Dentsu says it will focus on boldly promoting necessary changes and reforms to once again achieve strong organic growth as the global ad holding company announced its new Mid-Term Management Plan, setting key financial targets for FY2027.
Tag: brand marketing
Unilever boosts marketing investment to 15.5% of turnover in 2024
Unilever posted a 3.7 percent decrease in its operating profit to 9.4 billion euros in 2024 YoY
RPSG Ventures narrows loss to Rs 45.61 crore in Q3 FY25, revenue up 29%
Revenue from operations of the company increased to Rs 2,385.05 crore in Q3 FY 25 versus Rs 1846.41 crore in the corresponding quarter last fiscal
Nestlé ups marketing investment, targets 9% of sales on advertising by 2025
The company’s advertising and marketing spending as a percentage of sales fell from 9.0% in 2019 to a low of 6.6% in H2-2022; in 2024, this recovered to 8.1 percent
JioCinema and Disney+ Hotstar come together to launch JioHotstar
JioHotstar provides subscription plans starting at Rs. 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to transition and set up their JioHotstar subscriptions.
HUL, ITC, Dabur among FMCG giants betting big on Maha Kumbh advertising
Brands like HUL, Britannia Industries, Amul, Dabur, ITC, are covering all types of branding, marketing, and CSR activities.
Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry
Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.
Godfrey Phillips’ Q3 profit surges 48.7% on strong cigarette sales
Godfrey Phillips’ Q3 FY25: The revenue from cigarettes, tobacco, and other related products stood at Rs 1875.21 crore in the December quarter on a consolidated basis
PolicyBazaar’s latest ‘Make A Difference’ campaign gains Anupam Mittal’s nod
Echoing the sentiment, Anupam Mittal shares a heartfelt personal message on LinkedIn that resonates with the campaign’s ethos.
Amazon joins quick commerce race, launches 10-minute delivery in Bengaluru
Codenamed ‘Tez’ internally, Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories for its scale-up plan.