Tag: brand marketing

PVR Inox to broadcast IPL 2025 matches live across cinemas nationwide

This initiative, launched in partnership with the Board of Control for Cricket in India (BCCI), began on March 22 with the IPL's grand opening ceremony, followed by weekend matches and playoffs.

Exclusive collaboration with BCCI brings the IPL action to the big screen, enhancing the fan experience with premium cinema settings.

Storyboard18 Global Pioneers Summit: PepsiCo India & South Asia CEO Jagrut Kotecha to speak on power of partnerships

Speaking at Storyboard18's Global Pioneers Summit, Jagrut Kotecha of PepsiCo stressed the need for deeper industry collaboration, especially in sustainability and community development.

Bringing together visionaries, industry leaders and pioneers from business, marketing, advertising, technology and academia, the summit will spark thought-provoking discussions, celebrate ingenuity and cultivate meaningful collaborations.

Harsha Bhogle slams IndiGo following David Warner’s Air India complaint

Harsha Bhogle’s sarcastic remark, shared on X (formerly Twitter) on Sunday, March 23, compared IndiGo’s approach to inviting guests over only to leave them waiting outside until the food is ready.

Following David Warner’s viral tweet about Air India, cricket commentator Harsha Bhogle criticizes IndiGo’s boarding process, sparking a fresh debate over airline passenger handling.

Dell retains title as India’s Most Trusted Brand for sixth year, Apple iPhone rises to second: TRA’s Brand Trust Report

The largest number of brands has been seen in the category of air conditioners and mobile phones with 19 brands each, Televisions has 17 brands, and both categories of Deo/Perfume and SUV-Brands have 14 brands each. (Photo: Unsplash)

Brands such as TVS at Rank 28, Lipton Tea at Rank 45, Yamaha at Rank 47, Hero MotoCorp at Rank 52, Okaya at Rank 53, Maruti Suzuki Alto at Rank 91, Bajaj Auto at Rank 92, are some of the new entrants in top 100.

Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign

Vicky Kaushal highlighted, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice."

Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.

Brands to invest ₹550 crore in influencer-led campaigns during IPL 2025: Qoruz

During IPL 2024, brands such as JioCinema, Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements. (Image source: @IPL via X)

The top industries expected to drive this spending based on past trends include entertainment and streaming platforms (30 percent), FMCG (25 percent), consumer electronics (15 percent), e-commerce & D2C brands (15 percent), automobile industry (10 percent), and others (five percent), as stated by influencer marketing and intelligence platform, Qoruz.

CNN-News18 unveils enhanced viewer experience, celebrates 3-year milestone as India’s No. 1 English news channel

The new screen architecture also breaks down the traditional barriers between television and digital. Rooted in the philosophy of ‘One Screen, One Form, One Stream,’ every piece of content created is now inherently TV and digital-ready, ensuring a seamless transition across platforms.

The news channel’s refreshed aesthetics introduce a cleaner, sleeker look, designed to provide a superior on-screen experience to viewers.

FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.