Tag: brand marketing

Antitrust actions against major tech firms: A global overview

The Antitrust laws trace their origins to the U.S. Sherman Antitrust Act of 1890. This landmark legislation prohibited business practices that restrained trade and outlawed attempts to establish monopolies.

From Google’s search monopoly to Meta’s acquisitions, authorities worldwide are stepping up efforts to combat monopolistic practices and ensure fair competition in the tech sector. Here’s a roundup of the top antitrust lawsuits against the big tech.

Will Gukesh dethrone Magnus as global brandmaster?

Gukesh D became the youngest-ever World Chess Champion at just 18 years old, defeating the reigning titleholder, Ding Liren of China, in the 14th game of the World Chess Championship held in Singapore.

Brand strategists are optimistic about the sport’s expanding appeal, reaching both tier I cities and rural pockets of the country.

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.

Zepto’s revenue grows 120% YoY to Rs 4,454 crores in FY24

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of Zepto, debuted its own standalone mobile application recently. (Image source: GQ India)

Despite being only 3 years old, we were able to successfully close a full statutory audit by a Big 4 firm, said Aadit Palicha, co-founder, Zepto.

Max Life Insurance company rebrands to Axis Max Life Insurance

Alongside the revised corporate identity, the company has introduced a new logo reflecting both the Axis 'A' and its signature burgundy hue, integrated with the long-standing Max Life blue.

Since the start of FY24, Axis Max Life Insurance has opened more than 90 new offices in tier-2 cities and beyond. In addition, the company has widened its distribution network, onboarding 41 new partners in FY24 and another 20 in the first half of FY25.

SMFG India Credit and SMFG Grihashakti named among top 50 companies with great managers 2024

From SMFG India Credit, Mr. Navin Sethi and Mr. Krishnakumar R were acknolwedged, while Mr. Sai Sasanka Batchu of SMFG Grihashakti also earned a place among the Top 100 Managers.

From SMFG India Credit, Mr. Navin Sethi and Mr. Krishnakumar R were acknowledged, while Mr. Sai Sasanka Batchu of SMFG Grihashakti also earned a place among the Top 100 Managers.

Uber launches women-only bike ride service ‘Moto Women’ in Bengaluru

Uber Moto Women is part of a larger trend in India’s ride-hailing industry, where bike taxis are increasingly filling a critical gap in first- and last-mile connectivity.

The new Uber Moto Women service connects female riders with female drivers, offering a safer, more flexible commuting option while creating opportunities for women in the gig economy.

WPP partners with UMG to offer music and entertainment solutions to brands

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The new partnership brings together UMG’s family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network.

Publicis Groupe’s Arthur Sadoun on Omnicom-IPG deal: a “positive” for industry, should make for “a lot of fun”

As Publicis remains laser-focused on client needs and ongoing transformation, CEO Arthur Sadoun projected confidence in the group’s strategic direction, describing its challenger mindset as a key advantage.

After briefly celebrating its status as the world’s largest holding company, Publicis now faces new competition from an Omnicom-IPG mega-merger. CEO Arthur Sadoun responds candidly, offering perspective on the industry shift.

Zomato’s Blinkit launches Bistro to compete with Zepto Cafe and Swiggy’s Bolt

With its entry into this segment, Bistro will face competition from Zepto Cafe and Swiggy's Cafe. Zepto Cafe was introduced in 2022 to deliver branded pre-made items with non-branded items, further added the report. In November, Zepto made an announcement to expand Zepto Cafe to 120 cities in the country, which included Hyderabad, Bengaluru, Delhi NCR, Chennai, Pune etc. (Image Source: Google Play)

Currently in the pilot phase, and operational in certain areas of Gurugram, Bistro delivers meals, snacks, beverages like tea and coffee in 15 minutes.