Tag: Advertising

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

How India Swiggy’d in 2024: Two biryanis sold every second

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

From 1.84 million late night chicken burger orders to a jaw-dropping 250-onion-pizza request, Swiggy’s annual report showcases India’s most fascinating culinary moments.

Girl Interrupted: Tista Sen’s entrepreneurial venture TistaThinks conceptualizes campaign for CRY

Sharing her thoughts with a teaser for her venture's launch, Sen wrote: "Umm another agency. Nada. Another name. Nada. If this last year has taught me anything it is that you are your own brand and the people who want to work with you are the people who value you."

Back in the entrepreneurial world, Sen has started her own venture, TistaThinks, and has ended the year with a campaign for CRY called ‘Girl Interrupted’

ASCI Academy launches Hindi versions of courses on responsible advertising

Storyboard18 had reported about social media influencers blatantly disregarding strict ASCI guidelines by pushing crypto advertisements without disclaimers.

The ASCI Guide to Responsible Advertising enables advertisers, agencies, and marketers to align campaigns with ASCI’s self-regulatory framework, helping them avoid misleading claims, adhere to advertising codes, and balance creativity with responsibility.

InspiRAYtion 18 – Crystal Gazing

"Agencies are going to reorder themselves in terms of quality," further adds adman Rayomand J Patell in this week's InspiRAYtion. (Image Source: Shop LC)

In this Sunday’s InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.

How Pepsi’s ‘Nothing Official About It’ campaign stole the ‘thanda’ from Coca-Cola

The campaign is an example of ambush marketing, i.e., a marketing strategy where a brand associates with an event without being the official sponsor. Post its release, changes were made to the laws related to this. “For example, if a particular brand was sponsoring the World Cup, then the player couldn't do an ad for another brand. They tightened a lot of such loopholes in the law,” said JWT's former junior writer Anuja Chauhan. (Stills from the campaign)

Storyboard18 spoke to Anuja Chauhan, the copywriter who came up with the iconic tagline, about that carpe dieming slam dunk of a campaign.

Tata Power’s AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

"AI will take on a lot more of film production than we believe," Sandeep Goyal, Managing Director at Rediffusion, predicts.

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.

Rs 62,045 crore digital ad market can face 25% ad budget wastage: Publicis

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

When CTV spend is unstructured, there is a risk of allocating funds inefficiently, resulting in a poor return on investment (ROI).