Tag: brand marketing

Shantanu Deshpande on Good Glamm Group fiasco: ‘Everyone saw the writing on the wall in Q3 2022’

Shantanu Deshpanded recounted how, in 2021, GGG's founders had struck what they believed was a winning formula—combining content with attractive deals to secure free customer acquisition.

The Bombay Shaving Company CEO warns that Good Glam Group’s high-risk strategy has backfired, threatening the very ecosystem of D2C innovation.

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.

Australia slams Telegram with $1 million fine over delay in answering child abuse questions

Telegram maintains that it answered all of eSafety's queries last year and insists that the penalty, based solely on response timing, is both unfair and disproportionate.

Australia’s eSafety Commission penalizes messaging app over months-long delay in responding to inquiries on child abuse and extremist content controls.

Simply Speaking Shorts #6: The “—er positioning” – Logic loses to Magic

Your brand possesses only comparative value, rather than having its own inherent value, writes Shubhranshu Singh. (Image Source: Unsplash)

In this week’s Simply Speaking column, Shubhranshu Singh highlights that successful marketing isn’t about optimizing efficiency but about understanding human perception, emotion, and irrationality.

App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern

Prashant Puri, CEO & co-founder of AdLift, acknowledges the issue, stating, "Fake reviews are a disaster waiting to happen. Both Google Play and the App Store rely on user engagement signals like ratings, reviews, downloads, and retention to rank apps. A sudden surge of five-star reviews can push an app higher, but if not backed by real engagement, the boost is temporary. Google and Apple’s detection systems aren’t perfect, but they are improving, and manipulated reviews eventually get flagged." (Representative Image: Bernard Hermant via Unsplash)

Calling out the fake reviews, Zerodha’s Nithin Kamath said, “I wonder how many Google India Play Store and Apple App Store reviews are genuine. I was going through Zerodha’s reviews and compared them with those of other financial services apps in India. Most of the 5-star reviews seem fake — many even read like AI-generated content.”

IOC announces TCL as Worldwide Olympic partner through to 2032

TCL will also support the “Athlete Moments” initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition.

TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village.