Ad Agency – storyboard18

Publicis Groupe shaken or stirred?: Fresh wave of ad agency consolidations create a new ‘Leo’

Publicis Groupe’s latest consolidation moves collide with industry upheaval — will it adapt or fall behind?

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Promoters buy out US fund’s stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

Havas becomes independent entity after demerger with Vivendi

Canal+, Havas, and Lagardère have become now three distinct entities.

Yannick Bolloré approved the separation of Havas, sister companies Canal+, and Louis Hachette Group from Vivendi this month. Havas has been under Vivendi’s management since its acquisition in 2017

Omnicom-IPG Deal: Will it reshape the ad order in India?

Omnicom-IPG Deal

Omnicom may be larger globally, but in India, IPG has a robust presence with brands like IPG Mediabrands, McCann, Lowe Lintas and FCB. But rival holdco WPP sits pretty on top of the ad order in India.

Blockbuster Ad Deal: Omnicom’s takeover of IPG to reset global order

Omnicom Group is set to acquire Interpublic Group, in a deal that creates the world’s largest agency group. But what really is the big deal?

Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

John Wren (left) will remain Chairman and CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.

Omnicom set to announce IPG acquisition; John Wren to be CEO of combined entity

Omnicom-IPG Deal

The blockbuster merger set to shake-up the ad industry world order is imminent, as per reports, with Omnicom Group ready to announce its acquisition of Interpublic.

IPG sells digital company Huge to private equity firm AEA Investors

IPG is also in advanced merger talks with rival Omnicom that could see the latter acquire IPG in an all-stock deal.