A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.
Tag: Advertising
Supreme Court gives states two months to tackle misleading medical ads
Beyond Patanjali, the case has expanded to broader concerns, including misleading claims by other consumer goods companies and unethical practices in modern medicine.
Meta introduces AI-powered tools to help brands connect with the right creators for growth
Meta’s latest update introduces AI-powered recommendations to help brands identify and leverage the most impactful creator content for their advertising campaigns.
Meta tests AI-generated comment suggestions on Instagram
Meta experiments with AI-driven suggestions for Instagram comments, but not all users are thrilled by the prospect of automation taking over their social media interactions.
SEBI cracks down on Basant Maheshwari Wealth Advisers over ad code breach
A penalty of Rs 4 lakh has been imposed on Basant Maheshwari Wealth Advisers LLP by SEBI for breaching investment adviser regulations, including violations related to misleading advertising practices.
Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign
The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.
EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media
If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.
Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising
India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.
SEBI mandates identity verification for intermediaries advertising on social media
SEBI’s directive follows a surge in scams conducted via YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play Store, where scammers lure investors with false promises and deceptive content.
Government proposes removal of 6% equalisation levy on online ads
Initially introduced under the Finance Act of 2016, the equalisation levy was applied to payments for online advertisement services and digital ad space.