Tag: Advertising

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

Aiming high: Kim Ye-ji hits the target as Tesla Korea’s first brand ambassador

The partnership is rooted in Kim's rising popularity, particularly after her stunning performance at the International Shooting Sport Federation (ISSF) World Cup in Baku, Azerbaijan.

Following viral recognition for her silver medal win, Kim Ye-ji embarks on a new partnership with the electric carmaker, excited to promote a positive message.

Nielsen gets MRC nod for first-party streaming data integration

“We’re thrilled and humbled to earn first-party approval from the MRC. It’s a great affirmation of Nielsen’s ability to innovate at the speed of the market, while doing so in a safe and verified way,” Nielsen CEO Karthik Rao said in a statement.

Currently, Amazon is the sole Nielsen client utilizing this integrated measurement for its Thursday Night Football telecasts, an agreement that caused some controversy within the industry when it commenced in 2023

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

Har Ghar Redux: That homes reflect one’s personality still rings true

This year, ‘Har Ghar Kuch Kehta Hai’ once again hit television screens after a span of 22 years. On the reason for re-running the vintage ad in its original form, Piyush Pandey stated that the concept that one’s home is an extension of one’s personality is still relevant and will continue to remain so. (Stills from the campaign)

Asian Paints’ acclaimed ad campaign ‘Har Ghar Kuch Kehta Hai,’ which was released in 2002, resurfaced on TV screens after a span of 22 years. Storyboard18 got in touch with veteran adman Piyush Pandey and Asian Paints MD and CEO Amit Syngle, who touched upon its genesis, challenges, and a lot more.

Comedian Kunal Kamra ‘accepts job offer’ at Ola Electric but demands change

The comedian's post addressed Ola Electric CEO Bhavish Aggarwal directly, laying out specific demands to fix what he calls a 'service crisis' at the company. (L-R: Kunal Kamra, Bhavish Aggarwal)

Kamra’s satirical “acceptance” highlights Ola Electric’s ongoing customer service woes, with a pointed list of demands for improved accountability.