US election, Donald Trump fuel crypto ad boom in India; players up spends by 15%

Once Donald Trump begins implementing crypto regulations, many countries including India might follow suit, though the frameworks will require time, say experts.

US election results have ignited a trading frenzy in India with platforms recording the highest hourly volume this quarter. Experts point out ad spending to grow nearly 100% in the coming months.

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Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

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MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Stakeholders have also expressed concern over the heavy compliance burden on OTT platforms. To meet the amendment’s requirements, platforms would need to edit extensive amounts of content.

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

In light of the current conversation around OTT censorship and content moderation, OTT platforms are taking conscious measures to self-regulate content.

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.

Australia announces ban on social media for kids under 16

This measure is part of a broader strategy by Albanese's center-left Labor government to tackle the growing influence of technology giants, which have been linked to a rise in misinformation and mental health issues among young people.

In a decisive move to shield the younger generation from the perils of social media, Prime Minister Anthony Albanese unveils new legislation, placing the onus on tech giants to enforce strict age limits.

Instagram to use AI tools to identify underage users’ age misrepresentation

Known as the “adult classifier,” this AI system will analyze various elements within a user’s profile—including their follower list, interactions, and “happy birthday” posts from friends—to estimate the user’s real age.

Meta’s new “adult classifier” will push underage users into restricted profiles, responding to increasing regulatory scrutiny on teen safety.