brand marketing – Page 19

SMFG India Credit and SMFG Grihashakti named among top 50 companies with great managers 2024

From SMFG India Credit, Mr. Navin Sethi and Mr. Krishnakumar R were acknolwedged, while Mr. Sai Sasanka Batchu of SMFG Grihashakti also earned a place among the Top 100 Managers.

From SMFG India Credit, Mr. Navin Sethi and Mr. Krishnakumar R were acknowledged, while Mr. Sai Sasanka Batchu of SMFG Grihashakti also earned a place among the Top 100 Managers.

Uber launches women-only bike ride service ‘Moto Women’ in Bengaluru

Uber Moto Women is part of a larger trend in India’s ride-hailing industry, where bike taxis are increasingly filling a critical gap in first- and last-mile connectivity.

The new Uber Moto Women service connects female riders with female drivers, offering a safer, more flexible commuting option while creating opportunities for women in the gig economy.

WPP partners with UMG to offer music and entertainment solutions to brands

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The new partnership brings together UMG’s family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network.

Publicis Groupe’s Arthur Sadoun on Omnicom-IPG deal: a “positive” for industry, should make for “a lot of fun”

As Publicis remains laser-focused on client needs and ongoing transformation, CEO Arthur Sadoun projected confidence in the group’s strategic direction, describing its challenger mindset as a key advantage.

After briefly celebrating its status as the world’s largest holding company, Publicis now faces new competition from an Omnicom-IPG mega-merger. CEO Arthur Sadoun responds candidly, offering perspective on the industry shift.

Zomato’s Blinkit launches Bistro to compete with Zepto Cafe and Swiggy’s Bolt

With its entry into this segment, Bistro will face competition from Zepto Cafe and Swiggy's Cafe. Zepto Cafe was introduced in 2022 to deliver branded pre-made items with non-branded items, further added the report. In November, Zepto made an announcement to expand Zepto Cafe to 120 cities in the country, which included Hyderabad, Bengaluru, Delhi NCR, Chennai, Pune etc. (Image Source: Google Play)

Currently in the pilot phase, and operational in certain areas of Gurugram, Bistro delivers meals, snacks, beverages like tea and coffee in 15 minutes.

Durex, Bold Care, Manforce emerge as top brands in India’s sexual wellness market: Report

Durex emerged as the top brand in Delhi (40 percent share), Mumbai & Pune (49 percent), and Bengaluru & Chennai (44 percent), respectively. (Representative image via Unsplash)

Durex led the highest market share in the condoms and lubricants subcategories in November 2024. On the other hand, MyMuse & Azah led in the massager toys and games segment with a 27 percent share by revenue during the same period.

Flipkart revamps logo and homepage to capture the youthful quick commerce market

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

The e-commerce giant targets Gen Z with a fresh look, aligning with the fast-growing demand for rapid delivery services.

Salesforce restructures ops in South Asia; appoints Arundhati Bhattacharya as CEO of South Asia operating unit

The goal of this restructuring is to replicate Salesforce’s success in India in other ASEAN markets. (Photo: Moneycontrol)

Arun Kumar Parameswaran, the managing director for Salesforce India’s sales division, will oversee the Asean sales leadership team.

Our consumers are on CTV, digital video, music streaming platforms: P&G’s Girish Kalyanaraman

In a conversation with Storyboard18, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, highlighted, "The opportunity in India continues to be immense in terms of education, in terms of even elevating performance of products, the different kinds of needs, and catering to different needs that different women have."

P&G’s Vice President and Head of FemCare, Girish Kalyanaraman, on Whisper’s marketing and advertising strategy.

Infrastructure boom in India poised to transform the hospitality landscape, says Hilton’s Alan Watts

Hilton recently announced the launch of its Spark brand in India, targeting the rising middle-class demographic. With 150 properties planned in partnership with the Embassy Group, Spark aims to offer budget-conscious travelers a taste of Hilton’s renowned hospitality. “This is our most price-sensitive brand, and it’s designed for entry-level travelers,” Watts explains. Drawing parallels to the success of Hampton by Hilton during America’s mid-century travel boom, Watts believes Spark is poised to replicate that success in India.

In an interview to CNBC-TV18, Alan Watts, President of Hilton’s Asia Pacific region, noted that India’s current travel infrastructure development is experiencing a transformation akin to the US superhighway boom of the 1950s.