brand marketing – Page 12

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.

IAS expands operations in India to address demand for digital measurement and optimisation

Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.

BIS cracks down on substandard goods; raids on Amazon and Flipkart warehouses lead to major seizures

769 products have been notified for compulsory BIS certification by various regulators and government ministries.

On March 19, BIS officials carried out a 15-hour-long search at Amazon Sellers Pvt Ltd’s warehouse located in Mohan Cooperative Industrial Area, Delhi. During the operation, over 3,500 electrical products, including geysers and food mixers, were found without the required ISI certification or bearing fake ISI labels.

Infosys lets go of more trainees in Mysuru, offers alternative career paths

Infosys reports 21.8% decline in standalone profit in Q4 FY25

To support the impacted trainees, Infosys is offering an alternative career path through its Business Process Management (BPM) division.

Amazon’s AI cracks down on counterfeit goods

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

E-commerce giant reports significant progress in protecting customers from counterfeit products, with advanced AI systems, new transparency initiatives, and legal efforts driving down infringements.

Perplexity AI crosses $100 million in annual revenue

Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.

CEO Aravind Srinivas shared this achievement in a LinkedIn post, revealing that the company achieved the milestone just 20 months after launching Perplexity Pro.

Kunal Kamra calls out T-Series for copyright notice over “gaddar” video

Kamra's legal team highlighted that the Madras High Court had granted him interim protection from coercive actions, but the protection was set to expire on Monday.

Comedian Kunal Kamra faces legal trouble as T-Series issues copyright infringement notice against his parody video, as he continues to stand firm following threats and vandalism.

‘The Insta party is over’, says Sabyasachi Mukherjee

According to the designer, print offers a sense of permanence and scale that digital platforms simply cannot match. (Image: Sabyasachi)

The celebrated designer calls for a return to tactile experiences, claiming print will become the “specialised, qualitative, and exclusive” medium in the age of digital saturation.

India’s qcomm market surges to $7B in 2024, set for 40% annual growth despite challenges: Flipkart and Bain & Company

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

Once focused primarily on groceries, quick commerce has evolved, with 15-20% of its GMV now stemming from general merchandise, mobile phones, electronics, and apparel.

Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.