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Elon Musk’s X sues Lego, Nestlé, and others over alleged ad boycott

This development follows a meeting between Prime Minister Narendra Modi and Musk

Since Musk took over Twitter, the platform has changed significantly. He reinstated banned accounts, removed content moderation teams, and cut staff responsible for tackling political interference and child exploitation

High disposable income will boost AdEx, companies to increase ad budgets

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

Brands across multiple sectors are likely to increase their advertising spending by 15-20%.

News remains most popular genre in APAC with 40% HOV share; monetization of Kids channels remains lowest

Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries. (Image source: Unsplash)

Within the Entertainment genre, Comedy, Drama, Horror and Reality accounted for 30% of the HOV in APAC, as per Amagi’s report.

Amazon boosts ad spending on X after previous cuts

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

Last summer, X filed an antitrust lawsuit against the Global Alliance for Responsible Media, the World Federation of Advertisers, and several of their members, alleging an illegal ad boycott. The suit is still pending.

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.

The Outpost: Why Indian advertising leaders seem to struggle for global recognition

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.

MAST & MEH: Decathlon, Amazon, MINI India, Uber, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat! (Images: YouTube)

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Madras HC restrains Shaadi.com’s ad over “30-day money back guarantee” misleading claims

The court noted that Shaadi.com had violated the Code for Self-regulation of Advertising Content in India by employing misleading claims.

The Court found Shaadi.com’s ad misleading, stating it violated advertising norms and engaged in unfair trade practices.