brand marketing – Page 28

News18 India becomes the first Hindi news channel to be recognised at Asian Television Awards

Network18’s News18 India is the number one Hindi news channel with 13.8%5 viewership share in its genre. The recognition at The Asian Television Awards underscores the channel’s role as a definitive voice in Hindi journalism, combining hard-hitting reporting with a commitment to addressing real-world problems.

Kishore Ajwani, the show’s anchor and News18 India’s Managing Editor won the Best News Presenter recognition at the awards ceremony held in Jakarta, Indonesia.

Delhi HC defers Tesla trademark case to April 2025

An agreement between the Lodha brothers was established in 2023, which explicitly prohibited HoABL from using any variation of the 'Lodha' name.

Mediation efforts continue between Elon Musk’s Tesla Inc. and Gurugram-based Tesla Power India over trademark infringement allegations.

58% of businesses prioritize hyper-personalized products for customer value: Report

As hyper-personalisation is becoming increasingly essential in customer acquisition and retention, serving as a key tenet of profitable growth, Asian companies will similarly be shifting more attention towards value outcomes through personalisation (Photo: Unsplash)

58% of the businesses surveyed across Singapore, India, Australia and New Zealand (ANZ), and the US have sought to differentiate themselves by prioritising hyper-personalised products and services to deliver greater customer value.

Ayodhya emerges as second-most trending destination in APAC: Report

Ayodhya has emerged as the second-most trending destination in the Asia-Pacific region for intergenerational travel (Photo: Moneycontrol)

28 percent of intergenerational Indians prioritize vacations that are value for money.

Zomato to use portion of Rs 8,500 cr raised via QIP on advertising and marketing

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

A significant portion of the proceeds will be directed towards expanding the operations of Zomato’s quick commerce unit Blinkit, particularly through investments in dark stores and warehouses.

HUL records 19 brands above Rs 1000 cr; Surf Excel to cross Rs 10,000 crore in turnover by FY25

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

HUL’s digital media contribution has tripled in the last four years to 40% of its total ad spends.

Air India CEO: Merger is the Everest of corporate turnarounds, profitability will follow

Air India’s ambitious restructuring has involved a comprehensive overhaul, including a major merger of its subsidiary airlines, Vistara, AIX Connect (formerly AirAsia India), and Air India Express. These integrations have come alongside efforts to modernise the airline's fleet, improve service quality, and enhance its operational infrastructure. Wilson expressed confidence that, despite the challenges, the airline is on the right path. (Image Source: News18)

“The investment that we’re making in turning around Air India is significant. It will take some time to turn around the airline from a financial perspective, but I think if you look at our reports, we are making very, very good progress,” CEO Campbell Wilson shared.

Storyboard18 Newsbreak Confirmed: Godrej & Boyce rebrands, launches new identity

On September 26, Storyboard18 exclusively reported that Godrej & Boyce is gearing up for rebranding to be announced later this year.

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.