Advertising – Page 5 – storyboard18

Bura Na Mano, Holi Hai! Swiggy Instamart’s festive banter takes over billboards

The quick commerce platform partnered with brands like Hajmola, Real, Mirinda, Havmor, and Furr by Peesafe for a banter that is sure to make you chuckle as you escape the Holi balloons and water guns.

This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar.

IPL ad ban: Experts slam Health Ministry’s call for an ad ban on tobacco, alcohol, including surrogate ads

Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

Health Ministry’s latest diktat paints all forms of such marketing with the same brush, failing to distinguish between genuine brand extensions and misleading and surrogate advertisements.

Summer of IPL: Brands battle for eyeballs, not just sixes in ad blitz

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

CTV rates soar, beverage brands lead, and mobile phone spending pulls back in this year’s IPL ad frenzy

Coca-Cola narrows U.S. media review to WPP and Publicis Groupe

Coca-Cola at the time also brought in Dentsu as a complementary media partner to provide specialized capabilities in select Asian markets.

WPP has held the account since 2021, when it secured Coca-Cola’s global business and established Open X, a dedicated team managing the approximately $4 billion account.

‘Make our best brand travel fast’: Unilever’s new CEO outlines vision for brand building and market innovation

Fernando Fernandez, new Unilever CEO

Unilever CEO Fernando Fernandez emphasizes a transformative shift towards premiumisation, influencer-driven marketing, and quick commerce to capture luxury consumers and drive Unilever’s growth.

Navi Mumbai International Airport faces hoarding, dish antenna obstacles

The airport is a crucial infrastructure project for India’s aviation sector, and authorities are expected to take all necessary precautions to ensure its safe and efficient operation upon its launch.

Among the documented obstacles are a building’s dish antenna (36.3 meters), a grill top (35.8 meters), a staircase room top (34.9 meters), a hoarding top (34 meters), and a parapet wall (31.4 meters). Additional impediments include structures such as a pipe top, design top, and ladder top.

#ShotAtBrookfieldProperties campaign celebrates women’s voices as a key driver of workplace and business growth

This campaign highlights the vital connection between marketing and workplace culture—shaping perception, stated the company in a statement.

The campaign featured insights from women in the workplace.

Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

MAdtech Point: The business of identities

For the first time, holding companies are now taking a clear position to differentiate their product. For a good long time, all media plans or channel plans looked the same, predominantly controlled by the data sets of the walled gardens, writes Gowthaman Ragothaman.

The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.