US election results have ignited a trading frenzy in India with platforms recording the highest hourly volume this quarter. Experts point out ad spending to grow nearly 100% in the coming months.
Category: Digital
TRAI extends deadline for comments on Network Authorisations consultation paper
Telecom Regulatory Authority of India (TRAI) released a Consultation Paper on the Terms and Conditions of Network Authorisations to be Granted Under the Telecommunications Act, 2023 on October 22, 2024.
Rural India embraces digital media; 47% adopt hybrid model: Report
According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.
NBDA to keep its stance regarding ‘fake news’ infront of Parliament panel
An official statement said the Standing Committee on Communications and Information Technology will meet on November 21 on the subject of “Review of mechanisms to curb fake news.”
Global Esports defies odds to become India’s first profitable esports organization
Despite decline in brand sponsorships and game publisher interests, GE’s profitability shows green shoots and the revival of esports industry in the country.
ED raids premises of sellers using Amazon, Flipkart platforms
The searches are being conducted in connection with the Enforcement Directorate (ED)’s probe into allegations of violation of foreign investment rules.
MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads
Stakeholders have also expressed concern over the heavy compliance burden on OTT platforms. To meet the amendment’s requirements, platforms would need to edit extensive amounts of content.
OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy
Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.
Australia announces ban on social media for kids under 16
In a decisive move to shield the younger generation from the perils of social media, Prime Minister Anthony Albanese unveils new legislation, placing the onus on tech giants to enforce strict age limits.
Instagram to use AI tools to identify underage users’ age misrepresentation
Meta’s new “adult classifier” will push underage users into restricted profiles, responding to increasing regulatory scrutiny on teen safety.