brand marketing – Page 28

Delhi HC orders Amazon to pay $39 million to Lifestyle Equities in trademark infringement case

Amazon Fashion sees surge in GenZ shoppers

The order, passed by Justice Prathiba M Singh, comes as a major win for Lifestyle Equities, which filed a trademark infringement suit in 2020 against Amazon Technologies and others.

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

Delhi HC refuses urgent hearing on DeepSeek ban petition

In its ruling, the court noted that DeepSeek—as well as a host of similar platforms—is readily accessible online. The bench cautioned the petitioner's counsel, remarking that if he perceives DeepSeek as harmful, he need not use it.

PIL filed by Advocate Bhavna Sharma seeking to enforce a ban on the Chinese AI model DeepSeek dismissed as the court questions the urgency of the plea.

Madras HC grants permanent injunction against Food Pharmer in EzeEats Triguni suit

Revant Himatsingka claimed that the ready-to-eat food served by Indigo Airlines under Triguni's brand contained a high sodium content, prompting the company to file a defamation suit seeking Rs 10 lakh in damages, a permanent injunction, and the removal of the videos and related articles. (Image: Forbes India)

Court backs settlement restricting disparaging remarks on Triguni’s products without curbing Food Pharmer’s freedom of speech.

77% Indian CEOs anticipate higher business growth in 2025; AI investment remains top priority

India’s tech industry is expected to surpass $300 billion in revenue by FY26, driven by AI investments and digital transformation. (Image source: News18)

The hiring outlook is also improving, with 45% of CEOs predicting better recruitment conditions than FY25.

Asian Paints unveils new sonic identity by BrandMusiq

Ashish Choksi began his career with Asian Paints in 1992.

The sonic identity was unveiled through a collaboration with Norwegian urban dance group Quick Style.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Zomato infuses Rs 1,500 crore into Blinkit amid fierce quick-commerce race

According to a regulatory filing from the Registrar of Companies (RoC), Blinkit's board approved a special resolution to issue 7,612 equity shares at an issue price of Rs 19,70,181 each, underscoring the company's commitment to scaling up its operations.

Capital injection aims to fuel rapid expansion as market rivals jostle for dominance in India’s swift delivery segment.

Starbucks lays off 1,100 corporate employees amid restructuring

The restructuring affects Starbucks' global corporate support staff, which totals approximately 16,000 employees. However, the layoffs will not impact all positions; roles such as roasting, warehouse operations, and in-store baristas remain unaffected.

Under new CEO Brian Niccol, the Seattle-based coffee giant targets streamlining operations as sluggish sales spur decisive action.