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DPDP Act: Making sense of the rules for marketers

The Indian DPDP act is the first such privacy regulation which has clearly articulated the need and a role for Consent Manager. This solves very many problems that is plaguing the current ad tech ecosystem. (Image: claudio-schwarz via Unsplash)

From policy to practice, your quick guide to the DPDP Act and draft rules.

Getty and Shutterstock forge $3.7 billion merger in AI-driven image era

Facing down AI competition, the stock image giants aim to reshape the industry while drawing antitrust scrutiny.

DPDP Act: Tokenisation could ease parental consent implementation

The industry’s challenge lies in creating systems that verify a child’s age and secure parental authorisation without overburdening users or compromising innovation. (Image Source: SiteWALL)

The Indian government’s emphasis on a consent-based framework for Digital Personal Data Protection (DPDP) Act is evident with “consent” being one of the most frequently mentioned terms in the draft rules. While this marks a significant step in protecting user data, industry stakeholders are navigating the nuances of compliance and implementation.

The ChatGPT moment for robotics is coming: Jensen Huang, NVIDIA founder and CEO

Jensen Huang, the founder and chief executive of NVIDIA, the chipmaker synonymous with AI dominance.

NVIDIA launches Cosmos World Foundation Model Platform to accelerate physical AI development

Dell unveils an Apple-style rebrand to spark renewed excitement for PCs

Gone are legacy labels such as “XPS” and “Inspiron,” replaced by a streamlined naming system that features three tiers: Dell, Dell Pro, and Dell Pro Max.

Computer giant retires decades-old names in favour of simplified tiers at annual CES showcase.

Microsoft pledges $3 billion over two years for AI push in India

Microsoft chairman and CEO, Satya Nadella, on stage at the Microsoft AI Tour in Bengaluru where he announced US $3 billion investment in India for cloud and AI infrastructure over the next two years. Microsoft shared a comprehensive plan to train and skill 10 million people by 2030, reinforcing its commitment to partnering with India on its journey to become an AI-first nation.

Microsoft’s Satya Nadella deepens investment as India races to become a global AI Hub. Microsoft announces US $3bn investment over two years in India cloud and AI infrastructure to accelerate adoption of AI, skilling and innovation.

53% Indian consumers want AI-led efficiencies to translate into affordable products: Adobe study

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Latest study from Adobe – ‘State of AI-driven Consumer Value’ has found while many brands are embracing generative AI to enhance consumer experiences, they are still being outpaced by consumer expectations.

DPDP Rules: Stakeholders seek extension of consultation period

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

Experts state that though the implementation timeline is of two years, be it MSME’s or major companies, they are now a data fiduciary.

How to submit feedback on DPDP draft rules: All you need to know

MeitY has assured that all submissions will be treated confidentially and kept in fiduciary capacity.

MeitY has released the much-anticipated draft ‘Digital Personal Data Protection Rules, 2025’ and is seeking public feedback before finalizing them. Submissions will be treated confidentially, ensuring stakeholders can freely express their comments and suggestions without hesitation.

Govt will give companies adequate time to comply with DPDP Act provisions: MeitY’s S Krishnan

IT ministry secretary S Krishnan at 2024 Storyboard18 event.

As the government unveils new data protection rules, S. Krishnan discusses how India is balancing privacy with the needs of its booming digital economy.