brand marketing – Page 25

Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data

Sudhanshu Vats believes marketers must learn to mine and analyze this data to build meaningful and targeted campaigns. This also requires a strong focus on responsible data usage, as consumers are becoming more aware of how their data is being used.

As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.

Maha Kumbh 2025: India sees 21.4% rise in spiritual tourism: Report

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Majority of travellers are from the UK and the United States, reflecting a growing international interest in India’s spiritual offerings.

Infosys ranked among Top 3 IT services brands globally

Effective March 10, 2025, Infosys will introduce system interventions to cap the number of remote working days, ensuring that employees fulfil the new hybrid work requirements while retaining some flexibility.

Brand Finance report highlights Infosys as the fastest-growing IT services brand with an 18% CAGR, and applauds CEO Salil Parekh’s brand leadership.

TCS becomes the 2nd global IT Services Brand to cross $20 billion in brand value

Tata Consultancy Services reaches a significant milestone in the Brand Finance IT Services 2025 rankings, underlining its commitment to innovation, customer satisfaction, and sustainable growth.

Zerodha CEO claims advertising would have just fattened Google and Meta’s wallets

“If we had advertised, much of our profits would have gone to Google and Meta,” says Nithin Kamath, Zerodha’s co-founder and CEO while explaining the firm’s advertising approach.

Vijay Shekhar Sharma says Paytm’s brand recall, product features will bring back market share

Paytm aims for profitability in next quarter, despite setbacks in UPI market share.

Network18’s power-packed Maha Kumbh coverage captures 200 million+ views

News18 Kumbh's exclusive interview with the viral sensation IIT Baba, whose insights on faith and modernity struck a chord with viewers, has garnered over 50 million views across social platforms.

News18 Kumbh, a digital-first channel launched a month before the festival, is at the forefront of this massive effort. Streaming 24×7 on YouTube and DTH platforms like Den and Hathway, the channel features live streams, ground reports, podcasts, explainers and an exclusive Maha Kumbh documentary, giving audiences a front-row seat to this age-old tradition.

Meta confirms it will continue using fact checkers outside the U.S. ‘for now’

Meta has not disclosed the specific nature of the leaked information or the individuals involved.

Company maintains international guardrails as U.S. fact-checkers transition to a community notes system.

FSSAI rolls out comprehensive measures for food safety at Maha Kumbh 2025

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

FSSAI, in collaboration with the Food Safety and Drug Administration, Government of Uttar Pradesh, has deployed 10 Mobile Food Testing Labs, along with food analysts to cater to the different sectors of the Maha Kumbh area. These mobile food testing labs have been conducting on-the-spot testing of food items for adulteration and spoilage.

HCLTech recognized as world’s fastest-growing IT services brand in 2025: Report

The company's brand value saw a significant 17% increase year-on-year, reaching $8.9 billion.

HCLTech’s brand value surges by 17% to $8.9 billion, reflecting strong market performance and leadership in AI innovation.