brand marketing – Page 22

ICC partners with Unilever’s Rexona and Dove to champion Women’s Cricket

The agreement, which will run until the end of 2027, was unveiled during the criiio cricket festival in Dubai, coinciding with International Women’s Day.

The deal was brokered by Unilever International—Unilever’s global business unit—demonstrating a shared commitment to advancing women’s cricket and promoting inclusivity in sport.

Lab-grown diamonds drive growth for IGI India, accounting for 60% of revenue: Report

A new reality shift has occurred in the fine jewellery market, leaving producers of traditional diamond brands scrambling. (Image: Unsplash)

The IGI has projected a compounded annual growth rate (CAGR) of 15-20 percent over the next five years in the lab-grown diamond industry

India lifts ICC Champions Trophy 2025: Brands serve up winning tributes

With this win, Rohit Sharma and his squad secured India's third Champions Trophy title and their seventh ICC trophy overall, adding another glorious chapter to the country's cricketing legacy. (Image: Cricbuzz)

From heartfelt congratulations to witty creatives, brands go all out to celebrate Team India’s historic win.

Ajay Devgn launches AI company called ‘Prismix’ to transform storytelling

Prismix is a leading AI-powered media company specialising in generative AI storytelling.

Ajay Devgn’s new AI venture, Prismix, aims to revolutionise storytelling with generative AI technology for filmmakers and creators.

India will be the engine of growth, says CEO Jagrut Kotecha as PepsiCo bets big on India

PepsiCo plans to double its revenue in India within the next five years, recognizing the country as a crucial market. To achieve this, the company is making bold investments to expand its capacity, according to Jagrut Kotecha, CEO of PepsiCo India & South Asia.

India is an anchor market for Unilever, says newly appointed chief executive Fernando Fernandez

Fernando Fernandez, new Unilever CEO, wants to build India as one of his key markets in the future.

Unilever CEO Fernando Fernandez also remarked on the need to rethink brand influence in an era of consumer skepticism. “We need to drive desirability at scale and rethink our marketing systems,” he said.

International Women’s Day Special: Inspiring Indian women leaders in business

From pioneering biotech solutions to revolutionizing consumer experiences, these leaders inspire with their resilience, strategic acumen, and commitment to equity. (L-R clockwise: Hina Nagarajan, Kiran Mazumdar-Shaw, Falguni Nayar, Indra Nooyi, Prabha Narasimhan)

On International Women’s Day, here’s celebrating the trailblazers who are transforming India’s corporate landscape.

Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

SC grants temporary relief to Pune eatery in ‘Burger King’ trademark dispute

The dispute revolves around Burger King Corporation, which entered the Indian market in 2014, and a Pune-based restaurant that has been using the 'Burger King' name since 2008.

The stay allows the Pune eatery to continue operating under the brand until the High Court delivers its final verdict.

IndiaAI mission marks milestone with launch of AIKosha, compute portal, and key initiatives

Among the key initiatives launched were AIKosha: IndiaAI Datasets Platform, the AI Compute Portal, the AI Competency Framework for Public Sector Officials, iGOT-AI Mission Karmayogi, the IndiaAI Startups Global Acceleration Program with Station F, the IndiaAI Application Development Initiative, and IndiaAI FutureSkills.

Union Minister Ashwini Vaishnaw unveils transformative AI infrastructure to propel India’s AI leadership.