brand marketing – Page 14

International Women’s Day Special: Inspiring Indian women leaders in business

From pioneering biotech solutions to revolutionizing consumer experiences, these leaders inspire with their resilience, strategic acumen, and commitment to equity. (L-R clockwise: Hina Nagarajan, Kiran Mazumdar-Shaw, Falguni Nayar, Indra Nooyi, Prabha Narasimhan)

On International Women’s Day, here’s celebrating the trailblazers who are transforming India’s corporate landscape.

Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

SC grants temporary relief to Pune eatery in ‘Burger King’ trademark dispute

The dispute revolves around Burger King Corporation, which entered the Indian market in 2014, and a Pune-based restaurant that has been using the 'Burger King' name since 2008.

The stay allows the Pune eatery to continue operating under the brand until the High Court delivers its final verdict.

IndiaAI mission marks milestone with launch of AIKosha, compute portal, and key initiatives

Among the key initiatives launched were AIKosha: IndiaAI Datasets Platform, the AI Compute Portal, the AI Competency Framework for Public Sector Officials, iGOT-AI Mission Karmayogi, the IndiaAI Startups Global Acceleration Program with Station F, the IndiaAI Application Development Initiative, and IndiaAI FutureSkills.

Union Minister Ashwini Vaishnaw unveils transformative AI infrastructure to propel India’s AI leadership.

L&T Chairman introduces one-day paid menstrual leave for women employees

The decision follows recent controversy surrounding Subrahmanyan’s remarks advocating a 90-hour workweek.

L&T, which has a total workforce of 60,000 employees, employs approximately 5,000 women, accounting for 9% of its staff.

McKinsey acquires ET Medialabs, a leader in customer-centric digital marketing

In a statement, McKinsey said, "We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.

In a statement, McKinsey said, “We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.”

YouTuber MrBeast says most people wouldn’t want his life, despite his $85 million empire

Donaldson's empire extends beyond YouTube, where his extravagant game show-style videos regularly rack up more than 764 million views each.

YouTube’s biggest creator opens up about the pressures of success and mental toll of non-stop work.

WPP announces investment and partnership in Stability AI

The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, stated the company in a statement.

Through this partnership, WPP will leverage Stability AI’s open visual media models across image, video, 3D, and audio to craft compelling brand narratives.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.

Nespresso opens its first boutique in New Delhi

Nespresso and Nestlé India have announced that its official distribution partner in India is Thakral Innovations Pvt Ltd, covering the full range of Nespresso coffee products across all channels.

The new boutique offers coffee enthusiasts an immersive experience, showcasing Nespresso’s range of high-quality coffees and state-of-the-art machines, stated the company in a statement.