From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.
Tag: Advertising
From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?
From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.
Great brands are built on timeless insights: HUL’s Rohit Jawa
HUL secures a 90.5% stake in the fastest-growing D2C skincare brand Minimalist, signalling an expanded foray into the premium beauty segment.
Air India unveils AI-powered eZ booking for faster ticket reservations
The eZ Booking system is built on advanced “Agentic AI” technology, designed to function like a personal digital travel agent.
BIS draft guidelines streamlines advertising standards on e-commerce platforms
The Bureau of Indian Standards will accept feedback from stakeholders till February 15, aims to to benefit both consumers and other stakeholders involved in the e-commerce business.
GroupM axes global CEO positions across agencies, streamlines leadership under CEO Brian Lesser
GroupM has also appointed McKinsey & Company’s Emily Del Greco as its new Global Chief Operating Officer (COO).
Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza
This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.
Lucknow Municipal Corporation to intensify action against unauthorized posters and hoardings
As per the media reports, the special drive will target those who have placed posters or painted promotional advertisements on public and government buildings.
Mokobara responds to backlash over alleged “white labelling” claims
The Bengaluru-based luggage startup defends its originality amid accusations of selling overpriced bags by offering a discount and unveiling a new collaboration with Naruto.
InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce
Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.