Advertising – Page 6 – storyboard18

Harsh Goenka sparks social media debate on Shark Tank India judges’ financial losses

Despite the setbacks, Harsh Goenka made it clear that he remains a fan of the show, writing: "I still love watching #SharkTankIndia. But it seems some of our sharks are still navigating choppy waters🦈. There’s more ‘bleeding’ in the tank than I thought!"

RPG Group chairman shares insights on show’s popularity amid reports of losses by companies owned by Sharks.

Decoding 6 types of cookies in digital advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

Cookies play a crucial role in digital advertising, helping advertisers track user behaviour, preferences, and browsing history. Here’s a roundup of the commonly used cookies based on their purpose.

Pushpa 2, Fighter lead co-branded advertising in 2024, contribute 800+ hours of TV Ad Time

Co-branded advertising continued to gain momentum in 2024, with over 60 films collaborating with brands for more than 770 hours of TV ads.

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The main problem in advertising is its reliance on the industry around, and on the market economy. Hence, they have to time and again re-adjust themselves, reorient themselves as per the industrial trend, and as per the economic reality of the industries, veteran adman Chitto Ghosh signed off. (Image Source: IMDb)

From media clerks and cut-paste artists to diversity officers: As technology advances and cultural shifts reshape the industry, once-essential roles in advertising have disappeared or are evolving into something new.

Astronomers call for global ban on space advertising visible from Earth

The federal government in the United States has banned space advertising for decades

At a briefing during the 245th Meeting of the American Astronomical Society (AAS) earlier this month, the organization announced a statement urging countries to prohibit obtrusive space advertising.

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

Spotify’s Neha Ahuja on the battle between authentic artistry and AI-generated content

Spotify leaned heavily into the creator ecosystem, where artists not only became spokespersons but also co-creators of campaigns., says Neha Ahuja.

AI is reshaping both Spotify and the broader music streaming industry.

CCPA slaps Rs 3 Lakh fine on Vision IAS for misleading UPSC CSE 2020 ad

The CCPA determined that by not disclosing the specific courses attended by each candidate, Vision IAS created a false narrative that all the top performers had succeeded through the same, expensive course.

To date, the CCPA has issued notices to 46 coaching institutes for similar violations and imposed a total penalty of Rs 74.6 lakh on 23 institutes.

Effie India 2025: Mondelez India and Ogilvy India adjudged as ‘Client of the Year’ & ‘Agency of the Year’

The awards garnered 1,152 entries from 75 agencies.

The Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’.

UP-RERA urges builders to comply with regulatory guidelines while issuing advertisements for projects

The authority's chairman Sanjay Bhoosreddy has also asked the home buyers to refrain from investing in projects that failed to include RERA registration numbers, website links, unique QR codes, or declaration accounts in their ads, further added the report. (Image Source: Unsplash)

The authority’s chairman Sanjay Bhoosreddy highlighted that all the promotional materials for marketing and sales should compulsorily adhere to the prescribed guidelines in order to avoid the implication of financial penalties.