The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.
Tag: Advertising
Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?
The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.
YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier
The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.
Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea
The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.
Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam
Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.
Perplexity CEO announces Rs 1 crore contest for Champions Trophy 2025 final
Perplexity CEO Aravind Srinivas announces a grand prize as India secures a thrilling semi-final victory against Australia in ICC Champions Trophy 2025.
Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?
While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.
BCCI seeks media agency to shape IPL 2025 advertising strategy
Interested agencies must submit their Expressions of Interest by March 10, with final proposals due by March 13.
Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup
In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.
YouTube revamps mid-roll ads to enhance viewer experience and boost creator revenue
YouTube believes that reducing interruptive ads will not only keep viewers engaged for longer but also increase the overall mid-roll revenue opportunity for creators.