brand marketing – Page 29

Gen Z fuels quick commerce growth in sportswear, wellness, and pet supplies: Meta

Tax reforms remain a key ask across the board.

Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.

Rural growth moderating even as urban remains challenging, says Colgate

Brokerage firm Citi maintained its "sell" rating on Colgate-Palmolive India, with a price target of ₹3,000, stating that it expects the near-term earnings growth to moderate for the company, given the soft demand trends, advertising investments and high profitability seen in the base quarter. (Image Source: Education Post)

Colgate highlighted that it grew 2.4 times compared to peers in the first half of the current financial year, compared to the 1.6 times growth seen in the same period last year, which indicates gains in market share for the company.

Are IPL players getting more expensive? Auctions data tells a different tale

The average price per auction for the top 25 players at Rs 13.6 crore was more than the Rs 1.9 crore per player earned by 157 other players in the 2025 auction. (Image Source: News18)

Analysis shows that the median auction price paid per player in 2025 was lower than in 2018 and has not grown significantly since the first big auction in 2014.

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

"While we are looking at a substantial rise in our marketing budget, I’m unable to disclose the exact amount we’ve spent this year"

Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.

Hero MotoCorp launches accelerator program ‘Hero For Startups’

HeroMotocorp

Hero For Startups (HFS) aims to identify and fund promising startups across the country that demonstrate the potential to transform the future of automotive industry.

Love, laughs, and 10-minute deliveries: Zepto and Shaadi.com’s bromantic billboard banter

Quick-commerce sensation Zepto and matrimonial giant Shaadi.com found their ads cheekily placed side-by-side, and the resulting banter turned into a LinkedIn showdown of epic proportions.

When quick commerce meets slow love, the result is a witty outdoor campaign that has LinkedIn giggling.

Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids

Titan Eye Plus observed a condition called progressive Myopia among the children in India. (Image for representational purposes only: Mali Desha via Unsplash)

Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.

Hyundai India faces Rs 5 crore tax demand over alleged tax discrepancies

In a separate update on its financial performance, Hyundai reported a decline in its July-September 2024 quarter earnings. Net profit dropped by 16% to ₹1,375 crore, while revenue fell by 8% to ₹17,260 crore. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) decreased by 10% to ₹2,205 crore, and the EBITDA margin narrowed slightly to 12.8% from 13.1% during the same period. (Image Source: Unsplash)

The tax authority has alleged that Hyundai claimed “excess ITC in GSTR 3B/9, which is not confirmed in GSTR 2B/8A of GSTR 9, along with RCM tax paid by the company.” The total demand outlined includes ₹2.741 crore towards tax and an additional ₹2.279 crore as interest.

Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity

Nyrika Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance.

Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.

Online searches in honeymoon travel trends increased by over 30%: Thomas Cook & SOTC Travel

Couples are celebrating milestone anniversaries at vineyard estates (France and Italy); Premium cruises (Scandinavian Fjords, Caribbean, Polar, Mediterranean, Singapore, Abu-Dhabi), stated the research conducted by Thomas Cook & SOTC Travel. (Image Source: Unsplash)

Andamans, Kerala, Himachal Pradesh, Kashmir, North East, Goa, Uttarakhand, Rajasthan, Bhutan and Sri Lanka were some of the domestic and Indian subcontinent favourites, stated the research report by Thomas Cook & SOTC Travel.