brand marketing – Page 21

Coca-Cola goes local with bold hindi label to celebrate India’s rich culture

The iconic Coca-Cola label is now in Hindi, with the brand name written in the Devanagari script.

This special edition packaging is part of Coca-Cola’s new approach to resonate even more deeply with consumers, making the brand more personal and local.

MAST & MEH: Decathlon, Amazon, MINI India, Uber, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat! (Images: YouTube)

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Apple’s Tim Cook eyes India’s booming market; CFO Kevan Parekh cites Zomato as an example of enterprise demand

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

With record-breaking sales and a surge in enterprise demand, Apple doubles down on its commitment to India’s growing tech landscape.

Good Glamm Group announces board restructuring amid fundraise

The restructuring initiative coincides with the company’s ongoing fundraising efforts, designed to support its next phase of growth and expansion.

Good Glamm Group expressed its gratitude toward three of its current Board members, Vishal Gupta, Anand Daniel and Gaurav Kothari, for their invaluable contributions to the company.

Madras HC restrains Shaadi.com’s ad over “30-day money back guarantee” misleading claims

The court noted that Shaadi.com had violated the Code for Self-regulation of Advertising Content in India by employing misleading claims.

The Court found Shaadi.com’s ad misleading, stating it violated advertising norms and engaged in unfair trade practices.

Food delivery boom: Cloud kitchens to drive multi-brand success in India’s $80 billion market, reveals Redseer

The cloud-kitchen model among multi-brand companies tends to drive faster growth trajectory.

Consumers in metro and tier-1 cities are increasingly opting for ordering in and dining out, driven by convenience and a desire for a break from routine.

HUL aims to achieve premium portfolio shift in Beauty & Wellbeing with Minimalist acquisition

Minimalist has become a Rs 500 crore annual run rate business

HUL acquired a 90.5 percent stake in Uprising Science Pvt Ltd — the firm behind Minimalist for Rs 2,955 crore through secondary buyouts and primary infusion

Harsh Goenka sparks social media debate on Shark Tank India judges’ financial losses

Despite the setbacks, Harsh Goenka made it clear that he remains a fan of the show, writing: "I still love watching #SharkTankIndia. But it seems some of our sharks are still navigating choppy waters🦈. There’s more ‘bleeding’ in the tank than I thought!"

RPG Group chairman shares insights on show’s popularity amid reports of losses by companies owned by Sharks.

Govt directs airlines to cap airfares to Prayagraj for Maha Kumbh

Ticket prices for flights from cities like Mumbai and Ahmedabad remain high, ranging from Rs 40,000 to Rs 50,000 and Rs 31,000 to Rs 70,000, respectively. (Image source: Moneycontrol)

Air India has announced plans to increase its capacity to Prayagraj while IndiGo has reduced airfares by 30-50% across all routes to and from Prayagraj.

HUL seeks CCI nod for acquisition of Minimalist

Minimalist has become a Rs 500 crore annual run rate business

The acquisition, valued at Rs 2,670 crore based on a pre-money enterprise valuation of Rs 2,955 crore, was confirmed by HUL after executing a share purchase and subscription agreement with Uprising Science.