Category: Digital

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

As quick commerce platforms gain traction, brands’ ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern – ad fraud is bleeding budgets, skewing data, and eroding trust.

Sam Altman calls on engineers to join OpenAI as ChatGPT usage surges

CEO Sam Altman has privately been seeking feedback on the idea, though OpenAI has not officially commented on the report.

Altman didn’t give exact numbers but, in a recent conversation with TED’s Chris Anderson, he said ChatGPT was seeing rapid growth and that about 10 percent of the world is now using OpenAI’s tools.

Mark Zuckerberg defends Meta in landmark social media monopoly trial

Meta is set to stand trial in Spain this October over a €551 million lawsuit filed by more than 80 media companies, who allege it engaged in unfair advertising competition.

On April 14, Meta CEO Mark Zuckerberg took the stand in the pivotal antitrust trial, defending the acquisitions of Instagram and WhatsApp, as the Federal Trade Commission accused Meta of maintaining an illegal monopoly over the social media landscape.

Published
Categorized as Digital Tagged

Meta’s grip on social media faces major test in historic antitrust trial

Meta is set to stand trial in Spain this October over a €551 million lawsuit filed by more than 80 media companies, who allege it engaged in unfair advertising competition.

At the center of the case are two pivotal acquisitions: Instagram, purchased in 2012 for $1 billion in cash and stock, and WhatsApp, acquired two years later for $22 billion.

Spotify ad exchange and Spotify generative AI ads Launch In India

With Spotify Gen AI Ads, advertisers and their agencies can instantly create high-quality audio ads, from scripts to voiceovers to licensed background music, at no additional cost, all within the Ads Manager platform.

The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their Spotify campaigns

European Union considers taxing Meta, Google in response to Trump tariffs

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

The EU is eyeing the imposition of taxes on U.S. tech giants if talks with Donald Trump fail to resolve the ongoing tariff dispute with Europe, EU President Ursula von der Leyen said.

Published
Categorized as Digital Tagged

“Google has had two years to kill perplexity and hasn’t”: Aravind Srinivas on Google’s AI reluctance

Aravind Srinivas argues that Google’s reluctance to fully embrace AI is rooted in its business model.

Perplexity AI CEO Aravind Srinivas argues that Google can’t lead the AI search revolution due to ad revenue dependence. According to him, the company’s massive earnings from traditional search ads create a conflict when it comes to prioritizing user-first, AI-driven search experiences.

Published
Categorized as Digital Tagged

Apple dodges tariff fallout for now, as Donald Trump grants temporary reprieve

Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets.

America’s proposed tariffs had raised alarms within Apple Inc’s operations, finance and marketing divisions, particularly as production timelines for the next iPhone, expected to be largely made in China, tightened.