Tag: brand marketing

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Swiggy moves into new office in Gurgaon’s One Horizon Centre

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

The One Horizon Centre houses a range of several technology firms, startups, and venture capital companies, including Apple India, Samsung India, Uber India, Z47 (formerly Matrix Partners India), Elevation Capital, and Noise.

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

Delhi HC refuses urgent hearing on DeepSeek ban petition

In its ruling, the court noted that DeepSeek—as well as a host of similar platforms—is readily accessible online. The bench cautioned the petitioner's counsel, remarking that if he perceives DeepSeek as harmful, he need not use it.

PIL filed by Advocate Bhavna Sharma seeking to enforce a ban on the Chinese AI model DeepSeek dismissed as the court questions the urgency of the plea.

Madras HC grants permanent injunction against Food Pharmer in EzeEats Triguni suit

Revant Himatsingka claimed that the ready-to-eat food served by Indigo Airlines under Triguni's brand contained a high sodium content, prompting the company to file a defamation suit seeking Rs 10 lakh in damages, a permanent injunction, and the removal of the videos and related articles. (Image: Forbes India)

Court backs settlement restricting disparaging remarks on Triguni’s products without curbing Food Pharmer’s freedom of speech.