Tag: brand marketing

OpenAI’s logo redesign and new visual language: When nothingness becomes the new bold

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Even though OpenAI’s rebrand aims to fix its “disjointed presentation,” sometimes this very pursuit of visual uniformity stifles creativity and limits the organic evolution of a brand’s identity.

10 Indian skincare brands revolutionizing the global beauty industry

By seamlessly blending age-old Ayurvedic traditions with cutting-edge scientific research, these homegrown brands are not only addressing modern skin concerns but also championing transparency and ethical practices. (Image: Unsplash)

Here’s a roundup of some trailblazing brands that are setting new benchmarks in sustainable, ethical, and effective beauty in India and worldwide.

The next global snack: Can the humble makhana conquer the world?

Superfoods often have their moment in the spotlight before they settle into everyday consumption, experts say.

Finance Minister Nirmala Sitharaman’s Union Budget proposal aims to elevate makhana to global superfood status, with plans for a Makhana Board in Bihar to boost production and marketing. Can it become the next kale or quinoa? The challenge and the opportunity is for makhana to make that leap and become the next global sensation.