Tag: Advertising

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

"Digital viewership has undoubtedly exploded. For those of us who’ve been around in the old TV or network industry, it’s traditionally been a 100-150 million household penetration market. TV still holds relevance, and we’re proud of our portfolio of channels that cater to this audience. However, the key aspect of digital is its addictive nature. Last year, the IPL alone saw 600 million viewers on the platform," Mani says.

India’s advertising market will grow because the middle-class consumer base is expanding. However, the current market still operates with archaic practices, like one-size-fits-all models, believes Kiran Mani, CEO, Digital, JioStar.

Maha Kumbh 2025: Top brand campaigns making a splash

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections

The platform has seen several cases of professionals talking positively about certain products or services and even advertising campaigns without revealing that they are part of a campaign. These practices mislead audiences, who may believe that the views represented by such professionals are unbiased and not influenced by any collaboration. (Image Source: Join Marketing)

60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.