Tag: Advertising

Bitter truth behind food ads: Will stricter regulations finally hold brands accountable?

Dr. Arun Gupta, convenor, Nutrition Advocacy in Public Interest (NAPi), also suggested that FSSAI replace ‘Health Ratings’ (Labelling packaged food products with a star rating based on their nutritional profile) with ‘Warnings’, which favoured consumer health as opposed to the former only benefiting the industry. (Image Source: Unsplash)

Health experts and regulators are calling out deceptive food advertising, from celebrity-endorsed snacks to misleading “healthy” labels. As the government forms a new committee, will this crackdown lead to change?

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Cola Ad Wars Are Back!: Pepsi fires first salvo. ‘Nothing official about it 2.0’?

The ad cleverly weaves a rhythmic, playful list of life’s best moments—first time, thirst time, play time, crunch time, winner time, we time, me time—all reminding us that there’s never a wrong time to pop open a chilled Pepsi.

Pepsi just turned every moment into a refreshing celebration! While Coca-Cola played the game with its halftime campaign, Pepsi India took a bold and cheeky ad route.

Oyo founder Ritesh Agarwal reveals he still cleans hotel washrooms. Here’s why

Agarwal, who launched Oyo in 2012 and transformed it into a global hospitality chain with over 1 million rooms across 80 countries, was addressing a question about overcoming the fear of failure. (Image: GQ India)

Speaking at the second edition of the Mumbai Tech Week 2025, Ritesh Agarwal emphasizes humility in leadership and overcoming fear in entrepreneurship.

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

‘We are in the era of AI-led innovation’: Meta’s Arun Srinivas

Speaking at the Indian Society of Advertisers (ISA) CEO Conference 2025, Arun Srinivas, Director of Global Business Group at Meta, underscored how AI is reshaping advertising, business messaging, and content consumption.

Arun Srinivas, Director Global Business Group, Meta, highlights AI’s transformative power in advertising and business.

Mumbai’s railway advertising boom: ₹219 crore earned in five years: EXCLUSIVE

Churchgate is the costliest station for advertisers, with table space priced at ₹40,000 per day, while LCD/LED display ads at stations cost ₹14,655. Rates are significantly lower at stations beyond Nandurbar.

According to the RTI response (a copy of which is with Storyboard18), the revenue from advertisement for WR grew from Rs 11.47 crore in 2020-21 to Rs 70.69 crore on 2023-24.

‘AI is fuelling innovation, accelerating knowledge, and creating new opportunities’: Google India MD Roma Datta Chobey

In her address, Roma Datta Chobey emphasized how businesses are leveraging this transformative technology to become future-ready and reshape their operations.

Google India MD highlights AI’s transformative role in reshaping business strategies and customer engagement.

HUL’s Rohit Jawa explains AgenticAI and AI’s unprecedented impact on businesses

Rohit Jawa also acknowledged the rapid, often overwhelming advancements in AI technology. “The immense change in the capacity and capability of technology is something that frankly we as human beings are unable to comprehend."

At the ISA CEO Conference 2025, HUL’s Rohit Jawa explored how AI is reshaping industries and offered insights into the future of marketing and business in India.

Unified measurement is a work in progress, will take its own time, says ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

The ISA, along with other industry bodies, continues to explore solutions, but for now, the road to standardization remains a work in progress.