Tag: brand marketing

Mamaearth partners with Meesho to expand reach in Tier 3 and beyond markets

With the rise of e-commerce in these regions, Mamaearth is set to leverage Meesho's vast network to enhance its presence and cater to the needs of a growing customer base.

The collaboration aims to boost accessibility of premium, natural personal care products in underserved regions, targeting a significant growth trajectory over the next year.

CCI approves Patanjali Foods’ Rs 1,100 crore acquisition of Patanjali Ayurved’s home and personal care business

The acquisition of Patanjali Ayurved's HPC division comes as part of Patanjali Foods' broader vision to expand into FMCG and fast-moving health goods.

The Competition Commission of India (CCI) has greenlit Patanjali Foods’ acquisition of Patanjali Ayurved’s non-food business, marking a significant step towards expanding its FMCG portfolio.

Honasa Consumer’s Anuja Mishra on influencer marketing, customer expectations and more

"We are operating at different price points and different indices; there's strong growth in both the premium and mass segment. But in the current context, we are very much a masstige brand", says Anuja Mishra, EVP & CMO, Honasa Consumer.

Anuja Mishra, EVP & CMO, Honasa Consumer talks about the company’s growing focus on offline retail and the growing significance of quick commerce in tandem with its online presence. She further discusses the discontinuation of Ayuga and Momspresso and how value continues to drive growth for Honasa Consumer.

Godrej Consumer expects modest Q2 growth amid high input costs, challenging conditions

Godrej Consumer Products Limited (GCPL) Q2 FY 2025 consolidated net profit grew by 12% year-on-year

Godrej Consumer Products stated that it will remain focused on three key areas in the current fiscal year- high single-digit Standalone underlying volume growth (UVG); high-single digit Indonesia UVG and mid-teens consolidated EBITDA

American QSR Jamba to debut in Mumbai

Jamba began its journey in 1990 to serve customers products that support a healthier lifestyle. (Image source: Go To Foods)

The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers.

Diageo renews its partnership with Enormous Brands

As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions. (Image source: Cascade Strategy)

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.