Tag: brand marketing

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

‘Don’t want to go down the Byju’s path, want to stay afloat,’ Aakash tells NCLAT amid shareholding dispute

The company emphasised that the proposed change was necessary to raise capital without taking on more debt. Aakash's counsel stressed that this move was essential for the company's financial health, particularly as it had over 10,000 employees and 3 lakh students. (Image Source: Edufever.in)

The statement came as part of Aakash’s plea challenging the NCLT order, which had halted the company’s attempt to amend the AoA.

Hiring 2.0: How India’s CEOs are leveraging social media and campus tours to attract talent

CEOs across industries are stepping out of the boardroom, directly engaging with prospective talent, particularly at premier schools like the Indian Institutes of Management, Indian Institutes of Technology and the Indian Institute of Science.

Bhavish Aggarwal’s recent visits to IITs and IIMs, paired with Deepinder Goyal’s unconventional use of social media to recruit a Chief of Staff, reflect a growing trend: CEOs are no longer content to leave hiring solely to HR teams.

Trademark victory for Metro Brands: Court orders injunction against infringing company

The case arose when Metro Brands Ltd. filed a lawsuit accusing Nice Shoes LLP of using the confusingly similar mark “DESIMOCHI” on their website, which sells various products, including footwear. Metro Brands argued that this use was likely to mislead consumers and damage the reputation of its long-established “Mochi” brand, which has been recognized in India since 1977. (Image Source: Mochi Shoes)

In its ruling, the Court emphasized that the addition of the prefix “DESI” to “Mochi” did not eliminate the confusion between the two marks. The Court granted Metro Brands an interim injunction, restraining Nice Shoes from using “DESIMOCHI” and ordering the transfer of the domain “www.desimochi.com” to Metro Brands.

Tata Starbucks eyes growth through innovation in food, beverages, and store formats

On the beverage front, Tata Starbucks has introduced Indian flavors and Gen Z-friendly options like colorful, non-dairy refreshers to appeal to younger consumers seeking lighter drinks. (Image Source: Unsplash)

With a current presence of approximately 460 stores across 75 cities, Tata Starbucks remains committed to its medium-term goal of reaching 1,000 stores.

AI/ML demand forecasting is now a way of life for us: Colgate CEO

Discover how leading with purpose can spark innovation that resonates with both customers and employees, creating deeper connections and sustainable market growth.

Colgate’s CEO shared four pillars of strategies– first pillar is the growth of the oral category, the second is premiumization, and the third is to lead growth in toothbrushes and devices. And the last one is to diversify personal care business

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.