Tag: Advertising

Google antitrust trials: OpenAI expresses interest in acquiring Chrome, should Google be forced to sell

While Google says working from home wasn’t the main reason behind its recent job cuts, company co-founder Sergey Brin has been vocal about preferring people in the office.

Google has not indicated that Chrome, which dominates the browser market, is for sale. However, head of product for ChatGPT Nick Turley’s testimony during the current antitrust trial, highlights how a forced divestiture could reshape the broader technology landscape.

Google’s Dan Taylor on how AI is redefining the ad playbook

Search remains central to discovery. Google Search has evolved from just blue links to include: Images, Videos, Knowledge cards and Conversational results

In APAC, YouTube CTV (Connected TV) viewership has doubled or tripled in countries like Taiwan, India, and Japan. YouTube is the most-watched streaming service on CTV in India and Japan according to Dan Taylor, Vice President, Global Ads, Google.

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

‘It Has to Be Heinz’, an attempt to restore its dwindling market share and reaffirm its much coveted position and importance in the daily lives of people, is a reminder that to create something remarkable, following the principle of KISS (Keep It Simple Silly) and an honest approach goes a long way in spreading out the message to the world. (Snippets from the campaign)

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity. Read more in today’s Global Ads Spotlight.

Inside CTV’s explosion: How brands are leveraging immersive storytelling and data

Right now, CTV in India is still heavily skewed towards branding, and for good reason—it offers high-impact, full-screen, non-skippable ad formats that are ideal for storytelling and brand recall. It’s become a go-to for auto, FMCG, and tech brands looking for premium, top-of-funnel visibility. But performance is slowly entering the picture. With the rise of shoppable content, QR code integrations, and better device-level targeting, we’re starting to see early-stage performance use cases emerge.

A significant challenge remains: the lack of standardized third-party measurement for CTV. Performance reporting relies heavily on platform-specific data.

Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage

UN Women, who collaborated with leaders and decision makers, mailed the wedding cards to the lawmakers of Pakistan, with optimism brimming in order to materialise the objective of the campaign.(Stills from the campaign)

A powerful campaign by UN Women Pakistan turned child brides’ imagined wedding invitations into a striking call for legal reform against child marriage.

U.S. Court finds Google guilty of monopolizing digital AdTech market

Earlier, US President Donald Trump had signalled that his administration will continue taking a tough stance on antitrust for the tech industry.

The ruling, which marks Google’s latest antitrust loss following its Search case, states that the tech giant’s anti-competitive practices in two key markets “substantially harmed” publishers and users on the web.

L&T Finance unveils TV commercial for business loan with Jasprit Bumrah

The Business Loan offered by LTF has some specific features that make them a ‘Game Changer’. This includes a digital process that streamlines loan applications, enabling businesses to access funds quickly and efficiently.

The TV commercial highlights LTF’s Business Loan features such as a fully digitised process, quick loan disbursal, and App-based withdrawal facility for diverse and evolving business needs.

Google faces £5 billion UK lawsuit over ad tech practices

Earlier, US President Donald Trump had signalled that his administration will continue taking a tough stance on antitrust for the tech industry.

The claim asserts that Google’s long-standing grip on the digital ad market has come at a steep cost to UK advertisers—billions of pounds.

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

The campaign won the Grand Prix at the Dubai Lynx Awards in Creative Commerce, Direct, and Glass: The Award for Change, following it with earning a Wood Pencil at the D&AD Awards. (Stills from the campaign)

The 2019 liquidity crisis sent shockwaves through Lebanon’s economy, unraveling lives and futures – most devastatingly for women. Amid the turmoil, Puck’s ‘Selfless Shelves’ initiative offered more than just support; it carved out a lifeline. Explore the full story and campaign in today’s Global Ads Spotlight.