Tag: Advertising

Print still dominates education ad spending with 83% share in 2024, despite digital’s slight 7% decline

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

500+ advertisers were still exclusively active on TV in 2024, proving that television remains relevant for a niche segment, as per the report by Excellent Publicity.

Bombay HC quashes criminal case against Nestle over Maggi noodles quality

The case was originally lodged following an inspection at Nestle India's Logistic Hub in Nagpur on April 30, 2015, during which samples of "Maggi Instant Noodles with Tastemaker" and "Baby and Me" nutritional supplements were taken.

Court rules the case was based on an invalid lab report, dismissing the charges under the Food Safety and Standards Act.

RoshanSpace files legal petition against alleged unfair allocation of railway advertising sites

According to Dish TV, levying entertainment tax on the service tax would be constitutionally impermissible.

The petition raises serious allegations that Indian Railways has bypassed the usual process of open, competitive bidding, traditionally used for awarding public contracts, in favor of private negotiations for the allocation of advertising sites.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.

BeerBiceps’ “cringe” comments cost him thousands of followers – Are brands next?

Slamming Ranveer Allahbadia, the Supreme Court said, "The words you have chosen, parents will feel ashamed. Daughters and sisters will feel ashamed. The entire society will be ashamed. These are the levels of depravity you and your henchmen have gone to." (Image: GQ India)

Are brands dropping BeerBiceps aka Ranveer Allahbadia after his controversial comments?

WATCH: OpenAI’s first Super Bowl ad

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

Celebrating human ingenuity with a 60-second spectacle at the Super Bowl 2025, the commercial positions ChatGPT as an everyday essential amid fierce AI competition.

OpenAI’s logo redesign and new visual language: When nothingness becomes the new bold

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Even though OpenAI’s rebrand aims to fix its “disjointed presentation,” sometimes this very pursuit of visual uniformity stifles creativity and limits the organic evolution of a brand’s identity.