Category: Digital

RMG industry divided over Tamil Nadu’s online gaming regulations

TNOGA regulations will primarily impact pay-to-play games such as Rummy and Poker. Multiple RMG federations and operators are evaluating how to implement the TNOGA regulations.

The gaming federations will seek six months of time for the implementation while some RMG operators believe a formal lawsuit should be filed immediately, others are hesitant.

India’s Got Latent row: Ranveer Allahbadia moves SC, seeks protection against police action

The legal manoeuvre follows escalating tensions in the wake of Allahbadia' controversial comment, which quickly went viral on social media on Samay Raina's show India's Got Latent.

The YouTuber seeks urgent protection against police action following multiple FIRs over vulgar remarks on Samay Raina’s show “India’s Got Latent.”

Platform for ‘married-dating’, Ashley Madison, makes a bold gamble in India: Navigating controversy, culture, and the law

Ashley Madison isn’t India’s first extramarital dating platform. Gleeden, a French-origin platform, has been operating in the country with relatively little controversy, thanks to its more subtle positioning. Keable, however, remains unfazed: "Globally, we are the undisputed leader in the married dating space. One major differentiator is transparency. Unlike some competitors, we openly discuss our business. People like myself engage in conversations like this to build trust with our audience."

“Compared to Western cultures, India is more conservative, traditional, and family-oriented. Yet, India ranked as the eighth-highest country for signups last year,” says Paul Keable, Chief Strategy Officer at Ashley Madison.

Parliament takes up controversy over YouTuber Ranveer Allahbadia’s remarks, calls for stricter content regulations

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

A Parliamentary committee asks the Ministry of Information and Broadcasting to review media laws, as MPs push for tougher action against controversial digital content.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.