Ad Agency – Page 29 – storyboard18

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Biz Moves: Bharat Media Group, Madison Media Alpha, Art-E Media Tech, Chimp&z and Liqvd Asia

The failure to fulfil the payment obligation to the Disney unit adds a new layer of complexity for Zee, potentially leading to legal complications (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

CXO Moves: Meta, Havas, Unilever, McDonald’s, Zenith, MediaCom, Hero Motocorp

Meta elevates Arun Srinivasan, Wieden+Kennedy India gets a new business head, and Havas Worldwide India continues to strengthen its leadership team. (Representational image via Unsplash)

Key executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Dan Wieden of Wieden+Kennedy, who created Nike’s ‘Just Do It’, dies

Dan Wieden, American advertising executive and co-founder of Wieden+Kennedy, was widely regarded as one of the industry's greatest creative minds, who had built a culture at his indie agency that put creativity over conformity.

Dan Wieden, co-founder of Wieden+Kennedy, dies. Global ad industry mourns the passing of the revered adman and brain behind Nike’s Just Do It.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.

Ogilvy Global CEO Interview: Devika Bulchandani and her rise to the global-Indian CEO club

Devika Bulchandani, the new global CEO of Ogilvy, talks about how she battled her preordained destiny to become ‘the fearless girl’ and her rise to the top in global advertising.