Tag: brand marketing

AI/ML demand forecasting is now a way of life for us: Colgate CEO

Discover how leading with purpose can spark innovation that resonates with both customers and employees, creating deeper connections and sustainable market growth.

Colgate’s CEO shared four pillars of strategies– first pillar is the growth of the oral category, the second is premiumization, and the third is to lead growth in toothbrushes and devices. And the last one is to diversify personal care business

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

It also highlights that product displays must comply with regulations and guidelines such as those from FSSAI, Legal Metrology Rules, and ASCI.

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

Mahindra & Mahindra in talks with IndiGo to resolve trademark dispute over ‘6e’

IndiGo, which uses "6e" as its airline designator code, has filed a lawsuit against M&M, alleging trademark infringement and seeking relief from the court's intellectual property division.

Automaker Mahindra claims its ‘BE 6e’ electric SUV branding differs fundamentally from IndiGo’s ‘6E’ airline designator, aiming to eliminate confusion.

OMG’s Fuse launches in India; Jigar Rambhia to lead the global sport and entertainment agency

Rambhia added: “The momentum in sports in India is at an exciting juncture and we’re fully equipped to capitalise on this to drive effective partnerships for brands. Sport has increasingly become a vital part of India's cultural fabric, and with Fuse, we are strategically positioned to help brands harness the power of this medium to drive deeper connections with audiences across the market.”

Jigar Rambhia previously held the position of Chief Operating Officer of Sporjo – a sports industry consultancy. Prior to this, he spent 16 years at Wavemaker and worked across agencies including TME (Rediffusion Y&R) and Madison Communications.

Delhi High Court blocks Spread Home from using Louis Vuitton trademarks on home goods

In response to Louis Vuitton's lawsuit, Spread Home argued that, while they may have previously sold products with the flower monogram, they had discontinued these items some time ago.

Louis Vuitton emphasized that these monogram flower marks are a crucial part of their product identity. They expressed concern that Spread Home’s use of these marks could mislead consumers into believing there is an association between the two companies.

Unilever strikes new partnership to investigate alternative raw materials in cleansing products

The goal of this technology for Unilever is to reduce its reliance on petrochemical-based ingredients, and it is expected to be the first time a biomass crop will be optimised to produce the plant-based oil, which if successfully grown at scale, will be used as an ingredient in consumer goods products.

The ultimate ambition of Unilever’s partnership with Nufarm is to optimise and cultivate the new crop, which when grown at scale, could contribute to Unilever’s greenhouse gas (GHG) emission reduction ambitions.

IndiGo-Mahindra ‘battle’ for 6E explained: A look at existing laws applicable to current dispute

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles, including electric cars.