brand marketing – Page 20

Flipkart revamps logo and homepage to capture the youthful quick commerce market

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

The e-commerce giant targets Gen Z with a fresh look, aligning with the fast-growing demand for rapid delivery services.

Salesforce restructures ops in South Asia; appoints Arundhati Bhattacharya as CEO of South Asia operating unit

The goal of this restructuring is to replicate Salesforce’s success in India in other ASEAN markets. (Photo: Moneycontrol)

Arun Kumar Parameswaran, the managing director for Salesforce India’s sales division, will oversee the Asean sales leadership team.

Our consumers are on CTV, digital video, music streaming platforms: P&G’s Girish Kalyanaraman

In a conversation with Storyboard18, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, highlighted, "The opportunity in India continues to be immense in terms of education, in terms of even elevating performance of products, the different kinds of needs, and catering to different needs that different women have."

P&G’s Vice President and Head of FemCare, Girish Kalyanaraman, on Whisper’s marketing and advertising strategy.

Infrastructure boom in India poised to transform the hospitality landscape, says Hilton’s Alan Watts

Hilton recently announced the launch of its Spark brand in India, targeting the rising middle-class demographic. With 150 properties planned in partnership with the Embassy Group, Spark aims to offer budget-conscious travelers a taste of Hilton’s renowned hospitality. “This is our most price-sensitive brand, and it’s designed for entry-level travelers,” Watts explains. Drawing parallels to the success of Hampton by Hilton during America’s mid-century travel boom, Watts believes Spark is poised to replicate that success in India.

In an interview to CNBC-TV18, Alan Watts, President of Hilton’s Asia Pacific region, noted that India’s current travel infrastructure development is experiencing a transformation akin to the US superhighway boom of the 1950s.

Veeba Foods’ Viraj Bahl joins Shark Tank India as a new investor

Veeba Foods founder and managing director, Viraj Bahl, is set to join the panel of investors on the upcoming season of the popular reality show Shark Tank India, beginning January 6, 2025. (Image source: LinkedIn)

The sauce and condiments entrepreneur will appear on the show’s fourth season, joining a line-up that includes Anupam Mittal, Namita Thapar, Ritesh Agarwal, Aman Gupta, and Kunal Bahl.

Swiggy launches an invite-only membership ‘One BLCK’

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

Swiggy One BLCK is offered at a launch price of Rs 299 for a 3-month plan on invitation only basis.

EXCLUSIVE: After Swiggy, Sidharth Malhotra invests in OYO

The actor's investment approach reflects a broader trend of Indian celebrities taking strategic positions in technology-driven companies. (Image source: News18)

Sidharth Malhotra’s investment strategy centers around identifying cutting-edge ventures that address local challenges while possessing the scalability to become global leaders.

Ranveer Singh’s SuperYou secures funding from Zerodha’s Rainmatter; amount not disclosed yet

SuperYou plans to invest 40-50 crore over time and aims to achieve a 500 crore growth within the next five years.

The funding news comes on the cusp of SuperYou’s recently launched high-energy launch film.

Zepto launches Zepto Café app amid rapid expansion

The company is currently opening over 100 new cafés each month and has already reached a milestone of approximately 30,000 orders daily.

Zepto Founder and CEO Aadit Palicha announces MVP release as café chain surges to 30k orders daily.

Glance launches AI-powered Glance TV in partnership with Airtel

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

With content sourced from top publishers, Glance TV delivers live updates and trending stories in a variety of categories, including sports, business, technology, and automobiles, on static screens.