brand marketing – Page 14

Over 55% of retailers report an ROI of over 10% from their AI investment: KPMG

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

56% of retailers have been using AI for over 3 years. With 67% believing that AI spending in the next year will significantly increase the global budget spent on AI

Meta tests AI-generated comment suggestions on Instagram

Systrom asserted that Zuckerberg viewed Instagram's rapid growth as a threat to Facebook's dominance, as per reports.

Meta experiments with AI-driven suggestions for Instagram comments, but not all users are thrilled by the prospect of automation taking over their social media interactions.

Madison Media wins Media AOR of Nexus Select Malls

Nexus Select Malls features a curated mix of national and international brands. The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence.

The company currently has 18 malls across 14 cities in India.

Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign

The campaign went on to claim the top spot in the Entertainment for Sport Grand Prix at Cannes Lions and became the second most awarded ad in the 2023 World Creative Rankings.

The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.

Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising

The report points to a paradox in the Indian and APAC markets, while personalization is acknowledged as essential, the region still lags behind in key engagement metrics. (Photo: Unsplash)

India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.

Heavy ChatGPT use linked to increased loneliness and emotional dependence: OpenAI study

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

A joint study by OpenAI and MIT Media Lab highlights the emotional risks of forming bonds with AI chatbots.

No more business class for Air India staff as airline focuses on customers

India is one of the world’s fastest-growing aviation markets, with domestic air travel increasing by 10-12% annually over the past decade, according to government data.

Air India, formerly state-owned, was acquired by the Tata Group in 2022 and later merged with Vistara, a joint venture between Tata and Singapore Airlines.

Schengen, USA and UAE lead as visa applications rise 68% YoY: Atlys

Amidst the excitement of travel planning, many Indians are actively seeking out deals, on accommodation (46%), airfare (39%) and excursions (40%). People's eagerness to secure the best prices online may make them more susceptible to travel scams. (Image source: Unsplash)

Gen Z travellers continue to drive much of this momentum with their preference for experience-led trips, shorter stays, and spontaneity with Indonesia, Egypt, and Japan topping the list of preferred destinations for immersive and purposeful journeys.

Zypp Electric cuts jobs weeks after fundraising, follows Ola Electric’s lead

Industry experts suggest that high battery costs and limited charging infrastructure have made scaling EV startups difficult.

Beyond job cuts, the company has also implemented a policy that penalises team leads financially if they fail to meet set targets within a three-day period.

Zepto eyes $250 million secondary stock sale to boost Indian ownership ahead of IPO

Zepto, Motilal Oswal, and Edelweiss have not publicly commented on the deal.

The private equity arms of Motilal Oswal Financial Services Ltd. and Edelweiss Financial Services Ltd. are in talks to acquire shares in the secondary sale.