brand marketing – Page 14

Nearly half of Indians still unaware of term insurance, reveals Policybazaar Report

Industry-wide, term insurance grew by 18% in FY24, compared to a CAGR of just 2% over the past five years.

Health insurance has now emerged as one of the top three ‘must-have’ financial products for 28.3% of respondents, ranking alongside traditional instruments like gold, real estate and fixed deposits.

BluSmart hits the brakes! EV cab startup suspends services amid SEBI probe

BluSmart was co-founded by Gensol Engineering promoters Anmol and Puneet in 2019

The company has disabled new bookings on its app across key cities like Delhi-NCR and Bengaluru, leaving users with no option to book rides or select future time slots.

Zepto drops ‘Kiranakart’ tag ahead of IPO; renames to Zepto Private Limited

Zepto sharpens its brand recall ahead of an IPO expected in the coming months.

The rebranding move is a strategic alignment of identity and intent as Zepto sharpens its brand recall ahead of an IPO expected in the coming months.

Sony Music sues Myntra for Rs 5 crore over unauthorized song use

Sony Music files case against Myntra over multiple copyright violations

Sony Music in its petition said that Myntra has illegally and unauthorizedly used, broadcasted, communicated to the public, and exploited sound recordings

Starbucks prioritizes brand uniformity, but Baristas push back over dress code crackdown

To ease the transition, Starbucks is giving each employee two free black T-shirts.

Starting May 12, employees must wear solid black shirts, either collared or collarless, and khaki, black or blue denim bottoms, the company announced in a memo Monday.

Google’s AI-driven restructuring signals more Layoffs in India’s Ad and Sales divisions

The tech major’s offices in Hyderabad and Bengaluru may see restructuring as part of broader global cost optimization efforts.

Omnicom’s John Wren on IPG deal: ‘No fear of losing (clients) because of the transaction’

John Wren (left) and Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

Omnicom’s revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent.

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

As quick commerce platforms gain traction, brands’ ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern – ad fraud is bleeding budgets, skewing data, and eroding trust.

Mamaearth-Lakmé faceoff: Skincare brand wars heat up, HUL responds

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Such competitive jabs are not unprecedented in the marketplace. In 2021, German brand Sebamed famously launched an ad campaign targeting HUL’s Dove, igniting a public debate over pH levels in personal care products.

Ananya Birla enters beauty market with new premium brand Lovetc

India’s beauty and personal care market is currently worth USD 629.42 million (FY2024) and is projected to grow to over USD 1.3 billion by FY2032, offering a major opportunity for homegrown brands like Lovetc.

Lovetc’s first range includes high-tech lipsticks, long-wear eyeliners, and volumising mascaras, all positioned as premium products made in India for both domestic and global markets.