Advertising – Page 2 – storyboard18

Anupam Mittal’s brand survival kit: 3 tests to outlast the trends

Anupam Mittal believes that an enduring brand is one customers talk about positively within their networks without any direct prompting.

Shaadi.com leader highlights the power of consistency and values in brand-building over mere advertising.

Zomato partners with NSE to launch financial literacy drive for delivery partners

Through a series of workshops and training sessions, Zomato and NSE will guide delivery partners on various financial instruments, helping them prepare for unexpected expenses and work towards long-term financial independence.

Aiming to reach 50,000 delivery partners across India, the program offers financial literacy workshops and support on personal finance management.

Coca-Cola India’s ad and sales promo expenses up 35.47% to hit Rs 1,520.21 in FY24

Coca-Cola India continues to operate with several power brands, including Coca-Cola, Thums Up, Limca, Sprite, and Minute Maid.

Coca-Cola India’s expenses on advertising and sales promotion were up 35.47 per cent to Rs 1,520.21 crore during FY24, from Rs 1,122.11 crore a year ago.

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

This three-film campaign focuses on MakeMyTrip’s accommodation offerings, that is International Hotels, Homestays & Villas and Domestic Hotels.

The campaign directed by Early Man Film’s Abhinav Pratiman, written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi of Moonshot creative agency is live across all touchpoints including TV, digital and social.

NPCI launches a national campaign with new brand positioning

The campaign seeks to build trust, emphasize NPCI’s impact, and foster greater inclusivity in India’s payments landscape, further highlighted the company.

In addition to showcasing real-life use cases, the ‘Always Forward’ campaign aims to inspire India’s next generation of strivers—young students, tech enthusiasts, and entrepreneurs—to embrace digital payments and actively participate in the evolving digital economy.

Zomato: From relatable branding to food safety scrutiny

Deepinder Goyal, co-founder and CEO of Zomato, credits the brand's success to a young, talented marketing team that has redefined brand communication. (Image source: MensXP)

Zomato head emphasizes authentic customer engagement as Zomato addresses recent concerns over warehouse inventory practices.

Madras High Court clarifies no ban on doctors and hospitals advertising in media

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

The court made this observation during a hearing of a Public Interest Litigation (PIL) filed by Mangaiyarkarasi, who argued for the regularization of medical advertisements in newspapers, television and other media platforms.

SriLankan Airlines’ ad celebrates Ramayana trail, wins praise online

The five-minute ad features a grandmother telling her grandson the story of the Ramayana from a children's book

SriLankan Airlines’ ad not only showcases the cultural and spiritual significance of these sites but also encourages travelers to explore Sri Lanka’s rich heritage, making the Ramayana Trail a must-see destination for history and mythology enthusiasts.

Swiggy and Zomato eye new frontiers in diversification

Both companies' diversification plans highlight the intensifying competition in the e-commerce space, where they face rivals like Flipkart, Amazon, and newer entrants such as Zepto in the quick-commerce sector.

As food delivery giants expand into new services, Swiggy and Zomato introduce innovative offerings to capture broader markets and outpace competition.