Minimalist’s Mohit Yadav on challenging misinformation and not relying on flashy ads

Instead of chasing trends or relying on flashy ads, our marketing initiatives are rooted in science-backed information, transparency, and real consumer experiences, says Mohit Yadav, Co-Founder and CEO of Minimalist.

What’s next for Minimalist? With a fiercely loyal customer base, the inevitable question looms – Will the brand’s identity and quality evolve or perhaps even transform under HUL’s guidance?

Perplexity AI pursues TikTok US in bold bid for American ownership

The proposed deal, reportedly submitted to TikTok's parent company ByteDance in January, envisions the creation of a combined entity that would unite TikTok US with Perplexity's innovative AI-driven search engine.

For Perplexity, the deal represents more than just a high-stakes acquisition; it is a strategic push to challenge search engine giant Google.

Volkswagen India takes legal action over $1.4 billion tax claim

The company has confirmed that it is pursuing all available legal remedies following the Show Cause Notice, in line with Indian legal provisions. (Photo: SAVWIPL website)

The tax notice, issued in September 2023, accuses Volkswagen of breaking down imports of certain VW, Skoda, and Audi cars into individual parts to reduce duty payments.

‘In the mid-90s, I played for two years without a bat contract’: Sachin Tendulkar reflects on his early playing days

With a standing ovation accompanying the award presentation by ICC Chairman Jay Shah, Sachin Tendulkar revisited the values passed on by his father, which have shaped both his life and career. (Image: Moneycontrol)

Sachin Tendulkar also recalls how his stance to never endorse tobacco or alcohol left him without a bat sponsor for two years of his playing career.

China’s fast fashion company Shein re-launched in India after 5 year gap

Shein, which is also weighing a $6.6 billion London IPO, is re-entering India after assuring authorities that the Chinese fast fashion company would source goods from India for its global operations. (Image Source: Blog - ContactPigeon)

Shein, which is also weighing a $6.6 billion London IPO, is re-entering India after assuring authorities that the Chinese fast fashion company would source goods from India for its global operations.