brand marketing – Page 13

PolicyBazaar’s latest ‘Make A Difference’ campaign gains Anupam Mittal’s nod

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Echoing the sentiment, Anupam Mittal shares a heartfelt personal message on LinkedIn that resonates with the campaign’s ethos.

Amazon joins quick commerce race, launches 10-minute delivery in Bengaluru

The lawsuit specifically accused Amazon Technologies of manufacturing and selling products under the brand "Symbol" featuring the infringing mark.

Codenamed ‘Tez’ internally, Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories for its scale-up plan.

Torrent Group acquires majority stake in IPL team Gujarat Titans

The acquisition of Gujarat Titans aligns with Torrent Group's broader strategy of venturing into the growing sports industry in India.

CVC Capital Partners, which currently owns the Gujarat Titans through its subsidiary Irelia Company, will offload the majority of its stake through this transaction.

ITC in talks to acquire MTR Foods and Eastern Condiments for $1.4 billion

MTR Foods was founded in 1950 by Bengaluru’s Maiya family and later acquired by Orkla in 2007.

Orkla, which owns both brands, had previously explored the option of taking its Indian business public by considering an IPO as recently as September 2024.

Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands

Speaking of celebrities, seeking protection against misuse of their names has usually been the domain of the well-known faces in the media and entertainment industry, like actors Amitabh Bachchan, Jackie Shroff and Anil Kapoor. In the business world, it is normally companies that take recourse to the law to prevent misbranding or knock-offs, as highlighted on corporate law firm Parker & Parker’s website. (From top left: Ashneer Grover, Bhavish Aggarwal, Aman Gupta, Deepinder Goyal, Anupam Mittal, Ghazal Alagh and Vineeta Singh)

As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.

Interpublic Group falls short of fourth-quarter estimates as ad spending slows

The company’s revenue from the U.S. and the U.K. fell by more than 3%, while Europe saw a 3% drop. In Asia Pacific, the decline was steeper, reaching nearly 8%.

Campa Cola secures co-presenting sponsorship for IPL 2025: Report

The move positions Campa Cola in one of the most high-profile sponsorship spots in the tournament.

Godrej Industries’ Q3 net profit soars 77% to Rs 188 crore

Godrej Industries revenue from the operation jumped 34 percent to Rs 4,825 crore

The revenue from the operation of the company jumped 34 percent to Rs 4,825 crore compared to Rs 3,590 crore in the corresponding quarter last year

YouTube to roll out more tools to support podcasters, monetisation for creators

CEO Neal Mohan highlighted plans to roll out additional tools designed to support podcasters, improve monetization options for creators, and simplify the process of discovering new podcasts. (Image Source: Unsplash)

CEO Neal Mohan reveals that YouTube now stands as the most popular destination for podcast enthusiasts in the United States, with enhanced features and monetization tools on the horizon.

Domino’s, Dunkin’ Donuts operator Jubilant FoodWorks reports 34% decline in Q3 profit

Jubilant FoodWorks revenue from the operation stood at Rs 2,150.7 crore, up 56 percent YoY in Q3.

The company also registered a 39.5 percent decline in profit on a quarter-on-quarter basis. In the September quarter of FY25, the profit stood at Rs 71.5 crore.