In a discussion led by Shubhranshu Singh, CMO, CVBU, Tata Motors, Piyush Pandey, Chief Advisor, Ogilvy India, and Devika Bulchandani, Global CEO, Ogilvy talked about the evolving landscape of advertising, creativity, and the role of purpose in branding.
Category: Digital
As Artificial Intelligence advances, Ogilvy’s global CEO champions the power of human creativity
Discussing how great marketing isn’t just seen but is felt, Devika Bulchandani, Global CEO, Ogilvy, emphasised that ideas and creativity should be human-led rather than driven by data or brands. Highlighting the power of the creator economy, she urged marketers to move beyond treating influencers as mere ‘channels’ and instead foster deeper, more meaningful connections.
‘Largest employer in the world is inefficiency’: CRED’s Kunal Shah at Storyboard18 Global Pioneers Summit
At Storyboard18’s Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED reflected, “Ironically, many experts are in denial of AI. But people like me, who never claimed to be experts, are embracing it.”
PepsiCo’s Jagrut Kotecha on collaboration, purpose, and the future of business in India
Discussing the role of partnerships in empowering communities at Storyboard18’s Global Pioneers Summit, Jagrut Kotecha, CEO, PepsiCo India and South Asia, said that transformation happens when organisations, corporates, and governments come together, leaving egos aside.
Colgate-Palmolive’s Prabha Narasimhan on prioritizing integrity in business
At Storyboard18’s Global Pioneers Summit, Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India) stated, “With media fragmentation, we can’t just broadcast anymore—we have to engage. That means turning what used to be a monologue into a dialogue.”
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Speaking at Storyboard18’s Global Pioneers Summit on March 28, Hina Nagarajan, MD & CEO of Diageo India, highlighted how businesses can drive growth through innovation and sustainability for a ‘Viksit Bharat.’ She provided insights on the importance of public-private partnerships, inclusive growth, and sustainability in fueling economic progress.
Kunal Kamra summoned by Mumbai police on March 31 over remarks on Eknath Shinde
The backlash escalated after Kamra’s performance was posted on YouTube. Shiv Sena workers vandalised the Habitat Comedy Club.
OpenAI’s new image tool takes over social media with Studio Ghibli-style creations
Studio Ghibli, founded in 1985 by legendary filmmakers Miyazaki Hayao, Takahata Isao, and Suzuki Toshio, is renowned for its hand-drawn animation and masterful storytelling.
India’s M&E industry sees downturn for 2nd year in a row, contributes 0.73% to India’s GDP
As per the FICCI report, digital media has overtaken television to become the largest segment for the first time, accounting for 32% of the overall revenue
Talented sets new benchmark with ESOP buyback, Rs 8 lakh minimum pay and profit-sharing
Gautam Reghunath, co-founder and CEO of Talented.Agency, highlighted that these initiatives mark a significant milestone for the company, now in its third year.