Ad Agency – Page 28 – storyboard18

CXO Moves: Gozoop, Dentsu, Benetton, Schbang, Cosmos Maya bolster leadership

The Glitch’s founders quit, the maker of Marlboro ropes in a Tata Group executive, United Colors of Benetton gets a new marketing head. Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.(Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Bharat Media Group, The Womb and AVOW lock in new business

Call my agency: New shop on the block Bharat Media Group has been on a roll, adding new clients to its roster. The Womb bags two accounts including Truecaller. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

WPP acquires remaining stake in MediaCom in India from Sam Balsara and Lara Balsara Vajifdar

The initial agreement between WPP and Sam Balsara, who is the chairman of homegrown media investment company Madison, and his family dates back to 2008, under which the Balsara family owned 51 percent. In 2017 the Balsara family sold 25 percent to WPP. (Representational image via Unsplash)

Sam Balsara and daughter Lara exit MediaCom after WPP purchases the remainder of their stake in the media agency.

Wakefit’s Sleep Internship campaign: How sleeping leads to success

Wakefit and Spring Marketing Capital started Sleep India Sleep, a nationwide movement that hunts for a Sleep Champion who will be offered a prize of Rs10 lakh for an exceptional talent in sleeping.

Sleep India Sleep is a nationwide movement that hunts for a Sleep Champion. Find out how it works and how it worked for Wakefit.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Varun Duggirala on moving from The Glitch and his creator journey

Varun Duggirala, co-founder of The Glitch, quit this week to pursue new personal projects in the creator ecosystem.

The Glitch’s founder Varun Duggirala shares entrepreneurial lessons and the impact of being a content creator on his personality.

Entrepreneurship is not a TikTok trend: Rohit Raj, The Glitch founder

"I want to work closely with fintech startups and help them scale during their acquisition phase," says Rohit Raj

The Glitch’s founder Rohit Raj has quit the agency to start his own fintech venture. He tells us about his advertising journey, new opportunities for agencies, and more.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Varun Duggirala, Rohit Raj, co-founders of The Glitch, quit to start own ventures

Varun Duggirala, Rohit Raj, co-founders of The Glitch

Varun Duggirala is working on a slow-growth project; Rohit Raj plans to set up a fintech startup after quitting the WPP-owned The Glitch.

Ogilvy CEO Devika Bulchandani: ‘When I started in advertising I was one of the few non-White people’

Devika Bulchandani, global CEO of Ogilvy, joins the club of Indian-origin business leaders at the helm of big multinational corporations.