Advertising – Page 7 – storyboard18

Between creativity and compliance: How influencers circumvent ad rules

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts.

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Ghost job listings in advertising: A fad or phenomenon?

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.

Maha Kumbh 2025: Brands targeted at Bharat want a piece of Maha Kumbh

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Marketers are gearing up to make a big impact at the Maha Kumbh 2025, starting next month, by targeting millions of pilgrims and boosting brand visibility

CCPA issues notices to 45 coaching centers for misleading ads; imposes penalty of Rs 61,60,000

In 2022, the CCPA issued "Guidelines for Prevention of Misleading Advertisements and Endorsements," which establish conditions for advertisements to be deemed non-misleading.

This information was shared by B.L. Verma, Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, in a written reply to the Rajya Sabha on December 16, 2024.

IPO-bound BlueStone’s ad spends rise to Rs124 crore in FY24

BlueStone has proposed to raise funds through a fresh issue of equity shares aggregating up to Rs 1,000 crore

Effective marketing is important for future revenue growth enhancing brand visibility, to establish relationships with target markets, the company stated.

E-commerce drives 42% ad volume growth, HUL leads TV advertising again: TAM

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

Colgate Palmolive India entered the top 10 list during January-September 2024 compared to January-September 2023.

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.

Publicis Groupe’s Arthur Sadoun on Omnicom-IPG deal: a “positive” for industry, should make for “a lot of fun”

As Publicis remains laser-focused on client needs and ongoing transformation, CEO Arthur Sadoun projected confidence in the group’s strategic direction, describing its challenger mindset as a key advantage.

After briefly celebrating its status as the world’s largest holding company, Publicis now faces new competition from an Omnicom-IPG mega-merger. CEO Arthur Sadoun responds candidly, offering perspective on the industry shift.

CCI monitoring M&A deal values in digital sector to curb “killer acquisitions”

"Killer acquisitions" involve dominant companies acquiring smaller competitors to eliminate potential threats to their market position, while "creeping acquisitions" refer to the gradual acquisition of a target company's shares through open market transactions.

Speaking at a forum on Wednesday, CCI Chairperson Ravneet Kaur highlighted the regulatory body’s focus on zero-priced digital business models and evolving market dynamics in the era of artificial intelligence.