Tag: brand marketing

Tata Power’s AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

"AI will take on a lot more of film production than we believe," Sandeep Goyal, Managing Director at Rediffusion, predicts.

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.

Marico wins long-running excise duty dispute in Supreme Court

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

The CCE had initially sought to classify the coconut oil under the category of hair oil, which would have subjected Marico to an excise duty of Rs 66.77 crore.

Axis Max Life’s Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Beyond investments, we’re working toward carbon neutrality by 2028, driving diversity with 28% women in our workforce, and targeting inclusive leadership across the organization, says says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

AI-generated audio series expanded content library by 36X: Pocket FM

India stood out as a key market, with millions of listeners tuning in from its cities. The top 10 cities included Bangalore, Delhi, Mumbai, Hyderabad, Pune, Ahmedabad, Surat, Chennai, Jaipur, and Lucknow, revealed the report. (Image Source: Unite.AI)

This led to massive financial success, with over seven audio series surpassing $10 million in revenue – a 600 percent increase from 2023, stated Pocket FM Playback 2024.

3 in 4 urban Indians show high optimism for Circa 2025 – expect it to be better than 2024: Ipsos Report

In comparison to the global picture, India ranked 13th among 33 countries, with 71% of global citizens hopeful about the future.

The Ipsos Predictions 2025 Report reveals that 76% of urban Indians are hopeful for a better year ahead, even as they express concerns over inflation, job losses, and global security.