brand marketing – Page 23

L&T Chairman introduces one-day paid menstrual leave for women employees

The decision follows recent controversy surrounding Subrahmanyan’s remarks advocating a 90-hour workweek.

L&T, which has a total workforce of 60,000 employees, employs approximately 5,000 women, accounting for 9% of its staff.

McKinsey acquires ET Medialabs, a leader in customer-centric digital marketing

In a statement, McKinsey said, "We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.

In a statement, McKinsey said, “We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.”

YouTuber MrBeast says most people wouldn’t want his life, despite his $85 million empire

Donaldson's empire extends beyond YouTube, where his extravagant game show-style videos regularly rack up more than 764 million views each.

YouTube’s biggest creator opens up about the pressures of success and mental toll of non-stop work.

WPP announces investment and partnership in Stability AI

The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, stated the company in a statement.

Through this partnership, WPP will leverage Stability AI’s open visual media models across image, video, 3D, and audio to craft compelling brand narratives.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.

Nespresso opens its first boutique in New Delhi

Nespresso and Nestlé India have announced that its official distribution partner in India is Thakral Innovations Pvt Ltd, covering the full range of Nespresso coffee products across all channels.

The new boutique offers coffee enthusiasts an immersive experience, showcasing Nespresso’s range of high-quality coffees and state-of-the-art machines, stated the company in a statement.

Google tests AI-powered search mode to handle complex queries

The experimental feature, powered by Google's latest AI model Gemini 2.0, represents a significant shift in how the search giant envisions the feature of its core product.

New AI Mode uses Google’s Gemini 2.0 to summarize multipart questions, marking a shift in search strategy.

Tesla’s India entry begins from Mumbai, model Y launch expected in 2025

In February, Elon Musk met Prime Minister Narendra Modi in Washington, DC, further fuelling discussions.

Tesla has made a security deposit of ₹2.11 crore and will pay ₹35.26 lakh in monthly rent, with a 5% annual increase.

YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.

Infosys implements ‘system intervention’ to ensure 10-day office attendance

Infosys reports 21.8% decline in standalone profit in Q4 FY25

The directive primarily affects employees at job level 5 (JL5) and below, including software engineers, senior engineers, system engineers, consultants, and team leaders.