sustainability – storyboard18

Industry leaders discuss India’s road ahead to become net zero by 2030 at Power of Purpose event

India spends 0.6 per cent of its GDP on research and development, which is lower than what most of the industrialised country spend

Apart from the ecological angle, the panellists also discussed inclusion and gender diversity, as well as the steps needed to make India a developed economy.

Sustainability by design is a strong pillar for Diageo, says Ruchira Jaitly

"Walkers & Co. is one such example as it celebrates individuals who are boundary pushers, who pushes for social impact while asserting their identity, who are working for collective progress," she said.

At Storyboard18’s Power of Purpose event, Jaitly said that a purposeful brand drives better engagement irrespective of categories.

Greenply Industries launches Green-Rise initiative under its eco restoration and plantation drive in Nagaland

The Green Rise project's opening phase involved planting over 780 saplings in honour of architects from Odisha, Uttar Pradesh, Maharashtra, and Tamil Nadu.

At present, Greenply’s cumulative plantation across pan India is across 52,983 acres of land, utilized for this mission with over 41.57 million saplings covering the area.

Rohit Sharma and Sunil Gupta on Adidas and sustainability

Rohit Sharma and Sunil Gupta in conversation with Storyboard18's Shibani Gharat

Sunil Gupta, senior director, Adidas India and cricketer Rohit Sharma join us to talk about Adidas’ new sustainable apparel collection and more.

Get to the bottom of the pyramid with green products: Sudhir Sitapati

Regarding budget expectations, Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent."

Sudhir Sitapati joined Godrej Consumer Products Ltd (GCPL) as managing director and CEO last year, when the world began to open up in a post-pandemic era. In a candid interview with Storyboard18’s Delshad Irani, Sitapati tells us how he articulated his vision for GCPL back then and his approach towards marketing and brand building. He also shares how Godrej is democratizing categories and the secret to building enduring brands. Here’s what he said. “Companies that last a long time almost always have very strong value systems ingrained in them. Second, you have to have a manic focus on cash…”

Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

Over the years, the deo brands have started taking baby steps away from their sexist ad legacies, to talk about equality and respect. (Representational image: Samantha Sophia via Unsplash)

But the ad has also opened a can of worms. This isn’t the first questionable ad created by the brand.