Tag: Advertising

BeerBiceps’ “cringe” comments cost him thousands of followers – Are brands next?

Slamming Ranveer Allahbadia, the Supreme Court said, "The words you have chosen, parents will feel ashamed. Daughters and sisters will feel ashamed. The entire society will be ashamed. These are the levels of depravity you and your henchmen have gone to." (Image: GQ India)

Are brands dropping BeerBiceps aka Ranveer Allahbadia after his controversial comments?

WATCH: OpenAI’s first Super Bowl ad

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

Celebrating human ingenuity with a 60-second spectacle at the Super Bowl 2025, the commercial positions ChatGPT as an everyday essential amid fierce AI competition.

OpenAI’s logo redesign and new visual language: When nothingness becomes the new bold

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Even though OpenAI’s rebrand aims to fix its “disjointed presentation,” sometimes this very pursuit of visual uniformity stifles creativity and limits the organic evolution of a brand’s identity.

10 Indian skincare brands revolutionizing the global beauty industry

By seamlessly blending age-old Ayurvedic traditions with cutting-edge scientific research, these homegrown brands are not only addressing modern skin concerns but also championing transparency and ethical practices. (Image: Unsplash)

Here’s a roundup of some trailblazing brands that are setting new benchmarks in sustainable, ethical, and effective beauty in India and worldwide.

InspiRAYtion Twenty – pearls before swine

Some of Advertising’s most enduring successes are people who have gotten up when the occasion demanded that a line be drawn in the sand, highlights adman Rayomand J Patell. (Image Source: Unsplash)

Advertising is a meeting of minds. That creates a culture of optimism and out of that is born brave work clients want. They pay well for said brave work that really moves the needle, writes adman Rayomand J Patell in this week’s InspiRAYtion.

AAAI Waves 2025 contest calls on creatives to promote khadi with innovative campaigns

The Khadi challenge, with its focus on promoting sustainable fashion, adds another layer of importance to this year's initiative.

This competition is part of the broader World Audio Visual & Entertainment Summit (WAVES) 2025, an annual platform designed to foster discussions, collaborations, and innovation within the Media & Entertainment (M&E) industry.