brand marketing – Page 21

Delhi HC hears ANI’s copyright infringement case against OpenAI over ChatGPT training

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

News agency alleges OpenAI used its content to train ChatGPT, raising critical questions on AI and copyright laws in India.

Armed robbers storm Tanishq showroom in Bihar, loot jewellery worth Rs 25 crore

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

Robbers held employees hostage at gunpoint for 30 minutes; CCTV footage of the heist goes viral.

Summer of IPL: Brands battle for eyeballs, not just sixes in ad blitz

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

CTV rates soar, beverage brands lead, and mobile phone spending pulls back in this year’s IPL ad frenzy

Unilever CEO sees QComm driving up to 15% of HUL’s revenue in India

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

Fernandez noted that quick commerce’s share of e-commerce sales in India has been doubling year-on-year, though from a relatively small base.

Zomato to facilitate two-wheeler riding training for women in Mumbai

The confidentiality ring, introduced in 2022, allows access to sensitive information between involved parties to ensure a fair defence.

Zomato said it will be collaborating with national and local organizations in facilitating training for women who can benefit from lessons on riding two-wheeler Electric Vehicles (EVs) arranged by the company

Zomato is now Eternal: Shareholders approve name change of parent company

In addition to the name change, Zomato’s corporate website will transition from zomato.com to eternal.com, and its stock ticker will be updated from ZOMATO to ETERNAL.

The change applies only to the corporate entity, and the brand name and app will continue to operate under the Zomato identity.

Haier India plans to invest Rs 1000 crore in Noida campus to increase ACs production: Report

Haier India is reportedly planning to invest Rs 1,000 crore in the Noida campus to ramp up production of air conditioners (ACs) to 40 lakh units

Haier India has invested Rs 1,400 crore in Phase 1, comprising Rs 200 crore for injection molding, Rs 100 crore for PCB manufacturing, and Rs 700 crore for AC plant.

‘Make our best brand travel fast’: Unilever’s new CEO outlines vision for brand building and market innovation

Fernando Fernandez, new Unilever CEO

Unilever CEO Fernando Fernandez emphasizes a transformative shift towards premiumisation, influencer-driven marketing, and quick commerce to capture luxury consumers and drive Unilever’s growth.