Tag: brand marketing

From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?

Coldplay band's lead singer Chris Martin performs at Mumbai's DY Patil stadium on 21 January.

From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.

Great brands are built on timeless insights: HUL’s Rohit Jawa

Rohit Jawa further added that by harnessing HUL's research and development capabilities, supply chain expertise, and wide distribution network, Minimalist is expected to further strengthen its presence in India's burgeoning premium beauty market.

HUL secures a 90.5% stake in the fastest-growing D2C skincare brand Minimalist, signalling an expanded foray into the premium beauty segment.

India’s hiring market poised for strong 2025 start as recruitment activity surges by 12%: Report

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

Over the last three months, an 8% increase in hiring activity highlighted sustained progress, showcasing the resilience and adaptability of Indian businesses in a dynamic market.

Jewellery ad spend 2024: Print at 73%, Kalyan Jewellers takes 23%

The elevated price levels supported Digital advertising continued its upward trajectory, with a 33% increase from 2022 to 2023. Video content emerged as a dominant force, capturing a significant share of digital ad spend. (Representative Image: FIGIST CO via Unsplash)

The South Zone emerged as the leading region, accounting for 36% of the total print ad spend. A significant player in the radio advertising space, Malabar Group of Companies secured 8% of the total ad spend, as per the report.

HUL’s Minimalist 90% acquisition a big big win for entire Indian D2C ecosystem: Aman Gupta

In a recent LinkedIn post, Aman Gupta celebrated the acquisition, "HUL's acquisition of a 90% stake in Minimalist for ₹2,955 crore is a BIG BIG WIN for the entire Indian D2C ecosystem!"

BoAt Lifestyle co-founder and CMO Aman Gupta praises the deal as a game-changer for Direct-to-Consumer brands, highlighting the immense potential of India’s emerging D2C sector.

Samsung’s JB Park: Competition makes us better

JB Park highlighted that Indians are among the biggest adopters of artificial intelligence features, citing tools like "Circle to Search" that have gained rapid traction. (Image: NCN Magazine)

“Will ‘fruit company’ be the dominant brand forever? I don’t think so,” said Samsung’s Southwest Asia CEO JB Park.