Ad Agency – Page 2 – storyboard18

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

It is no longer enough for agencies to make good ads; clients also want them to move the needle in terms of business, deliver bang for the buck.

FCB Group India launches ‘FCB NOW’ program to develop new-age solutions

"FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia.

This program emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.

Cheil expands its operations, opens new Cheil X office in Mumbai

Cheil India was setup exclusively to manage the Samsung business in India. Cheil X on the other hand, works as an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

This new office will allow Cheil X to tap into the Mumbai market, which is the business and financial capital of India and home to several big-name companies in the country.

Ather Energy onboards Tilt Brand Solutions as their brand and communications agency

A part of Quotient Ventures, Tilt Brand Solutions is a Mumbai-based Brand & Communications consultancy.

Ather has partnered with Tilt Brand Solutions to develop a comprehensive creative strategy for their new line of products, entailing the strategizing and execution of brand communication planning, management and communication for the same.

Sociowash’s YouthBeat secures the youth marketing mandate of Pizza Hut

hey will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range.

As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond.

Cafe Coffee Day awards the digital communication mandate to Social Beat

NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company

The team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD.

Antara Senior Living appoints Bang in the Middle as its creative agency

Antara Senior Care is in the process of expanding its offering across all verticals and new markets and is looking to strengthen its leadership position. (Image source: LinkedIn)

The agency has been mandated to create the launch communication for their upcoming senior living projects across India.

Awards vs Effectiveness?: Why creativity needs repositioning

Creativity should not just be about producing striking visuals or clever copy. It should be about creating work that resonates, educates, and drives positive change. This requires a shift in mindset—one that values long-term impact and consumer empowerment over short-term recognition.

Ashish Limaye, CEO and co-founder, Craving Digital Studio Private Limited, examines award-winning work through the lens of its broader purpose.

DDB Mudra wins the creative mandate for Narayana One Health

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

India’s digital transformation drives success for OMD’s innovative strategy: Charlotte Lee

Charlotte Lee, CEO, OMD Asia Pacific, stated, "We have kept a close eye on advancements across Commerce and Data. With APAC’s ecommerce penetration rate forecasted to grow to 35% by 2026 and Retail Media predicted to capture 25 percent of total global ad spend by 2030, advances in commerce will be transformative and critical to the future success of clients and agencies."

In an exclusive interview with Storyboard18, Charlotte Lee, CEO of OMD Asia Pacific, discusses the agency’s successful strategies, focus on digital transformation, and plans for leveraging data, AI, and creative media to drive growth in 2024.