brand marketing – Page 24

Federal Bank names Vidya Balan as its brand ambassador

(Image Source: Left to Right - K.V.S. Manian, Managing Director & CEO, Federal Bank, actor Vidya Balan, first-ever brand ambassador, M V S Murthy, Chief Marketing Officer, Federal Bank at the official announcement of Federal Bank)

M V S Murthy, chief marketing officer of the Bank said that actor Vidya Balan was a very strategic choice to capture the attention across geographies, genders and generations.

Havas reports €2.736 billion revenue in 2024, EBIT reaches record €338 million

The company’s financial result for the year showed a negative €37 million, compared to a negative €31 million in 2023.

The company’s adjusted earnings before interest and taxes (EBIT) hit a record €338 million, reaching the upper end of its forecast range.

Battle for identity: Growing concerns over personality rights in an AI-driven digital age

Personality rights or publicity rights are defined as an individual’s right to control and protect the commercial use of their identity, including their name, image, likeness, voice, and other distinctive aspects of their persona. At the moment, there is no specific legislation governing personality rights in India. (Image Source: LexOrbis)

As concerns over personality rights grow, experts call for stronger legislation to address emerging threats, including AI-driven misrepresentation.

Disney to cut around 6% staff across units: Report

As part of the downsizing, Disney is consolidating its news programming—merging the production of ABC's flagship programs "20/20" and "Nightline" into a single unit. (Image: WSJ)

Despite the layoffs, Disney’s latest earnings report showcased a 44% surge in adjusted per-share earnings, reaching $1.76 for the October-December quarter.

Tech giants oppose YouTube’s exemption from Australia’s social media ban for children

YouTube’s subscription business is also growing steadily, with the platform recently crossing 125 million subscribers globally across its Music and Premium services.

YouTube has been granted an exemption from the ban as it is considered an educational tool and allows children to use its services under parental supervision through family accounts.

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.