Digital – Page 4 – storyboard18

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Gladiator Esports acquires Bengaluru based Gods Reign

The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23.

This consolidation aims to streamline operations, strengthen brand identity, and leverage the combined resources of both entities.

MIB asks Wikipedia why it should not be treated as a publisher

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Wikipedia has always argued that as an intermediary, it has no editorial control over the content.

Delhi High Court blocks pirate app streaming Disney Star content

Additionally, it ordered PayPal Payment Private Limited to freeze the account of the King's app owner.

The court also directed the domain name registrar to disclose information about King’s ownership, including name, address, IP address, payment method, bank details, and information on any other websites infringing Disney Star’s content.

RMG firms to MIB: Stop betting sites from promoting through outdoor ads

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Numerous gambling platforms, including 1xBet, Parimatch, Betway, and DafaBet, have been advertising heavily on billboards and cabs across major cities like Delhi, Mumbai, and Bengaluru.

Intel’s gamer days 2024 targets Gen Z with Dentsu Gaming & StreamO

Leveraging the influence of over 350 gamer influence across India, the campaign cuts through traditional advertising boundaries, delivering content tailored to Gen Z's immersive and interactive media preferences.

Intel campaign bridges gap between brands and gaming enthusiasts, harnessing influencers and high-impact content.

Information & Broadcasting Ministry seeks agency to design, develop AI/ML-based integrated dashboard

The selected agency will have to design, develop, implement, and launch Phase-1 of the dashboard for New Media Wing (for Ministry of Information and Broadcasting) within 45 days from the date of the start of the contract and develop a mobile app.

The Ministry of Information and Broadcasting plans to deploy an integrated dashboard, an AI/ML-powered solution that will analyse recent news stories to forecast emerging trends.

High taxes and policy uncertainty drive Real Money Gaming operators offshore

Recently, the Open Network for Digital Commerce (ONDC) onboarded RMG platforms to its network, creating a mutually beneficial situation.

Real Money Gaming (RMG) was the largest contributor to the gaming sector in India, comprising 83-84% of overall revenue in FY22, according to a report by Grant Thornton Bharat titled Guardians of Safe Play: Ethical Gaming for Vibrant Bharat.