Advertising – Page 5 – storyboard18

Srikanth Bolla joins Shark Tank India as newest ‘shark’ in season 4

Born in 1992 in the village of Seetharamapuram, Machilipatnam, Andhra Pradesh, Srikanth Bolla has inspired millions with his journey.

Featured on Forbes’ 30 Under 30 list, he established Bollant Industries in 2012, a Hyderabad-based company that manufactures environmentally friendly disposable paper and packaging products.

Zomato’s ‘Food Rescue’ initiative saves 150,000 meals monthly: CEO Deepinder Goyal

Zomato maintained that Nona Lifestyle had failed to meet delivery deadlines, resulting in penalties outlined in their contract.

The feature, launched in November 2024, enables users to purchase canceled orders at discounted rates, cutting down on food wastage.

Bura Na Mano, Holi Hai! Swiggy Instamart’s festive banter takes over billboards

The quick commerce platform partnered with brands like Hajmola, Real, Mirinda, Havmor, and Furr by Peesafe for a banter that is sure to make you chuckle as you escape the Holi balloons and water guns.

This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar.

IPL ad ban: Experts slam Health Ministry’s call for an ad ban on tobacco, alcohol, including surrogate ads

Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

Health Ministry’s latest diktat paints all forms of such marketing with the same brush, failing to distinguish between genuine brand extensions and misleading and surrogate advertisements.

Summer of IPL: Brands battle for eyeballs, not just sixes in ad blitz

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

CTV rates soar, beverage brands lead, and mobile phone spending pulls back in this year’s IPL ad frenzy

Coca-Cola narrows U.S. media review to WPP and Publicis Groupe

Coca-Cola at the time also brought in Dentsu as a complementary media partner to provide specialized capabilities in select Asian markets.

WPP has held the account since 2021, when it secured Coca-Cola’s global business and established Open X, a dedicated team managing the approximately $4 billion account.

‘Make our best brand travel fast’: Unilever’s new CEO outlines vision for brand building and market innovation

Fernando Fernandez, new Unilever CEO

Unilever CEO Fernando Fernandez emphasizes a transformative shift towards premiumisation, influencer-driven marketing, and quick commerce to capture luxury consumers and drive Unilever’s growth.

Navi Mumbai International Airport faces hoarding, dish antenna obstacles

The airport is a crucial infrastructure project for India’s aviation sector, and authorities are expected to take all necessary precautions to ensure its safe and efficient operation upon its launch.

Among the documented obstacles are a building’s dish antenna (36.3 meters), a grill top (35.8 meters), a staircase room top (34.9 meters), a hoarding top (34 meters), and a parapet wall (31.4 meters). Additional impediments include structures such as a pipe top, design top, and ladder top.