From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!
Tag: Advertising
EXCLUSIVE: Sir Martin Sorrell speaks on CCI’s media cartel raids and investigation
Sir Martin Sorrell added a word of caution, “You can’t assume anything until you know what it is they (CCI) were asked to look at and what they are looking at and what their conclusions are.”
Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.
Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!
A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.
Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna
Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.
Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report
Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.
Hypothesis by OML wins Influencer Marketing mandate for Ather Energy
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.
Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions
The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.
Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland
ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.
‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani
In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.