brand marketing – Page 16

Between creativity and compliance: How influencers circumvent ad rules

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts.

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Shark Tank’s Azhar Iqubal backed qcom app Zing launched in Gurugram

Zing claims to distinguish itself through a combination of hyper-local kitchens, an optimized menu, and advanced technology.

Currently operational in select sectors of Gurugram, Zing plans to extend its services to other cities soon.

Radhakishan Damani tops India’s self-made entrepreneurs list; Zomato’s CEO emerges second: Hurun India

Radhakishan Damani's retail empire is now valued at Rs 3.4 lakh crore, marking a robust 44% jump from last year's figures. (From L-R: DMart's Radhakishan Damani, Zomato's Deepinder Goyal)

Foodtech leaders and e-commerce pioneers dominate India’s Top 200 Self-made Entrepreneurs of the Millennia 2024 list, with a surge in valuations and new entrants like Zepto’s youngest founders breaking into the elite ranks.

PepsiCo India recognizes women in agri sector; unveils RevolutioNari Conference and Awards

An external jury comprising of sector experts headed by Prof. Ramesh Chand, Member, NITI Aayog, reviewed the submissions under five categories

Ten women farmers from across India, were recognized for setting inspirational examples of women who are leading and inspiring many others towards more meaningful contribution to the sector.

Country Delight enters into quick delivery space, promises 10-15 minute deliveries in Gurugram: Report

Gurugram-Based Country Delight Ventures into Instant Delivery Market

Founded in 2013 by Chakradhar Gade and Nitin Kaushal, Country Delight is present in 25 cities in India- Delhi-NCR, Bengaluru, Chandigarh, Chennai, Mumbai, Pune, Hyderabad, Jaipur, Kolkata, Nashik, etc

Govt boosts $18.1 billion ayurveda industry to enhance exports and product quality

In a bid to enhance exports, the Ministry of AYUSH has also launched the Ayush Export Promotion Council (AYUSHEXCIL), was introduced (Image source: Healthline)

The Ministry of AYUSH has rolled out several initiatives to foster the growth of Ayurveda products.

Ladakh, UP, and Bihar lead ecommerce growth: Meesho

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

In FY 2023-24, the company became the first horizontal e-commerce platform to generate operating cash flow of Rs 232 crores for the full year

Maha Kumbh 2025: Brands targeted at Bharat want a piece of Maha Kumbh

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Marketers are gearing up to make a big impact at the Maha Kumbh 2025, starting next month, by targeting millions of pilgrims and boosting brand visibility