brand marketing – Page 13

Bikaji forays into QSR segment; invests Rs 131 cr to acquire stake in The Hazelnut Factory

Bikaji aims to set up a House of Brands to cater to unique customer tastes and preferences and establish Bikaji as a key player in the Quick Service Restaurant (QSR) domain

The investment will be done in tranches and is expected to be completed in next two years.

Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge

Tips Music said that digital advertising has been a key driver of the Indian music industry

During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore

Temasek to acquire 20-25% stake in Rebel Foods for $200 million: Report

tarted in 2011, Rebel Foods bagged the unicorn title in 2021

Rebel Foods is among the list of companies that are planning to launch an Initial Public Offering (IPO) in the next 12-18 months. It owns 11 cloud kitchen brands like Faasos, Behrouz Biryani, and Oven Story.

Gopal Snacks targets 15% growth in FY25, CFO eyes bright outlook for wafer biz

Gopal Snacks' net profit rose 6.17% to Rs 28.89 crore in the quarter ended September 2024 as against Rs 27.21 crore during the previous quarter ended September 2023.

Gopal Snacks’ annual run rate from wafers is close to Rs 200 crore and expressed confidence that it would grow in the range of 25-30 percent year-on-year

Corporate gifting booms: Brands shift toward personalization, sustainability, premium experiences

Corporate gifting has proven to be a powerful tool for strengthening relationships with clients, partners, and employees while also driving growth

Companies are strategically choosing gifts that align with their values and resonate with their audience, ensuring each gesture leaves a lasting impression

Meesho joins Paytm’s soundbox ad network for consumer engagement

While the company's overall revenue from operations declined by 34% year-on-year to Rs 1,659 crore, it saw a slight increase from the Rs 1,501 crore reported in the previous quarter.

Paytm soundbox ads can be customized for different geographies and support 11 languages, including English, Hindi, Kannada, Telugu, Tamil, Malayalam, Punjabi, Marathi, Gujarati, Bengali, and Odia

India’s sustainable food systems: A global model for environmental resilience

Image: Via Unsplash

India’s traditional diet and millet-based initiatives are setting a global example for sustainable food production, highlighting the need for eco-friendly consumption patterns.

‘It’s Hyundai, Like Sunday’: A Super Bowl lesson in pronunciation

In the ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then been crowned the 2009 North American Car of the Year. (Image source: YouTube)

Hyundai’s ads voiced by actor Jeff Bridges tackled the all-too-common mispronunciation of the brand. With a catchy twist, it clarified that it’s “Hyundai, as in Sunday”.

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting