Category: Digital

Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

In the race for influence, are talent agencies losing their grip on influencers?

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts. (Image: ali-abdul-rahman via Unsplash)

With rising competition, commissions and opaque contracts, some influencers are taking matters into their own hands — dismantling the power of talent managers in the process.

Breaking: MIB’s WAVES postponed, likely to be held in Mumbai

WAVES which focuses on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films is likely to be moved to Mumbai.

WAVES, which focuses on four key pillars – Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films, is likely to be moved to Mumbai.