Leveraging its integrated approach, FCB Kinnect, alongside its sister agency FCB/SIX India, will develop idea-driven, culturally relevant campaigns to strengthen Prega News’ brand affinity and drive business growth.
Tag: brand marketing
Good Glamm likely to sell ScoopWhoop to meme marketing startup WLDD: Report
Good Glamm is undergoing a process of restructuring. Within the last two months alone, Good Glamm has experienced deferred salaries, layoffs, and the departure of three board members
$2.5B in revenue, 7 years profitable: Is Canva ready for an IPO?
Going public could put pressure on Canva to deliver results to shareholders every quarter, potentially impacting the company’s mission and aspirations.
Brand Origins: The comfort of Instant Noodles and a nostalgic bite into history
What’s your go-to instant noodle brand, and what’s your favorite way to eat it? Let’s share some nostalgia!
Tata Power partners with Amazon Web Services to drive consumer-centric energy transition in India
Tata Power is strengthening operational efficiencies, enhancing grid resilience, and empowering its large consumer base, spread across multiple states, to be active participants in India’s clean energy future and transition to a low-carbon economy.
Microsoft’s Satya Nadella: Not about hyping tech, but building tech that serves the world
“After a nearly 20 year pursuit, we’ve created an entirely new state of matter, unlocked by a new class of materials, topoconductors, that enable a fundamental leap in computing. It powers Majorana 1, the first quantum processing unit built on a topological core,” Microsoft CEO Satya Nadella wrote on X, formerly Twitter.
Supreme Court dismisses Rs 186 Crore tax demand against Patanjali Foods
Patanjali Foods confirmed that the ruling completely nullifies the tax claim, ensuring that the company faces no further financial liability on the matter.
Maruti Suzuki sets ambitious expansion plan for India, eyes market leadership in EVs
Maruti Suzuki is refining its dual-channel sales strategy, positioning Nexa as a premium brand while Arena continues to cater to mass-market consumers.
Suzuki Motor Corporation unveils new corporate slogan ‘By Your Side’; targets 50% share of Indian auto market with Maruti Suzuki
India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.
Airbnb bookings from India for Chiang Mai jump by 40%
Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.