Tag: brand marketing

Brands celebrate Sunita Williams’ heroic return with witty and heartfelt tributes

Sunita Williams was aboard Boeing’s Starliner, a spacecraft meant to showcase Boeing’s entry into human spaceflight.

From tech giants to FMCG brands, many took to social media to share witty quips, space-themed visuals, and heartfelt messages honouring Sunita Williams’ perseverance and resilience.

Delhi HC proclaims ‘TAJ’ as a well-known trademark

The court had stated that the Indian Hotels Company Ltd (IHCL), known for its Taj Hotels Resorts and Palaces, incorporated in 1902, and a part of the Tata Group, was not just one of the pioneers of the hospitality industry in India, but around the globe too, highlighted an ET report. (Image Source: YouTube)

The court had mentioned that ‘TAJ’ had achieved the status of well-known trademark due to their long duration usage in wide geographical areas of their use, their knowledge amongst the general public etc.

Trade Marks Registry accepts ‘Chutiyaram’ for FMCG brand, then makes a u-turn

According to the report, there were questions raised as to how the mark bypassed the scrutiny under Section 9(2)(c) of the Trade Marks Act, prohibiting the registration of trademarks that are “scandalous, obscene, or against public morality."

According to the Indian trademark law, registering expletives or offensive words as trademarks is prohibited.

Avenue Supermarts injects Rs 175 Crore into DMart Ready to boost online growth

The transaction, classified as a related-party deal, involves Manjri Chandak, a Director and part of the Promoter Group at Avenue Supermarts, who also serves as a Director at AEL.

In a regulatory filing on 19 March 2025, the company confirmed that the investment was made by subscribing to 4.67 crore equity shares of AEL at Rs 37.41 per share.

Urban Company rebrands ‘Insta Maids’ to ‘Insta Help’ amid backlash

The company announced the name change on X, “Words matter. That’s why Insta Maids is now Insta Help – because dignity, respect, and progress start with the name, and go beyond. Thank you for your feedback and for helping us make this change.”

Social media outrage and worker unions’ criticism push the company to alter branding.

Taboola and Microsoft strengthen 10-year ad partnership, expands to Outlook Mail and Office 365

This deepened collaboration reflects the growing influence of Taboola's AI-powered technology, which is designed to enhance monetization and user engagement across digital platforms, such as websites, devices, and mobile apps.

With this expansion, Taboola’s AI-powered advertising solutions will provide advertisers with the ability to connect with nearly 600 million daily active users in brand-safe environments.

Apple loses bid to escape German antitrust oversight

Apple’s legal setback comes amid broader resistance from major US tech firms against increased European regulatory measures.

Germany’s top civil court has ruled against Apple, supporting the country’s antitrust watchdog’s decision to impose tighter scrutiny on the tech giant and other US-based firms operating in digital markets.

Two key senior executives quit Hero MotoCorp

The company continued its strong presence in the premium motorcycle segment, selling over 11,000 units of the Harley-Davidson X440 in FY’25.

Hero MotoCorp has witnessed the departure of two senior executives amid ongoing challenges – Reema Jain, Chief Information and Digital Officer, and Sameer Pande, HR Head for Talent Management. Their exit comes on the heels of other recent leadership departures at the two-wheeler giant.

ANI alleges ChatGPT of crawling subscriber content in copyright dispute

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

ANI has alleged that ChatGPT has been illegally using its copyrighted content, including articles directly sourced from ANI’s website and content shared with its subscribers.