Tag: brand marketing

AI will open the doors for immersive buyer experience: LinkedIn

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

India has seen a significant rise in marketing opportunities, with a 32% increase in marketing jobs compared to 2023, making it home to the largest number of marketing roles in APAC.

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

How India Swiggy’d in 2024: Two biryanis sold every second

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

From 1.84 million late night chicken burger orders to a jaw-dropping 250-onion-pizza request, Swiggy’s annual report showcases India’s most fascinating culinary moments.

21% increase in search queries for wedding related services in FY24: Justdial

Cinematic wedding photographers are also in high demand, with searches doubling across India, particularly in Delhi, Patna, and Mumbai.(Photo: Hilton)

This demand is reflected in the surge of specific service categories. Searches for ‘resort wedding venues’ have tripled nationwide, with Delhi, Bangalore, Mumbai, and Hyderabad witnessing even higher increases.

India to lead global digital infrastructure space; e-retail penetration to hit 10% by 2027: Report

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

After a subdued earnings performance in the first half of FY25, earnings are expected to recover in H2, driven by increased rural spending, a buoyant wedding season, and pickup in government spending.

Zoho CEO recalls his first encounter with Sriram Krishnan, Trump’s new AI advisor

Sridhar Vembu shared the story while congratulating Sriram Krishnan on his new appointment as Senior White House Policy Advisor on AI under US President-elect Donald Trump. (L-R: Zoho's Sridhar Vembu, Sriram Krishnan)

Taking to social media platform X, Sridhar Vembu recalled first noticing Sriram Krishnan’s talent through his programming blog while the latter was still a student at SRM University.

Polish ecomm platform Allegro’s subsidiary Ceneo files lawsuit against Google for $567 million

According to the lawsuit, these actions have resulted in unfair competition, damaging Ceneo’s business and undermining its ability to compete effectively in the market.

The compensation sought by Ceneo consists of 1.72 billion zlotys for the losses it claims to have sustained, along with an additional 615 million zlotys in interest payments covering the period from 2013 through November 29, 2024.

Elon Musk’s X raises subscription rates in India

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

New subscription rates took effect on December 21, 2024, while existing subscribers will be facing changes after January 20, 2025.