Tag: Advertising

Waking up to sleep economy, brands increase ad spends up to 100%

With sleep quality now widely recognised as a key pillar of health, companies are prioritising advanced sleep products, AI-driven innovations, and omnichannel engagement. (Image source: Unsplash)

As Ikea intensifies its focus on sleep quality in India, homegrown brands are expanding their portfolios with sophisticated, health-centric sleep solutions, including AI-powered products, exclusive retail outlets, and enhanced digital communication.

‘Viagra ads are okay, but vibrators aren’t’: Meta and Google ad policies drive sexual wellness brands to Reddit

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

Rajdeepak Das, Senthil Kumar, Chandni Shah and Anupama Ramaswamy becomes Jury Chairs at The ABBY Awards 2025 powered by One Show

Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia and Chairman, Leo Burnett, South Asia will chair the Video Film below 1 min duration category. Senthil Kumar, Chief Creative Officer, VML India has been appointed to chair the Video Film Above 1 min duration category. Chandni Shah, Founder & COO, FCB Kinnect is appointed as jury chair of the Mobile category. Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide will chair the Diversity, Equality and Inclusion category.

The ABBY Awards 2025 powered by One Show scheduled to take place at Goafest 2025 on May 21, 22 and 23, 2025 at Taj Cidade de Goa Heritage and Horizon, Goa.

WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”