Tag: brand marketing

CCI dismisses antitrust complaint against Microsoft over Windows Defender

Both are members of No Azure for Apartheid, an internal group calling for Microsoft to end its cloud services contract with the Israeli government.

The case, filed by an anonymous informant, claimed that Microsoft’s practice of pre-installing and pre-activating Microsoft Defender on all Windows OS devices since the launch of Windows 10 in 2015 created significant barriers for third-party antivirus software developers.

Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid to acquire TikTok

Alexis Ohanian's role in the bid, known as The People's Bid, will be to help shape the consortium's approach to social media, data privacy, and user control. (Image: Cosmopolitan)

Alexis Ohanian will leverage his expertise in social media to support McCourt’s initiative, dubbed “The People’s Bid,” which aims to restructure the platform with a user-centric data governance model.

YouTube revamps mid-roll ads to enhance viewer experience and boost creator revenue

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

YouTube believes that reducing interruptive ads will not only keep viewers engaged for longer but also increase the overall mid-roll revenue opportunity for creators.

Bitter truth behind food ads: Will stricter regulations finally hold brands accountable?

Dr. Arun Gupta, convenor, Nutrition Advocacy in Public Interest (NAPi), also suggested that FSSAI replace ‘Health Ratings’ (Labelling packaged food products with a star rating based on their nutritional profile) with ‘Warnings’, which favoured consumer health as opposed to the former only benefiting the industry. (Image Source: Unsplash)

Health experts and regulators are calling out deceptive food advertising, from celebrity-endorsed snacks to misleading “healthy” labels. As the government forms a new committee, will this crackdown lead to change?

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Cola Ad Wars Are Back!: Pepsi fires first salvo. ‘Nothing official about it 2.0’?

The ad cleverly weaves a rhythmic, playful list of life’s best moments—first time, thirst time, play time, crunch time, winner time, we time, me time—all reminding us that there’s never a wrong time to pop open a chilled Pepsi.

Pepsi just turned every moment into a refreshing celebration! While Coca-Cola played the game with its halftime campaign, Pepsi India took a bold and cheeky ad route.

Jamsetji Nusserwanji Tata: The visionary who built India’s industrial future

Born on March 3, 1839, in Navsari, Gujarat, he belonged to a family of Parsi priests. (Image: Tata Group)

Today marks the 186th birth anniversary of Jamsetji Nusserwanji Tata, the pioneer industrialist whose vision and philanthropy laid the foundation of modern India. Here’s a revisit to the visionary’s life, achievements, and contributions.