brand marketing – Page 23

Reliance Industries surges to second place in global FutureBrand Index, overtaking Apple and Nike

India’s largest company makes a remarkable leap, outpacing global giants, while Samsung holds the top spot in the 2024 rankings.

Zomato unveils AI-powered no-code customer support platform ‘Nugget’

Mass layoffs seen in Zomato as the company leverages on AI tech

Nugget has been handling over 15 million support interactions per month for industry leaders like Zomato, Blinkit and Hyperpure.

Credit with a purpose: How GenZ is transforming borrowing in 2025?

In 2024, 25% of young professionals borrowed to fund their business venture ideas, with 59% of these loans directed toward expansion and 27% toward marketing. (Photo: Unsplash)

24% of Gen Z borrowed for medical emergencies in 2024, with 88% of expenses going toward medicines and treatment.

Bajaj Consumer Care portfolio strengthens with the acquisition of Vishal Personal Care

With the acquisition of Vishal Personal Care Pvt Ltd, Bajaj Consumer Care(BCCL) will be leveraging Vishal’s extensive distribution network to deepen their penetration in South India.

Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 percent stake in the company in a two-phase transaction, starting with an initial 49 percent stake, followed by the remaining 51 percent in the second tranche.

YouTuber Ranveer Allahbadia’s Monk-E posts 59% profit growth in FY24: Report

The court directed that Allahbadia’s content must refrain from commenting on sub-judice proceedings.

The digital influencer marketing company, co-founded by Viraj Sheth, generated a revenue of Rs 97.8 crore in fiscal year 2023-24

After ‘Campa’ and ‘SIL’, Reliance Consumer Products acquires 1980s shampoo brand ‘Velvette’

For Reliance Consumer Products, the acquisition of Velvette is the latest in a series of acquisitions involving "heritage" Indian brands. In 2022, the company bought the 'Campa' brand from Pure Drinks, before following it up with the acquisition of Mumbai-based SIL Foods for an undisclosed sum. The approach to these acquisitions has been studied and strategic. (Image source: Online media)

The acquisition sees RCPL take ownership of the Velvette brand from Chennai-based CNE, an old-time FMCG name that famously owned and sold shampoos in tiny sachets under the ‘Velvette’ brand back in the 1980s.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

Dish TV’s net loss widens to Rs 46.5 crore, marketing spend jumps 42.7% Q3 FY25

Dish TV's board strength fell below the required level due to shareholders rejecting director appointments on December 12, 2024.

The advertisement income of DishTV declined to Rs 8.1 crore in the December quarter FY25–2.2 percent of the revenues in Q3 FY 25.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.