya Apne Hawaale” AI ad, creative agencies grapple with balancing authenticity and craft with the allure of technological innovation. Sandeep Patwardhan, Vice President at Enormous Brands, explains why.

AI will open the doors for immersive buyer experience: LinkedIn

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

India has seen a significant rise in marketing opportunities, with a 32% increase in marketing jobs compared to 2023, making it home to the largest number of marketing roles in APAC.