Tag: Digital

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.

New rules on deepfakes would not only regulate the offender but also intermediaries: Experts

During the COVID-19 pandemic, companies like Airbnb showed how it should be done; they managed layoffs with open letters, clear communication, and ongoing support for affected employees, retaining brand goodwill despite harsh realities. In contrast, WeWork’s disastrous IPO attempt stands as a warning: defensive, inconsistent communication only magnified stakeholder distrust.

MeitY is working out a specialised policy guideline for deepfakes based on the four elements of detection, prevention, enhancement of reporting mechanisms and increasing awareness.

How changing technology will allow new age marketers to connect with Bharat

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

Priya Narasimhan, head of revenue and partner growth at PhonePe, Ajay Dang, president and head of marketing at Ultratech, Snehil Khanor, Director, Truly Madly, MVS Murthy, CMO, Federal Bank and Milind Pathak, chief business officer, Routemobile talk about the evolution and impact of tech in marketing.

Elon Musk wonders if OpenAI doing something ‘dangerous to humanity’ could be reason for Sam Altman’s sacking

Musk has argued that OpenAI, now closely aligned with Microsoft Corp. and worth billions, strayed from its founding commitment to operate in the public interest.

Elon Musk has stoked fears that OpenAI doing something ‘potentially dangerous to humanity’ was the reason for Sam Altman’s surprise ouster from the artificial intelligence startup.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

MAdtech Point: MAdTech Stack has a far bigger social responsibility in harnessing artificial intelligence

Generative AI, once the domain of science fiction, now sits at the fulcrum of a new world order. Its content creation and data analysis prowess has ushered in an era of personalised consumer experiences at a previously unimaginable scale. (Representative Image: Mohamed Nohassi via Unsplash)

It is advertising that runs the internet. The advertising industry, therefore, has a far bigger responsibility in ensuring that artificial intelligence led solutions does not go unchecked.

EU sets Nov 30 deadline for YouTube and TikTok on child protection measures

For the violation of the Digital Services Act, companies will face fines of as much as six percent of their global turnover. (Representative Image: Guillaume Périgois via Unsplash)

This move comes days after the industry chief of EU Thierry Breton reminded the chief executive officer of TikTok Shou Zi Chew and CEO of Alphabet Sundar Pichai of their obligation to take necessary steps to tackle misinformation and protect minors.