brand marketing – Page 13

India’s e-retail market hits $60B in 2024, poised to reach $190B by 2030 despite slower growth: Flipkart and Bain & Company

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

The consumption growth in India has dropped from 11% pre-Covid (2017–19) to 8% post-Covid (2022–24) due to rising inflation and stagnant real wages.

Meta introduces AI-powered marketing tools to help brands partner with creators

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.

Delhi High Court addresses Dabur’s challenge to FSSAI’s juice label ban

Dabur noted it had begun label modifications under protest, citing significant market disruption from FSSAI’s notification, with trade partners temporarily halting procurement.

Dabur disputed FSSAI’s assertion that added water makes the claim misleading, arguing the water reconstitutes the juice to its natural state, not an added ingredient diluting quality. They draw parallels to reconstituted milk, where water is inherent but doesn’t alter its classification.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

India’s retail market to surpass $1.6 trillion by 2030, organized retail poised for rapid growth: Redseer

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

Despite this remarkable growth growth, the supply landscape remains highly fragmented and is expected to remain so in the long term, with regional and unbranded brands expected to contribute over 70% of the market by 2030.

Delhi HC to hear Tesla Inc’s trademark case against Tesla Power after mediation fails

Speaking during Tesla’s earnings call, Taneja explained that India’s 100% import duty on vehicles is a major concern, as it doubles the cost of a car and makes customers hesitant.

The case arises after mediation efforts fail to resolve the trademark dispute between the Elon Musk-owned Tesla Inc and the Indian company Tesla Power India Private Limited.

Women in smaller cities see 37% surge in health insurance coverage, outpacing metros: Report

The instances of complicated child birth procedures are higher in Western and Eastern zones of India (66% and 71% respectively).

In the age group of 41-50 years the incidence rate of claim for women is slightly higher compared to men indicating the need for women to take better care of their health as they grow older.

Brand Origins: Haldiram’s – From a Small Bikaner Shop to a Global Snack Empire

Haldiram Snacks Private Limited (Delhi) and Haldiram Foods International Private Limited (Nagpur) have merged together as one—Haldiram Snacks Food Private Limited (HSFPL). (Image Source: Web)

Today, Haldiram’s is available in 80+ countries, with a presence in Singapore, the UK, the Middle East, and even Japan. Whether you’re craving Masala Peanuts in Mumbai or Rasgulla in New York, Haldiram’s has become a bridge between Indian flavors and global audiences.