Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.
Tag: Advertising
India’s sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM
Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.
Google to pay $100 million to settle 14-year-old ad lawsuit
The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.
WPP’s profit soars 219% to £629 million in 2024, despite revenue decline
According to WPP’s annual report, 85% (approximately) of the company’s consolidated revenues were derived from Global Integrated Agencies
WPP drops Diversity, Equity, and Inclusion language amid political headwinds
In the latest annual report, released on March 28, WPP’s chief executive, Mark Read, acknowledged shifting political dynamics, writing that “much has changed over the last year.”
WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures
The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.
Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES
Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.
TV ad market down 6%, fewer ads, 12% brand drop cited: Report
YouTube’s reach in India has grown to 63% of TV’s reach in 2024 (it was 61% in 2023), driven by increased internet adoption in HSM states like Bihar, Jharkhand, UP, Uttarakhand, Rajasthan, and the Northeast where 95% of its users consume content in local languages.
‘OTT platforms help brands transact with premium consumers,’ JioStar’s Ajit Varghese
India has over 70 OTT platforms across entertainment, news, audio, and gaming, which serve ads, sell subscriptions, and engage with viewers.
From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?
If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.