Tag: Advertising

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

After more than 35 years, we still remember this ad as it dealt with a grave matter like dowry with a light touch and catalysed the trend of film stars starring in ads. (Stills from the ad)

Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.

Moo Deng says no more ‘H for Hippo’, recommends ‘H for Handwashing’ in ‘Confessions of Moo Deng’ video

Along with Moo Deng, Lifebuoy’s AI-powered handwashing teacher AI-Teacher Hippo is a significant leap forward in Lifebuoy's commitment to make handwashing with soap a habit for life for children all over the world, stated the company.

In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees every day, Moo Deng realizes that the letter H should stand for something more useful to humans: handwashing.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Titan’s ad spending jumps 23.8% to Rs 250 cr in Q2

Jewellery continued to be the largest revenue driver with steady growth. Total Income for the quarter grew 26% over Q2FY24 to Rs 763 crores. The India business grew 25% in the same period. (Image source: CNBC TV18)

The profit for this quarter was Rs 705 crore compared to last last quarter’s Rs 770 crores indicating approximately an 8.4% decline.

Centre cracks down on unauthorized use of personal data amid digital protection reform

A recent report indicated that the National Payments Corporation of India had already terminated all unauthorized uses of customer data related to Unified Payments Interface (UPI) handles. (Image source: Unsplash)

With the Digital Private Data Protection Act, 2023 on the horizon, the Union home ministry intensifies efforts to curb illegal access to sensitive personal information, targeting fintech and consumer tech companies.

Noel Tata joins Tata Sons board as Tata Trusts nominee

Noel Tata, who has longstanding ties with Tata Group's various businesses, will be the first family member since 2011 to simultaneously serve on the boards of both Tata Sons and Tata Trusts.

Noel Tata becomes the first Tata family member since 2011 to hold simultaneous board positions at Tata Trusts and Tata Sons.