Tag: Ad Agency

Infectious Advertising introduces Epidemik Content

Nisha Singhania and Ramanuj Shastry, co-founders of Infectious Advertising, added, ‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ - to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for ever- evolving content needs of brands in the digital age.’

Shabbir Motiwala, Head of Epidemik Content, said: “My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.”

Sociowash secures the creative mandate for inDrive

The mandate was awarded following a multi-agency pitch and will be overseen from Sociowash’s Delhi office.

This strategic collaboration with Sociowash aims to accelerate brand awareness & expansion in the Indian market through social media.

IPG Mediabrands chief Shashi Sinha’s succession plan revealed; ‘It has to be someone from within…’

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

In a candid chat with Storyboard18, IPG Mediabrands India chief Shashi Sinha revealed his succession plan for the first time as he shared his outlook on cultivating talent.

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

Kartikeya Tiwari, national creative director and senior vice president, FCB Kinnect, stated, "Sometimes the clients love the ideas shared by us, but issues like finances and timelines not aligning usually crop up, among a list of other reasons, like the desire for a different execution, etc. "

The digital marketing agency’s national creative director and senior vice president is clear: “The work in the pitches never actually gets realised. We would prefer brands to give us a brief for something that is a real problem. If we win the mandate, that is the actual campaign that sees the day of light. And, we want to pitch that. And that’s what has started happening in the last few years.”

Leading auto battery brand Amaron’s creative business on pitch: Exclusive

Amara Raja Batteries, maker of Amaron, officially rebranded itself as Amara Raja Energy and Mobility Limited (ARE&M) in 2023, marking the culmination of a two-year journey aimed at transitioning from a battery manufacturer to a comprehensive solutions provider in the Energy and mobility sector.

Battery major Amaron’s creative account is up for grabs, as per sources. The incumbent ad agency is Ogilvy, which has been associated with the brand for over two decades.

Indian creativity going global?: A 2023 Coke Brazil campaign seems to be inspired by a 2019 Swiggy activation

Viewers were quick to draw comparison between Coca-Cola Brazil's Magic Audios campaign from 2023 with Swiggy's 2019 Voice of Hunger activation for a specific reason, as pointed out by one of the minds behind the campaign.

Coca-Cola and Ogilvy’s 2023 Magic Audios campaign for the Brazil market appeared again on social media recently, prompting Indian viewers to highlight the similarity between the Coke campaign and a Swiggy activation that was done five years ago by Dentsu Webchutney.

Embracing change and suffering for transformation: Dentsu’s Jean Lin

Dentsu's Jean Lin stated, "India is one of the most interesting players and they are really ahead of time because they have been thinking about this client-centricity over the past few years. So, global practices is really going well. The creative, media and CXM and how they work together. I just had a meeting with them to watch them and how they proactively connect with each other to solve the client's problems."

A few months ago, Dentsu launched its Global Practices structure, headed by Jean Lin. The idea was to bring an integrated client-facing unit.

A CFO can be an integral part of decisions including client pitches and business development meetings: Sumit Agrawal, Cheil India

Sumit Agrawal, Head of Finance, Cheil India, stated, "The importance to the role of the CFO has dramatically increased over the years. Apart from budgeting, financial planning and analysis, cost management and supporting regular business operations including accounting and funds management, the CFO plays an important role in compliance and risk management of the organisation."

Sumit Agrawal, Head of Finance, Cheil India, says, “As large media groups have resorted to inorganic growth opportunities to fast track their growth and sharpen their service offerings, the CFO has a key role to enable organic and inorganic growth opportunities”.

Omnicom Q1 2024 Results: Revenue of $3.6 bn, with organic growth of 4.0 percent

“Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital,” said John Wren, Chairman and Chief Executive Officer of Omnicom.

Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.

FCB Global CEO Turnbull would give Dheeraj Sinha ‘A’ grade

Tyler Turnbull, Global CEO, FCB Group, stated, "We launched FCB/SIX here in India just over 10 months ago – the growth of that unit specifically has been phenomenal in India and around the world. And really, the premise for that was helping clients who have taken big platforms and implementations like Salesforce and apply a more creative lens to their communications within those platforms."

Tyler Turnbull, global CEO of the FCB Group, on his first visit to India after the leadership overhaul at the local unit, speaks about the tasks earmarked for them.