Category: Digital

Who is Apoorva Mukhija a.k.a The Rebel Kid?

Born and raised in Delhi, Apoorva Mukhija later moved to Mumbai to chase bigger dreams after earning a BTech in Computer Engineering from Manipal University in Jaipur. (Image: Forbes India)

Social media influencer Apoorva Mukhija, aka The Rebel Kid, is in the spotlight following her controversial remarks on Samay Raina’s popular YouTube show India’s Got Latent.

YouTube to roll out more tools to support podcasters, monetisation for creators

CEO Neal Mohan highlighted plans to roll out additional tools designed to support podcasters, improve monetization options for creators, and simplify the process of discovering new podcasts. (Image Source: Unsplash)

CEO Neal Mohan reveals that YouTube now stands as the most popular destination for podcast enthusiasts in the United States, with enhanced features and monetization tools on the horizon.

From ambulance to hookah: Police raid Blinkit dark stores, seize ₹15 Lakh worth of goods

Notably, Blinkit had recently introduced a 10-minute ambulance service in Gurugram to exemplify rapid emergency healthcare at the doorstep.

In 2023, Chhattisgarh Chief Minister Bhupesh Baghel declared the operation of hookah bars illegal in the state. The relevant law was amended with strict provisions to prevent their operation, taking immediate effect.

Maharashtra Cyber Cell files FIR against Ranveer Allahbadia, Samay Raina, and others

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

In a swift response to public outrage over obscene content on the YouTube show India’s Got Latent, authorities have registered an FIR, summoned multiple participants, and called for the removal of all 18 episodes.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.