brand marketing – Page 24

Dentsu global CEO: We will reevaluate our underperforming businesses, rebuild our business structure

Dentsu says it will focus on boldly promoting necessary changes and reforms to once again achieve strong organic growth as the global ad holding company announced its new Mid-Term Management Plan, setting key financial targets for FY2027.

Unilever boosts marketing investment to 15.5% of turnover in 2024

Unilever's Beauty & Wellbeing underlying sales grew by 6.5 percent

Unilever posted a 3.7 percent decrease in its operating profit to 9.4 billion euros in 2024 YoY

RPSG Ventures narrows loss to Rs 45.61 crore in Q3 FY25, revenue up 29%

RPSG announces Q3 FY25 result

Revenue from operations of the company increased to Rs 2,385.05 crore in Q3 FY 25 versus Rs 1846.41 crore in the corresponding quarter last fiscal

Nestlé ups marketing investment, targets 9% of sales on advertising by 2025

Nestlé sales in confectionery grew at a mid-single-digit pace, driven by KitKat and key local brands in the European region

The company’s advertising and marketing spending as a percentage of sales fell from 9.0% in 2019 to a low of 6.6% in H2-2022; in 2024, this recovered to 8.1 percent

JioCinema and Disney+ Hotstar come together to launch JioHotstar

JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation.

JioHotstar provides subscription plans starting at Rs. 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to transition and set up their JioHotstar subscriptions.

HUL, ITC, Dabur among FMCG giants betting big on Maha Kumbh advertising

Maha Kumbh 2025: Brands focus on CSR activities, innovative advertising to make an impact

Brands like HUL, Britannia Industries, Amul, Dabur, ITC, are covering all types of branding, marketing, and CSR activities.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.

Godfrey Phillips’ Q3 profit surges 48.7% on strong cigarette sales

Cigarette maker Godfrey Phillips India's Q3 profit rises 48% (Image: Unsplash)

Godfrey Phillips’ Q3 FY25: The revenue from cigarettes, tobacco, and other related products stood at Rs 1875.21 crore in the December quarter on a consolidated basis

PolicyBazaar’s latest ‘Make A Difference’ campaign gains Anupam Mittal’s nod

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Echoing the sentiment, Anupam Mittal shares a heartfelt personal message on LinkedIn that resonates with the campaign’s ethos.

Amazon joins quick commerce race, launches 10-minute delivery in Bengaluru

Amazon Fashion sees surge in GenZ shoppers

Codenamed ‘Tez’ internally, Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories for its scale-up plan.