Advertising – Page 4 – storyboard18

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over ‘India Gets Moving’ campaign

Thousands of Apple Watch buyers in India are accusing HDFC Ergo and Zopper of misleading them with false promises of a 100% cashback offer under the "India Gets Moving" campaign.

Customers have also raised their complaints to Insurance Regulatory and Development Authority of India (IRDAI) and have sent legal notice to HDFC Ergo for alleged unfair trade practices and cheating.

Deepinder Goyal on Zomato’s name change: Eternal is a powerful name… scares me to my core

This moment is both a triumph and a reflection for founder Deepinder Goyal, who views it not just as a business achievement but as a testament to the power of perseverance and purpose.

For Deepinder Goyal, the rise of Zomato has been less about wealth accumulation and more about creating meaningful impact.

OpenAI set to make advertising debut during Super Bowl 2025: Report

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

The ad, expected to make waves on one of the world’s largest televised stages, marks OpenAI’s foray into the world of commercial advertising.

Standard Chartered launches ‘Now’s Your Time for Wealth’ campaign in India; targets affluent segment

The global wealth campaign aligns with Standard Chartered India’s pivot towards wealth and affluent.

In India, the campaign is aimed at the growing wealth and affluent segment, including ‘Global Indians’.

Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

AI is reshaping digital advertising fast. Brands that adapt, automate, and rethink their approach will get the best results, according to experts.

Radio ad volumes surge 80% in 2024 vs. 2020; Gujarat leads with 18% share

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

Cars among the categories saw highest increase in Ad secondages with growth of 57% followed by Retail Outlets -Jewellers with 42% growth during 2024 compared to 2023, as per the TAM report.

Zepto to deliver Cars! Qcomm founder Aadit Palicha clarifies…

"What you can get in 10 minutes? A test drive of the Škoda Kylaq for now," Aadit Palicha clarified.

Zepto and Skoda addressed the confusion, stating that while the idea of ordering a Škoda Kylaq through the Zepto app and receiving it in just 10 minutes is an intriguing thought, it is not currently on the cards.

What happened to the OG Queen of Indian beauty – Shahnaz Husain?

In 1971, armed with a modest loan of ₹35,000 and a vision to merge ancient Ayurvedic wisdom with modern aesthetics, Shahnaz Husain opened a small clinic in Delhi that would soon redefine beauty care across the globe. (Image: The CEO Magazine)

From a humble veranda to a global empire, the natural beauty pioneer continues to redefine wellness and entrepreneurship.

I wrote an awful lot of ads: David Ogilvy on leadership, creativity, and advertising

David Ogilvy advocated the idea of doing a good job for the clients and sell their products, and also enjoy the process of doing it. (Image: Gentleman's Journal)

The legendary ad genius reflects on his journey from copywriting to management, his philosophy on creativity, and why fun matters in the advertising business.