Tag: Digital

From trust to training! 10 things KPMG AI study reveals about India

The newly released Trust, Attitudes and Use of Artificial Intelligence: A Global Study 2025 - led by Melbourne Business School in collaboration with KPMG, offers deep insights into how the world perceives and interacts with AI

KPMG’s 2025 global study reveals why India is setting the pace in AI trust, usage, and readiness. Here’s what the findings reveal about India’s unique position in the AI revolution.

No final call yet on foreign film tariffs, says White House

The announcement sent ripples through the entertainment industry, especially since the administration has yet to provide a legal framework or concrete details on how much tariffs would be calculated or enforced.

On Sunday, U.S. President Donald Trump took to ‘Truth Social’ to unveil his plan to slap heavy import taxes on films produced outside the U.S., blaming foreign incentives for driving a steep decline in domestic movie production.

WhatsApp will soon let you create groups without adding anyone

While the change may seem small, it significantly streamlines the process of starting group chats — especially useful when preparing a group in advance for an event, project, or family gathering.

While the change may seem small, it significantly streamlines the process of starting group chats — especially useful when preparing a group in advance for an event, project, or family gathering.

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

Brian Lesser reportedly outlined GroupM’s plans to transition to a ‘single operating model’ and indicated the forthcoming ‘sunsetting’ of ‘agency-specific titles’ across various markets.

GroupM currently employs approximately 40,000 people, more than a third of WPP’s total global workforce.

Your tragedy, their ad: Has digital advertising lost its soul?

Accountability seems lost in the relentless automation of digital advertising, leaving both brands and the platforms they utilize facing a growing crisis of inappropriate contextual alignment.(Representative image by Bogomil Mihaylov via Unsplash)

Niyo was the only brand among Blinkit, Swiggy, Myntra, Urban Company, Hoichoi, Goibibo, Nykaa, and Farmley to respond to Storyboard18’s queries.

Can IIGC tame the wild west of influencer marketing?

Regulatory bodies like ASCI have brought much-needed clarity to influencer marketing, but it’s also surfaced a significant challenge: ensuring consistent compliance across a diverse creator base, particularly among micro and nano influencers who may not fully grasp regulatory nuances. This gap in understanding can lead to non-compliance, risking penalties and causing brands to hesitate when partnering with smaller creators. (Image Source: Digital @ HEC Montreal)

The new industry council seeks to balance creator freedom with consumer protection and brand accountability in an increasingly scrutinized space.