Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Meta introduces AI-powered tools to help brands connect with the right creators for growth

Edits is a standalone video editing tool—not part of Instagram or Facebook—that comes packed with advanced features built especially for smartphones.

Meta’s latest update introduces AI-powered recommendations to help brands identify and leverage the most impactful creator content for their advertising campaigns.

Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign

The campaign went on to claim the top spot in the Entertainment for Sport Grand Prix at Cannes Lions and became the second most awarded ad in the 2023 World Creative Rankings.

The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.

EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.

Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising

The report points to a paradox in the Indian and APAC markets, while personalization is acknowledged as essential, the region still lags behind in key engagement metrics. (Photo: Unsplash)

India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.

SEBI mandates identity verification for intermediaries advertising on social media

Referencing a study conducted by Social Media Matters, the petition highlighted that a significant number of young users spend over five hours a day on social media, engaging with content designed to induce addictive behaviours.

SEBI’s directive follows a surge in scams conducted via YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play Store, where scammers lure investors with false promises and deceptive content.

Government proposes removal of 6% equalisation levy on online ads

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

Initially introduced under the Finance Act of 2016, the equalisation levy was applied to payments for online advertisement services and digital ad space.