Tag: brand marketing

Gulf Oil Lubricants unveils new movie-based campaign, showcasing ‘together we are unstoppable’ tagline

"The genesis of the ad has been our journey as a brand. We've been a brand with a human touch, I would say. As you know, the category is very low involvement, mid-involvement, a lot of rationale behind buying lubricants. But human connect is always what people want to see. And, together we are unstoppable is about that – the challenge, the emotions, the passion," stated Ravi Chawla, MD & CEO of Gulf Oil Lubricants India. (Stills from the campaign)

To explore the inspiration behind the campaign and Gulf Oil’s strategy for making it a lasting success for both brand recognition and business growth, CNBC-TV18 interviewed Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Amit Wadhwa, CEO of Dentsu Creative Group.

Mahindra Logistics unveils its new brand identity

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

It symbolizes the company’s deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Licious acquires My Chicken and More for Rs 200 crore in strategic expansion move

In terms of competition, Licious primarily faces competition from Amazon-backed FreshToHome, which has raised around $290 million.

Bengaluru-based meat and seafood startup Licious, backed by Temasek, has made a strategic move to acquire My Chicken and More for Rs 150-200 crore, enhancing its offline presence in the competitive meat market. This acquisition is a key part of Licious’s strategy to tap into the growing customer base that prefers physical stores.

Google to appeal Antitrust ruling: CEO Sundar Pichai calls case a ‘prolonged battle’

The antitrust ruling has been a significant blow to the tech giant, raising questions about the future of its search engine operations.

Google CEO Sundar Pichai has publicly addressed the company’s ongoing antitrust case for the first time, confirming a lengthy legal fight ahead, while defending Google’s dominance in the search engine market.

Why Asian Paints’ Gattu continues to strike an emotional chord with the masses

The mascot, whose black hair dangled over his right eye, was dressed in half-sleeved shirts, half pants, had braces on his teeth, and carried a paint brush along with a dripping can of Asian Paints. (Image source: Wirally from LinkedIn)

Asian Paints’ Gattu is regarded as one of the successful mascots of Indian advertising . Storyboard18 looks at the birth of Gattu, his role in the brand’s marketing, and more.

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

News18 Green Ribbon Champions 2024 Celebrates India’s Environmental Visionaries

The event also celebrated outstanding achievements in sustainability, with Karnataka Soaps & Detergents Ltd being recognized for the Green Eco-friendly Initiative, NTPC (Bongaigaon) as the Sustainability Champion of North-East India, and REC Limited honoured for Excellence in Green Financing.

This year’s event highlighted critical discussions on India’s environmental strategy, showcasing its role as a climate leader in the global South through contributions from experts like Akhilesh Singh (NTPC), Hisham Mundol (Environmental Defense Fund), and Saurabh Kumar (Global Energy Alliance for People and Planet).