Tag: Ad Agency

EssenceMediacom bags media mandate for Wonder Cement

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The GroupM’s media agency aims to elevate Wonder Cement’s profile as a leading cement producer in India. The brand made its debut as the first major cement partner in IPL.

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Priyanka Nair, national strategy director at FCB Kinnect, highlighted, "IPL followed by elections are great events. A planner should be having a deeper understanding of what is impactful during these events. Events like IPL happen on a yearly basis, and elections on a five-yearly basis. How an idea impactfully and effectively delivers for the brand's growth is something that one needs to do as a planner."

Priyanka Nair, national strategy director at FCB Kinnect, in a conversation with Storyboard18 explained that doing the rigour, having a point of view followed by asking questions stands paramount.

Luminous Power Technologies appoints Cheil India as its creative agency

“We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them,” said Neeraj Bassi, chief growth officer, Cheil India.

Cheil India has won the mandate for integrated strategy, creative, and key campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.

DRRK Foods enters into strategic partnership with Team Pumpkin

As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice. Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

How to ace the art and science of pitch narration

Pearl Alex of Talented writes, "I was seven and rehearsing for a music exam. My teacher asked me whether I was nervous. I said yes. She said, “that only means you haven’t practiced enough.” She was brutal, and correct. Lack of practice makes you fumble on stage, and that’s what you’re really afraid of. If you’re sure of your routine, what’s to fear?" (Image source: Unsplash)

Clients are sold on the enthusiasm and confidence of the team that wants to make ideas reality. If you don’t believe your idea is amazing, no one else in the room will, writes Pearl Alex of Talented.

Publicis Groupe names Nannette LaFond-Dufour as Chief Impact Officer in newly created global role

A leading industry figure over the course of her 30-year career, Nannette LaFond Dufour joins Publicis Groupe from McCann Worldgroup where she was Chief Client Officer and McCann’s inaugural Chief Sustainability Officer, responsible for driving sustainability goals across its global environmental footprint.

Nannette LaFond-Dufour’s appointment underscores Publicis’ ongoing commitment to creating positive change through environmental and societal impact, the company said.

How to make a winning pitch: Your input defines your output, says 22feet Tribal Worldwide’s Shikha Davessar

Shikha Davessar, EVP and Head – Client Business, 22feet Tribal Worldwide, stated, "The pitching process is very costly because an agency puts a lot of energy into 2-3 weeks to create a campaign, which takes months to complete. The only sole objective is when you have gotten into the pitch, you need to win it. There is no option of losing the pitch. What we have also noticed is that there are many agencies that are so desperate to get the brand, that they don’t ask for a pitch fee. But, we need to be paid for the effort we are putting in."

“Sometimes, it’s so important to understand the strategy of the brand, that if you don’t get that correct, no matter what kind of output you deliver, they will never buy it, ” says Shikha Davessar of 22feet Tribal Worldwide.

From tradition to transformation: The evolving role of women CFOs in Indian advertising

Rediffusion’s Executive Director Tanya Goyal is optimistic about their future. Citing them to be very good homemakers, who hold the treasury of the house, it adds to their competence of running a business also. When topped by qualification and experience, they make better CFOs. “We are talking of competence here, and not competition,” she stated. (From left to right: Nidhi Mehta, Asha Suvarna and Anjali Gupte)

The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go.