Category: Digital

CAIT demands ban on opinion trading apps, says ‘Digital Satta’ a threat to democracy

The letter, written by CAIT's National President, B.C. Bhartia (a copy of which is with Storyboard18), highlights the rapid growth of opinion trading platforms, which have attracted over 50 million users in India.

The letter stated that prediction-based opinion trading platforms allow users to bet on election outcomes, thereby posing a threat to electoral democracy.

Liqvd Asia acquires AdLift to scale up operations in USA, GCC, APAC, Europe

To ensure operational continuity, AdLift’s leadership team will continue managing business functions within a joint leadership framework, reporting to the Liqvd Asia board. (Left: Arnab Mitra, founder and managing director of Liqvd Asia; right: Prashant Puri, co-founder and CEO of AdLift)

The digital-first advertising agency- Liqvd Asia has acquired performance marketing and SEO agency, AdLift. The combined entity aims to enhance client engagement, optimse ad spends, and grow in performance marketing space.

Google and Apple face EU crackdown over competition breaches

The lawsuit, which was initially filed in 2011, claims that Google violated California's Unfair Competition law by charging advertisers for clicks on ads shown outside the geographic regions they selected.

Google faces two charges under the Digital Markets Act (DMA), which aims to curb the power of dominant tech companies.

MeitY in contact with X over Grok’s controversial responses

Wang’s exit comes as X strengthens its engineering leadership with recent hires Mike Dalton and Uday Ruddaraju, both former Robinhood technical leads.

As concerns grow over X’s AI chatbot, Grok, and its content moderation policies, reports claim that the Centre has sought an explanation on data being used to train the chatbot.

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From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers

The Telangana Gaming (Amendment) Act, 2017, has actively taken measures to prohibit online gaming including games entailing a serious impact on the financial status and well-being of the people with provisions for punishment, including imprisonment and fines. Additionally, the Government of Telangana has signed a MOU with tech firms, such as Google, to enhance digital literacy and protect citizens from online risks.

Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.

India AdEx set for short-term hit if CCI probe and seizures continue at top ad firms

CCI probe focused on unearthing emails, pricing agreements, internal meeting records, and coordinated rate cards that suggested anti-competitive behavior. (Source: Unsplash)

The Competition Commission of India’s (CCI) probe into advertising firms will lead to a short-term contraction as brands and agencies reevaluate procurement practices and financial governance. The biggest impact may be seen in traditional media, where high-value transactions and bulk media buys are more susceptible to scrutiny, say experts.

Public consultation on ‘AI Governance Guidelines Development’ completed, over 100 suggestions received: MeitY

The Ministry of Electronics and Information Technology (MeitY) published a report on 'AI Governance Guidelines Development' for public consultation on January 6, 2025.

On March 19, Minister of State for Electronics & IT, Commerce and Industry, Jitin Prasada, addressed the Lok Sabha regarding “liabilities arising from AI usage” and reiterated the establishment of advisory group to develop an India-specific regulatory framework for AI.

Breaking: CCI to expand media cartel probe, Big Tech & FMCG deals under scanner

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.

Sunita Williams returns to Earth; ISRO keen to tap her space expertise

Sunita Williams was aboard Boeing’s Starliner, a spacecraft meant to showcase Boeing’s entry into human spaceflight.

In a personal statement, ISRO Chairman Dr. V. Narayanan expressed interest in leveraging Williams’ vast experience in space missions to support India’s advancements in space research.