Advertising – Page 4 – storyboard18

Swiggy Launches ‘Swiggy Serves’ To Prevent Food Wastage

Over 2,000 meals have been redistributed across 33 cities, with more than 126 restaurant partners joining the initiative.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.

Bisleri spends ₹100 crore on ads in FY24, reports 83% profit surge

The brand’s revenue from operations contributed Rs. 2,689.6 crore, while other income stood at ₹124.3 crore. Its net profit surged by a remarkable 82.6%, rising from Rs. 173.3 crore in FY23 to Rs. 316.9 crore in FY24.

With an aggressive focus on advertising and strategic partnerships, Bisleri not only strengthened its market presence but also delivered stellar financial results.

Maha Kumbh to generate Rs 2 lakh crore in economic growth: CM Yogi Adityanath

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Uttar Pradesh Chief Minister outlines massive economic impact of the 2025 Maha Kumbh and the event’s global significance.

Disney’s ad-supported monthly active users’ count hits 157 million globally

Numbers include an Estimated 157 million global users across Disney+, Hulu and ESPN+

Cars dominate print advertising space in 2024, Maruti Suzuki Leads

Maruti Suzuki was the leading advertiser in print last year as well.

Two Wheelers among categories witnessed highest increase in Ad secondages with 49% growth followed by Cars with 20% growth during January-September 2024 compared to the same period in 2023.

Pritish Nandy, eminent poet and journalist, passes away at 73

Pritish Nandy was a multi-faceted personality celebrated for his literary contributions as well as his work in journalism and filmmaking.

Pritish Nandy produced popular titles such as Jhankar Beats, Meerabai Not Out, Shaadi Ke Side Effects, Ugly Aur Pagli, and Pyaar Ke Side Effects.

Pride Lands in your wardrobe and beyond: Disney’s roaring new Lion King merch

While the Pride Lands have long enchanted fans with tales of friendship, family, and destiny, now they're spilling into your closet, kitchen, and even your toddler's playroom.

From gold jewellery to peanut butter, Disney Consumer Products India turns up the nostalgia with Mufasa-themed goodies for everyone.

IAS launches AI-driven Total Media Performance solution to maximize ROI for global advertisers

Leveraging responsible and trusted artificial intelligence (AI) models to align media quality with cost and outcomes, TMP empowers advertisers to drive ad effectiveness through quality path optimization with end-to-end transparency across the programmatic supply chain, highlighted the company in a statement.

Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality signals with in-flight optimization.