Tag: brand marketing

Efforts are on to reach more and more smaller advertisers: ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

Sunil Kataria emphasizes the need for responsible AI usage in advertising as ISA moves to support smaller advertisers and embrace digital transformation.

‘AI is fuelling innovation, accelerating knowledge, and creating new opportunities’: Google India MD Roma Datta Chobey

In her address, Roma Datta Chobey emphasized how businesses are leveraging this transformative technology to become future-ready and reshape their operations.

Google India MD highlights AI’s transformative role in reshaping business strategies and customer engagement.

Unified measurement is a work in progress, will take its own time, says ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

The ISA, along with other industry bodies, continues to explore solutions, but for now, the road to standardization remains a work in progress.

P&G’s GenAI model ChatPG enables simplification and communication: Kumar Venkatasubramanian

"ChatPG has become a massive enabler, not just of simplification, but also of effective communication within the organization," Kumar Venkatasubramanian remarked.

P&G India CEO Kumar Venkatasubramanian highlighted the company’s cutting-edge advancements in technology, discussing on ChatPG, AI-driven consumer engagement, and supply chain innovation.

CMO Sai Narayan on how PolicyBazaar leveraged AI for customer engagement

PolicyBazaar's Chief Marketing Officer Sai Narayan at Storyboard18's DNPA Conclave

During the Storyboard18 DNPA Conclave, PolicyBazaar’s CMO Sai Narayan shared details about how the ‘AskPB’ idea was generated– company’s chatbot for users inquiring about insurance-related information

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Swiggy moves into new office in Gurgaon’s One Horizon Centre

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

The One Horizon Centre houses a range of several technology firms, startups, and venture capital companies, including Apple India, Samsung India, Uber India, Z47 (formerly Matrix Partners India), Elevation Capital, and Noise.