The directive primarily affects employees at job level 5 (JL5) and below, including software engineers, senior engineers, system engineers, consultants, and team leaders.
Tag: brand marketing
Federal Bank names Vidya Balan as its brand ambassador
M V S Murthy, chief marketing officer of the Bank said that actor Vidya Balan was a very strategic choice to capture the attention across geographies, genders and generations.
Havas reports €2.736 billion revenue in 2024, EBIT reaches record €338 million
The company’s adjusted earnings before interest and taxes (EBIT) hit a record €338 million, reaching the upper end of its forecast range.
Battle for identity: Growing concerns over personality rights in an AI-driven digital age
As concerns over personality rights grow, experts call for stronger legislation to address emerging threats, including AI-driven misrepresentation.
Disney to cut around 6% staff across units: Report
Despite the layoffs, Disney’s latest earnings report showcased a 44% surge in adjusted per-share earnings, reaching $1.76 for the October-December quarter.
Tech giants oppose YouTube’s exemption from Australia’s social media ban for children
YouTube has been granted an exemption from the ban as it is considered an educational tool and allows children to use its services under parental supervision through family accounts.
Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam
Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.
Perplexity CEO announces Rs 1 crore contest for Champions Trophy 2025 final
Perplexity CEO Aravind Srinivas announces a grand prize as India secures a thrilling semi-final victory against Australia in ICC Champions Trophy 2025.
Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?
While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.
Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup
In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.