Digital – Page 5 – storyboard18

MeitY’s CERT-In trials anti-deepfake tech to combat AI-driven scams

In December 2023, CERT-In issued an advisory informing citizens about the rising use of AI and deepfake technology by scammers.

Recently, Sunil Bharti Mittal, Chairman of Bharti Enterprises, shared a shocking account of an AI-driven scam that targeted his company.

Meta secures multi-year partnership with Reuters to AI-driven news

The chatbot will cite Reuters' news stories, linking users directly to detailed coverage.

Meta’s AI chatbot to deliver up-to-date news insights in the US through a groundbreaking partnership with Reuters.

High costs and limited returns- Ad spends on LinkedIn likely to go down 20%

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms. (Image source: Unsplash)

Brands are rethinking their advertising investment in LinkedIn ads as CPM rates on the platform have more than doubled in the past two years. The rates currently stand at 15-20% higher than other social media platforms.

Airtel to separate D2H and entertainment units, restructuring plans to benefit business

The Connected Homes division will aim to drive rapid growth and competitiveness, while the DTH unit will focus on achieving world-class efficiency and competitiveness.

Airtel has appointed Shashwat Sharma as the next Managing Director & CEO, while Gopal Vittal will transition to the role of Executive Vice Chairman. These changes will take effect on January 1, 2026.

EXCLUSIVE: MIB refers D2M broadcasting proposal to committee of secretaries

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Prasar Bharati, in partnership with IIT Kanpur and Saankhya Labs (Tejas Networks), is currently testing D2M technology in over 19 cities in India.

MeitY warns social media cos to remove hoax bomb threats or else be held liable

This measure is part of a broader strategy by Albanese's center-left Labor government to tackle the growing influence of technology giants, which have been linked to a rise in misinformation and mental health issues among young people.

The Ministry of Electronics and Information Technology (MeitY)’s advisory also asked social media platforms to provide information on the matter to law enforcement agencies within 72 hours.

Adoption of AI tools will boost productivity and enhance governance, says Dr. L. Murugan

Dr. L. Murugan highlighted that the Ministry conducted three webinars focused on social media use, evolution of film viewing and photography skill enhancement

The Minister urged the adoption of AI tools like ChatGPT and Gemini to enhance productivity and reduce the burden of repetitive tasks.

How Taboola is disrupting the open web in India

Taboola's success is rooted in strong, collaborative relationships with brands and agencies across various sectors. Taboola’s ability to adapt and tailor solutions to meet the unique needs of different industries demonstrates its commitment to delivering value and fostering long-term partnerships. The platform's diverse portfolio highlights the trust it has earned and the impact it has made across the digital landscape.

Taboola powers recommendations for the open web, helping people discover things they may like.

Radio City reports revenue of ₹54.82 crore for Q2 FY25, YoY revenue up by 4.5%

Radio City, with 39 stations across 12 states, reaches approximately 62% of India's population.

Despite a drop in revenue compared to Q1 FY25, Radio City’s income shows a year-on-year increase, reflecting steady growth in the radio broadcasting sector.