Advertising – Page 5 – storyboard18

Brands that hit the right note with Diljit Dosanjh’s Dil-Luminati Tour

Diljit Dosanjh's Dil-Luminati Tour is a masterclass in cross-promotional marketing, with each brand bringing its unique vibe to amplify the fan experience.

Discover how brands hitched a ride on Diljit Dosanjh’s electrifying Dil-Luminati Tour, infusing fan experiences with savvy partnerships and creative marketing.

Tata Group enters ultra-fast delivery market with ‘Neu Flash’

For Tata Neu, its approach to the quick commerce model will be crucial, particularly as the group opts for a more conservative strategy regarding consumer incentives.

Tata’s ecommerce venture aims to tap into the burgeoning demand for quick commerce in metropolitan areas.

Maharashtra State directed by court to prevent misuse of public funds on govt ads

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

Bombay HC directs the state of Maharashtra to set up a committee to prevent misuse of public funds on government advertisements.

LinkedIn violates targeted advertising; fined 310 million euro

LinkedIn acknowledged the need to align its advertising strategies with regulatory expectations.

Previously, Microsoft had indicated that it anticipated a potential fine of around $425 million from the Irish regulator, reflecting the ongoing scrutiny of data privacy practices among major tech companies.

Research reports are not ads, clarifies SEBI

The circular states that SEBI-regulated persons must ensure that no associated person or agent gives any direct or indirect advice on securities.

SEBI has clarified that research reports are not classified as advertisements unless they specifically promote products or services provided by the research analyst.

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto shelled out Rs 215.82 crore on advertising and promotional activities in 2023

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

Godrej Consumer Q2 FY25: Net profit rises 12% to Rs 491 crore, ad spend remains flat

Godrej Consumer Products Limited (GCPL) Q2 FY 2025 consolidated net profit grew by 12% year-on-year

Godrej Consumer spent Rs 363.95 crore on advertisement between July and September quarter of FY2025

Ola Electric launches digital twin platform powered by NVIDIA Omniverse

The Ola Digital Twin platform facilitates the planning of Ola Electric's manufacturing facilities, optimizing equipment layouts and accelerating product development lifecycles. It employs advanced simulations and IoT integrations to improve operational efficiency.

The Ola Digital Twin Platform aims to revolutionize manufacturing efficiency, achieving a 20% faster time to market for electric vehicle production.

TCS unveils NVIDIA Business Unit to drive AI adoption across industries

The collaboration also marks TCS’ commitment to advancing the next wave of AI innovations, particularly through digital twin technologies that simulate real-world environments in sectors like manufacturing, aerospace, and agriculture.

The new division will utilize TCS’s global centers of excellence and investments in the NVIDIA AI platform, including NVIDIA AI Enterprise and NVIDIA Omniverse. It will provide tailored solutions for the manufacturing, BFSI, telecom, retail, and automotive sectors, supported by skilled professionals.

Former WPP deal-maker Lance Maerov joins Canaccord Genuity as it expands M&A practice

Lance Maerov, who departed WPP in December after more than two decades with the company, will join Canaccord Genuity's technology, media, marketing, and information M&A practice. (Image source: LinkedIn)

The Canadian investment bank is bolstering its advertising and media mergers and acquisitions team, signalling a potential uptick in agency sector deal-making.