Tag: brand marketing

Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity

Nyrika Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance.

Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.

Online searches in honeymoon travel trends increased by over 30%: Thomas Cook & SOTC Travel

Couples are celebrating milestone anniversaries at vineyard estates (France and Italy); Premium cruises (Scandinavian Fjords, Caribbean, Polar, Mediterranean, Singapore, Abu-Dhabi), stated the research conducted by Thomas Cook & SOTC Travel. (Image Source: Unsplash)

Andamans, Kerala, Himachal Pradesh, Kashmir, North East, Goa, Uttarakhand, Rajasthan, Bhutan and Sri Lanka were some of the domestic and Indian subcontinent favourites, stated the research report by Thomas Cook & SOTC Travel.

83% trust video influencers for B2B content: LinkedIn

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.

Visionary business leader Sir Martin Sorrell joins Storyboard18’s Global Pioneers Summit

Known as the architect of WPP—where he transformed a £1 million company into the world's largest advertising and marketing services powerhouse—Sir Martin has been instrumental in shaping the global advertising landscape.

An unmissable platform for leaders, decision-makers, and innovators from across business, marketing, advertising, tech, and academia, the Global Pioneers Summit in March 2025 is all about exchanging groundbreaking ideas and building connections that matter.

Moneycontrol consolidates No 1 position in business news, widens gap with over 36 percent bigger audience than ET in October as per Comscore

Readers also spent significantly more time engaging with Moneycontrol’s content, cumulatively spending 458.6 million minutes on the platform in October, as per Comscore. This is over 50 percent higher than the time-spent by users on ET - 294.8 million minutes during the month. This huge gap highlights the depth of Moneycontrol’s audience connection and engagement. (Image Source: Moneycontrol)

Moneycontrol’s audience share over 36% more than that of Economic Times in October, beats ET again on every viewership metric – as per global digital measurement agency Comscore.

Zomato CEO Deepinder Goyal extends salary waiver until 2026

As of now, Deepinder Goyal holds a 4.2% stake in Zomato, valued at over Rs 10,000 crore.

Deepinder Goyal has decided to forgo his salary for an additional two years, extending his earlier waiver until March 31, 2026. This marks a five-year period during which the CEO will not draw a salary, emphasizing his commitment to the company’s growth and sustainability.