brand marketing – Page 26

Maha Kumbh 2025: Over 45 crore devotees, including 15 lakh foreign tourists, set to attend; 13 akharas participate

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

The Ministry of External Affairs highlights the global significance, anticipated attendance, and economic impact of the upcoming Maha Kumbh 2025 in Prayagraj.

Ola enhances mobility at Maha Kumbh 2025; deploys 1,000 electric scooters at mela ground

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Ola Consumer has also rolled out additional services to ease travel within Prayagraj, including electric vehicle (EV) shuttles, affordable cab rentals, and dedicated transit options at airports and railway stations, further enhancing accessibility for pilgrims.

Modi’s a great ad man, understands branding, says Sir Martin Sorrell at WEF 2025 in Davos

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Storyboard18 at Davos: In conversation with Moneycontrol’s Chandra Srikanth, Sir Martin Sorrell spoke about PM Modi being a master of marketing, the global ad order and more.

Uttar Pradesh showcases ‘One District One Product’ at Maha Kumbh; aims to boost local artisans

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The exhibition is expected to generate a turnover of approximately Rs 35 crore, according to a statement from the state government.

Never built it to be a public figure: Swiggy co-founder Sriharsha Majety

Sriharsha Majety acknowledged that his opinions matter as a leader but pointed out that Swiggy's success is a collective effort, involving thousands of individuals who have contributed to its growth. (Image: SeedToScale)

Swiggy co-founder and MD Sriharsha Majety opens up about his reserved approach to leadership, the collective effort behind the company, and why now is the time to share Swiggy’s story.

Zomato’s ad spends rise, says q-comm biz increasingly finding product-market fit in India

(Representative Image: Ravi Sharma via Unsplash)

“Strong customer adoption is giving us the confidence to bring forward our store expansion plans, and acquire customers faster for existing and new stores,” said Zomato’s q-comm arm Blinkit’s CEO.

Donald and Melania Trump launch rival meme coins ahead of presidential inauguration

Melania Trump announced her cryptocurrency, $MELANIA, on Sunday via social media platform X, sending $TRUMP, unveiled two days earlier, into a sharp decline. (Image: YouTube)

$TRUMP and $MELANIA debut on the Solana blockchain, sparking volatility in the cryptocurrency market.

Nazara raises Rs 495 crores from existing investor Axana Estates LLP

In a move to expand into emerging digital entertainment markets, Nazara Technologies has approved an investment of up to USD 250,000 (~INR 2.17 crores) in ReelSaga Innovations Private Limited.

The Nazara board today approved the acquisition of the intellectual property rights of two popular mobile gaming titles, ‘CATS: Crash Arena’ and ‘King of Thieves’ from Barcelona-based game developer and publisher ZeptoLab for a total consideration of USD 7.7 million (~INR 67 cr).

Bharat Mobility Global Expo 2025: Over 90 launches on the first two media days at Bharat Mandapam

BMW India launched the all-new MINI Cooper S John Cooper Works Pack at an ex-showroom price of Rs. 55,90,000 and BMW X3 at an ex-showroom price of Rs. 75,80,000 – Rs. 77,80,000. (Image Source: CMV360)

Various advanced vehicles, cutting-edge mobility solutions, and the latest components were showcased ranging from super bikes, cars, to buses and even ambulances.