brand marketing – Page 25

FSSAI issues new safety guidelines for foodtech platforms amid surge in complaints

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

The advisory outlines five key measures that foodtech platforms must adopt to improve food safety. These includes training for delivery executives, separate delivery of food and non-food items, FSSAI licensing and registration, product claims alignment, and shelf life requirements and hygiene ratings.

Swiggy launches new subsidiary in sports and recreational activities; name under process

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

The subsidiary will also pursue broadcasting and sponsorship rights and promote sports events through different business models.

Varun Alagh increases stake in Honasa Consumer to 31.93%; invests Rs 4.5 Crore

Varun Alagh, Co-Founder of Honasa Consumer Private Limited

Together, Varun and Ghazal Alagh now hold a combined 35% stake in Honasa Consumer

Jaguar’s controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar’s previous lineup.

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

CSK is the most valuable IPL team with $122 million brand value.

Delhi HC bars competitor from labelling Physics Wallah as ‘sasta wallah’

Physics Wallah, founded in 2016 by Alakh Pandey, argued that Scholars Den’s use of the term “sasta wallah” was an attempt to undermine the quality of its services by associating affordability with inferiority.

Initially offering physics lessons for JEE aspirants, Physics Wallah now boasts over 13 million subscribers on YouTube.

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

According to the World Intellectual Property Organization (WIPO), trademark filings in India increased by 6.1% in 2023.

As brand identities face increasing scrutiny, 2024 witnessed a surge in trademark disputes in India. From airlines to fast-food, these high-profile legal battles underscore the rising importance of intellectual property protection.

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

IndiGo takes Mahindra Electric to court over use of ‘6E’ in new car brand

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

IndiGo secured trademark registration for the term ‘6E Link’ approximately ten years ago, in 2015, under product classes 9, 35, 39, and 16.

Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers

The e-Sports teams namely Team Revenant-Xspark, Team Orangutan, Team 8bit, Team Reckoning, Team iQOO SOUL and Team Tamilas will be branded as "iQOOxTeam_Name" across all e-Sports tournaments.

The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.