Tag: brand marketing

Bombay HC quashes criminal case against Nestle over Maggi noodles quality

The case was originally lodged following an inspection at Nestle India's Logistic Hub in Nagpur on April 30, 2015, during which samples of "Maggi Instant Noodles with Tastemaker" and "Baby and Me" nutritional supplements were taken.

Court rules the case was based on an invalid lab report, dismissing the charges under the Food Safety and Standards Act.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.

YouTube CEO Neal Mohan’s big bets for 2025

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

YouTube – the “new” television doesn’t look like the “old” television. It’s interactive and includes things like Shorts, podcasts, and live streams, right alongside sports, sitcoms, and talk shows, says Neal Mohan, CEO, YouTube.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.

BeerBiceps’ “cringe” comments cost him thousands of followers – Are brands next?

Slamming Ranveer Allahbadia, the Supreme Court said, "The words you have chosen, parents will feel ashamed. Daughters and sisters will feel ashamed. The entire society will be ashamed. These are the levels of depravity you and your henchmen have gone to." (Image: GQ India)

Are brands dropping BeerBiceps aka Ranveer Allahbadia after his controversial comments?