Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.
Tag: Advertising
WATCH: Kunal Shah on AI, creativity, and the future of human adaptation
“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.
Multiplex chains see ad revenue growth, but pre-pandemic levels still elusive amid footfall decline
Advertising has continued to be a vital driver, with pre-movie advertisements and in-theater branding providing significant monetization opportunities
Rajdeepak Das, Senthil Kumar, Chandni Shah and Anupama Ramaswamy becomes Jury Chairs at The ABBY Awards 2025 powered by One Show
The ABBY Awards 2025 powered by One Show scheduled to take place at Goafest 2025 on May 21, 22 and 23, 2025 at Taj Cidade de Goa Heritage and Horizon, Goa.
WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads
“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”
Trade wars & AI: Sir Martin Sorrell predicts a new era of faster, smarter advertising
Sorrell foresees an industry pivot where businesses, pressed by economic uncertainty, will lean harder into efficiency.
Madison World wins media mandate of National Payments Corporation of India
Last year, NPCI issued an Request for Proposal (RFP) to empanel a digital media agency for media strategy, planning, and buying, with a budget of Rs 93 crore (excluding taxes).
Global Ads Spotlight: DoorDash turned Super Bowl ads into a giveaway frenzy. Find out how!
From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!
EXCLUSIVE: Sir Martin Sorrell speaks on CCI’s media cartel raids and investigation
Sir Martin Sorrell added a word of caution, “You can’t assume anything until you know what it is they (CCI) were asked to look at and what they are looking at and what their conclusions are.”
Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.