Tag: Advertising

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Among the missing were some of the most powerful figures in advertising: Shashi Sinha of IPG Mediabrands, Anupriya Acharya of Publicis Groupe South Asia, Kartik Sharma of Omnicom Media Group, Harsha Razdan of Dentsu, Rana Barua of Havas India, and Dheeraj Sinha of FCB Group.

Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.

TV ad market down 6%, fewer ads, 12% brand drop cited: Report

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

YouTube’s reach in India has grown to 63% of TV’s reach in 2024 (it was 61% in 2023), driven by increased internet adoption in HSM states like Bihar, Jharkhand, UP, Uttarakhand, Rajasthan, and the Northeast where 95% of its users consume content in local languages.

From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?

As per MIB Guidelines, exceeding 10 minutes of advertisements breaches the Ministry’s stipulated norms. (Image source: Moneycontrol)

If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Meta tests AI-generated comment suggestions on Instagram

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

Meta experiments with AI-driven suggestions for Instagram comments, but not all users are thrilled by the prospect of automation taking over their social media interactions.